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PPV Trademark Infringement?

by JD Nunes
1 replies
I'm sure many of you are aware of "trademark infringement" - bidding on trademarked keywords - and how many PPC and CPA entities don't allow it. Is this the case with PPV right now anywhere? I know that tons of PPV marketers bid on trademarked keywords and domain names to get their traffic, but is this not allowed in some cases that you know of?
#infringement #ppv #trademark
  • Profile picture of the author CPApromoter
    Ethically, especially after reading the way you layed it out... it does seem wrong.
    I know I would definitely not do it for an offer that directly states no bidding on "xx" terms... But I always think it's a good idea to run plans for a new campaign by your AM before you launch them, as part of your planning phase... and doing so would give you to approach any offer on a case by case basis, and always know your butt is covered. If you utilize the relationships with your account managers- you really will have less questions.
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