Pro Advice on CPA Fundamentals
For those who need another kick in the ass, here's an excerpt of a CPA affiliate manager's inside view of marketer behavior.
I just read through an interview of a staff member at the CPA network ConvertToMedia, he contrasted the characteristics of a successful vs failing affiliate.
Top affiliates have all made it in this biz by focusing on one thing at a time and they've really wrapped their head around and it cracked the code so to speak. Only they will they move on to test new channels...
The one trait I have noticed with successful affiliates is their relentless ability to stay focused, not get discouraged and learn from their own mistakes. Instead of spending countless hours reading affiliate blogs, forums and articles on what to do and what not to do they just buckle down and do it...
I'd say 80% of our top affiliates are focused on one or two methods for driving traffic and maybe three or four verticals max at any given time and use the same methods for driving traffic they have since day one.
Struggling or unsuccessful affiliates have a tendency to jump around from one traffic sources to the next and never focus on any one vertical either, bouncing around from offer to offer and have a laundry list of networks they 'work' with. Unsuccessful affiliates seem to be very impatient and don't take the time that is truly required to master even one traffic sources, be it PPV or Social Marketing, they just don't stick to with it long enough to really get a handle on it and make it work. The minute they lose money, they jump ship. They're undisciplined...So if you're reading this now and you're reluctant about testing and/or terrified about losing money, you've just got to stop running racquets with yourself and get out there and setup some campaigns start testing...
If you're looking to build longevity I'd definitely say Biz Opps. Dating, Skin Care, Credit, and Coupons are also great verticals to be in right now.
This is an excerpt from a webinar with PPVplayBook a paid coaching/Forum site that has some useful information in their Blog.
I just read through an interview of a staff member at the CPA network ConvertToMedia, he contrasted the characteristics of a successful vs failing affiliate.
Top affiliates have all made it in this biz by focusing on one thing at a time and they've really wrapped their head around and it cracked the code so to speak. Only they will they move on to test new channels...
The one trait I have noticed with successful affiliates is their relentless ability to stay focused, not get discouraged and learn from their own mistakes. Instead of spending countless hours reading affiliate blogs, forums and articles on what to do and what not to do they just buckle down and do it...
I'd say 80% of our top affiliates are focused on one or two methods for driving traffic and maybe three or four verticals max at any given time and use the same methods for driving traffic they have since day one.
Struggling or unsuccessful affiliates have a tendency to jump around from one traffic sources to the next and never focus on any one vertical either, bouncing around from offer to offer and have a laundry list of networks they 'work' with. Unsuccessful affiliates seem to be very impatient and don't take the time that is truly required to master even one traffic sources, be it PPV or Social Marketing, they just don't stick to with it long enough to really get a handle on it and make it work. The minute they lose money, they jump ship. They're undisciplined...So if you're reading this now and you're reluctant about testing and/or terrified about losing money, you've just got to stop running racquets with yourself and get out there and setup some campaigns start testing...
If you're looking to build longevity I'd definitely say Biz Opps. Dating, Skin Care, Credit, and Coupons are also great verticals to be in right now.
This is an excerpt from a webinar with PPVplayBook a paid coaching/Forum site that has some useful information in their Blog.