25 replies
Hey guys, I was wondering if anyone could give any tips about how much to spend on testing PPV offers. I've heard several people mention that they like to spend around 3 times what the CPA offer pays for testing. Does this mean spending 3x per keyword/URL or total?

Assuming I had an offer I was testing with 250 different keywords/URLs, does this mean I would look to spend 3 x Offer Payout x # of Keywords?

If the offer paid $3, I would spend $2250 to test? Can anyone confirm this or give a better solution? Or do I just spend $9 per campaign regardless of how many keywords/URLs I'm using ($3 payout x 3)?

Thanks in advance for the tips and help!
#offers #ppv
  • Profile picture of the author Cash37
    Everyone has their own method. Im terrible at PPV so Im probably giving you wrong info, but I usually let it run for 10,000 impressions then start cutting down data. If a target hasnt got a lot of impressions Ill let it run a little longer past the first cut.
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  • Profile picture of the author Filter
    As Cash said above, most have their own method and you'll develop your own as you go. In the end, for me at least, it really becomes more of a "gut feeling" IMHO.

    3 x the payout is a good rule of thumb (per URL/keyword), but you'll quickly see that some URL's convert but need tweaking to get positive ROI, some convert through the roof right off the bat (hopefully!), and you'll see others that are just total dogs and need to be dropped quickly.

    To each their own but personally I think testing 250 at the same time, particularly if you're just getting started with PPV and tracking, is WAY too much and could blow your budget VERY quickly. Again, it depends on how you approach it and your methods, and I know some of the big $$ CPA guys on here test 500+ at a time - but that's not my cup of tea and maybe comes down to the basic risk/reward ratio.

    I think the max I've ever tested at once is around 50 and my usual campaign starts with a dozen to 20, well researched and targeted. As I start to weed out the dogs and get positive on others, I then add more, rinse and repeat.

    There'll always be time and $$ to add more URL's/keywords to a promising campaign, but if 240 of yours are dogs straight away, it'll chew your budget before you can see the winners.


    Cheers
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  • Profile picture of the author ChrisBa
    Originally Posted by u4icjaj View Post

    Hey guys, I was wondering if anyone could give any tips about how much to spend on testing PPV offers. I've heard several people mention that they like to spend around 3 times what the CPA offer pays for testing. Does this mean spending 3x per keyword/URL or total?

    Assuming I had an offer I was testing with 250 different keywords/URLs, does this mean I would look to spend 3 x Offer Payout x # of Keywords?

    If the offer paid $3, I would spend $2250 to test? Can anyone confirm this or give a better solution? Or do I just spend $9 per campaign regardless of how many keywords/URLs I'm using ($3 payout x 3)?

    Thanks in advance for the tips and help!
    Personally I wouldn't spend $2250 to test a $3 offer, but like stated above, everyone has there own way to test.. I'd spend maybe around $30 to test to see how many conversions, if I had some then would try to weed out losers to see how the winners perform
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  • Profile picture of the author marketwarrior06
    Banned
    yes its true. your budget will be finished just after starting. so do it quickly. you can spend that much money but not for huge time. just observe very carefully that which keywords are working and which needs to be deleted.
    if you can do it fast you can save your money.
    thanks
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    • Profile picture of the author u4icjaj
      thanks for all of your replies. i appreciate it.

      my second day of starting PPV, i ran an offer that was converting but the traffic wasn't too much. actually, the keyword/url that got me the most conversions ended up losing me money anyway.

      i only have 3 keywords now that have a positive ROI but they don't get sufficient traffic to determine if they are longterm winners. if i wait until the keywords get to 10,000 views, i'll end up spending a ton of money.

      what are some ways you suggest tweaking a keyword/URL to make the ROI positive? I was thinking trying the same offer on AdOn network because leadimpact is almost 3x as expensive... but then again i'm not sure how the quality of traffic compares between the two.
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  • Profile picture of the author Filter
    A few of the most obvious ways you can tweak would be to:
    • increase/decrease your bids
    • split test landers
    • split test different (similar) offers from the same aff network
    • split test similar offers from other aff networks
    As for AdOn network, I've found the traffic to be pretty low quality and there's not very much of it. But you can still get a positive campaign on there and it's pretty cheap to test.

    Cheers
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  • Profile picture of the author harro1
    If i know that campaign can be profitable, i spend atleast $100 for testing.
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  • Profile picture of the author u4icjaj
    I think my main issue is for the campaign I'm using the payout is way too low relative to what I'm paying per click. 2-3 cents per click for an offer that pays 1.60 is something I think I'm wasting my time with. I need to find a better offer
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  • Profile picture of the author Filter
    You'd be surprised. If you hit a winner then you can easy pull 1-2 hundred+ profit a day on Lead Impact from a $1.60 payout (until you get scrubbed!). 3 cents a view does makes it pretty hard but if you can get it between 1.5 and 2 with a good campaign you should be laughing.

    Have a closer look at your URLs. If there is competition there, then someone is probably making bank out of it. Could you maybe try to hit a deeper URL on the main site that is still relevant but nobody else is hitting? Or, if you've only got one other competitor, drop your bid to minimum and see if you still get traffic

    Also, if you're using URL bidding, try using the URL with and without a slash ("domain.com" & "domain.com/" ). You'll usually get less traffic from the slash but you'll normally get it at minimum bid.

    I think I've posted this before somewhere, but here's an example of a $1.55 payout that works fine at an average CPV of around 1.7 cents (i think this was a 48 hour snapshot from memory).

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  • Profile picture of the author Firstrate
    Yeah I will generally just throw $50-$100 down on a campaign and if I don't see any potential there (i.e conversions) I will just move on and try something else.

    Just my personal taste though - everyone has their own way of doing things.
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  • Profile picture of the author u4icjaj
    Filter, thanks for the awesome tips. Much appreciated! I will definitely start tweaking my campaigns to take advantage of these things.
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  • Profile picture of the author u4icjaj
    so this is the post where I come back and say GRRRRRRR i spent around $270 so far testing around 5 different campaigns. Out of the $270 I spent, I recovered roughly $80 in leads. So I guess I've lost $190 so far.

    I just can't seem to find a campaign that is converting anywhere near profitable. For example, the URLs with the highest amount of traffic convert but not at a winning rate. Here is a picture of my results after a week of testing one offer. As you can see, the offers receiving the most traffic are losers.



    I've gone through PPV Formula and PPV Playbook and other PPV materials but they're telling me to test hundreds of URLs to find winning ones.

    I'm officially lost. :-/

    Are there any PPV coaches that charge a reasonable rate? Should I try landing pages instead of direct linking?

    All of my results are from LeadImpact and I have started AdOn Network but their traffic is trickling in verrrry slowly.

    Anyways, any more input would be appreciated I don't wanna give up with PPV.
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    • Profile picture of the author PPV Affiliate
      Originally Posted by u4icjaj View Post

      so this is the post where I come back and say GRRRRRRR i spent around $270 so far testing around 5 different campaigns. Out of the $270 I spent, I recovered roughly $80 in leads. So I guess I've lost $190 so far.

      I just can't seem to find a campaign that is converting anywhere near profitable. For example, the URLs with the highest amount of traffic convert but not at a winning rate. Here is a picture of my results after a week of testing one offer. As you can see, the offers receiving the most traffic are losers.

      I've gone through PPV Formula and PPV Playbook and other PPV materials but they're telling me to test hundreds of URLs to find winning ones.

      I'm officially lost. :-/
      Ok so just for some perspective, and to make sure your expectations are reasonable let's look at this....

      You have spent $270, grossed $80. Honestly that's really not bad at all. I see people spend WAY more than that without a single conversion before they finally break through. You are going to spend some money testing (notice I didn't say losing...you are buying data) before you start succeeding. People can make money right off the bat, but honestly it's usually luck.

      I think it's actually worse to start out successful. The affiliates that hit something right off the bat tend to be really lazy when it comes to recreating that success (when their initial offer dies or whatever) because they think it should always be that easy. The long term successful affiliates are usually those that struggled in the beginning and really learned how to build a business.

      I'm pretty sure on the forum I've said a little more than 'test hundreds of URL's to find winning ones'

      Maybe you can relate it to your poker playing. I'm sure you didn't sit down your first night and rake it in right? It probably took some time to learn the rules, strategies, and what works best.
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      • Profile picture of the author u4icjaj
        Yeah, I definitely agree with what you say and it is very motivational. My first conversion actually got me really excited even though I was losing money... I just knew that something went right.

        Comparing it to poker, yes it took over a year of practice to become a consistent winner and then I kept studying everyday to keep up with the pace of the game changing. And I'm pretty sure IM is the same way.

        I will check out some of your posts and try to find some other little things here and there that might make this a profitable venture. I appreciate your help and all the other Warrior's... this community is really an excellent resource.
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  • Profile picture of the author cpareview
    Also Bevo Media has nice tracking stats when it comes to ppv. I highly recommend you check it out.
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  • Profile picture of the author Filter
    Not sure what timezone you're in, but if you can catch me on Skype, hit me up and we can have a more in depth chat to see where things are going wrong

    Cheers
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  • Profile picture of the author rising_sun
    Banned
    I think if your chances are very small of wining as you stated earlier - $270 costs for $180, you would better simply give up the plan and try some thing new with does not offer any lose.

    as far I get PPV is like some thing depend on luck where more are loser.
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  • Profile picture of the author u4icjaj
    I have a high tolerance for loss and lots of patience as I play online poker for a living... so I'm not worried about losing the money

    I just really want to figure out the successful combination or what it takes to get it.
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  • Profile picture of the author clarethwaites
    hey what budget do you guys run your PPV campaigns at and how many different tweaks for each campaign do you do at a time - I guess we're all working with different budgets here - if you could give it from the broke perspective, bare minimum, that'd be greatly appreciated :-)
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  • Profile picture of the author clarethwaites
    LOL sorry, didnt word that in the best way.... I mean Ive read lots about that you make a PPV ad, and then maybe its not converting how you want so you want to change something, but you can get software that allows you to do this on the fly, which costs a bit... you know how you can run a facebook ad and try a few different versions of that same ad?? thats what I meant... :-)
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    http://intelligentaudio.net - no marketing - just awesome music! electronic, chillout and jazz...

    http://help-pay-bills.com - motivation, product reviews and tips to go from earning enough to pay your bills, to a LOT more.
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    • Profile picture of the author contestmob
      Hi there, I've been lurking on the forum for a while, but this is my first post. What is the software that you guys use to track ROI? I just use statsremote, but the one you have there looks pretty handy!
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  • Profile picture of the author swym
    Try Tracking202.
    Or Prosper202 if you want to host it yourself.
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  • Profile picture of the author sharedream
    I try to test some dating offer but so poor traffic quality . about 100 click got 1 lead.
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  • Profile picture of the author THK
    Everyone that is reporting poor conversion, are you guys trying to sell directly or building a list and then hitting them up with several emails?

    May not make any difference, just curious.

    Tanvir
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