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Max bid on facebook

by Wh1sky
16 replies
Hello,

I'm just promoting some offers on facebook but my bids should be high for getting any traffic. Let me say offer which I'm promoting pay out 7.30$. If I want to get any traffic on facebook I must bid 0.70 per click minimum. It's hard to make any profit.

How do you guys manage bids? How many percentage from offer payout you bid? And is there any way to lower that bids and how bids are calculated?

Thanks
#bid #facebook #max
  • Profile picture of the author Jonathan Beaton
    Originally Posted by Wh1sky View Post

    Hello,

    I'm just promoting some offers on facebook but my bids should be high for getting any traffic. Let me say offer which I'm promoting pay out 7.30$. If I want to get any traffic on facebook I must bid 0.70 per click minimum. It's hard to make any profit.

    How do you guys manage bids? How many percentage from offer payout you bid? And is there any way to lower that bids and how bids are calculated?

    Thanks
    Facebook is tough, only specific niches work.

    The only way to get a lower CPC is to create an ad with an awesome CTR and then pay CPM. (easier said than done)

    The offer has to be:
    A: Right for FB traffic
    B: In a niche where the FB CPC makes sense
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  • Profile picture of the author Gunedat
    $0.70 for a $7.30 offer is too expensive. I usually set a test budget that is double of what the payout is going to be. In this case, it will be $15, and that would only get me about 20 clicks. Not big enough of a sample size.

    Like what Jonathan says, you need to increase CTR to decrease the click cost. Or try another niche.
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    • Profile picture of the author sith005
      With FB it's very important to remember is your bid isn't necessarily your CPC. For example, you could be targeting a group and the facebook suggested bid may be $1.27. Even if you bid $1.27, if your ad is good and you get a good CTR (0.1% or more) during the initial surge, you will likely be getting a lower CPC. Recheck the suggested bid, and odds are it is dramatically lower.

      Your CTR determines your CPC. Try testing a lot of ads, when you find one or two that are doing well in terms of CTR and conversions, create a new campaign and set those ads up only. Let your CTR set your CPC range, and then lower your bids. It isn't uncommon to have ads that initially start with $1-1.50 bids head down to $.25-.30 or lower if you can keep a .1-.2% CTR.

      Just remember that a lower bid will also affect the amount of impressions you get, so if you find you are getting too few, you can raise your bid a few cents at a time.

      Lastly, be careful about CPM. I thought about going that route, and a number of fellow warriors and members over at PPC-Coach mentioned that Facebook does not favor ads bidding on CPM anymore. I tried it just to see, and I did notice my CTR drop significantly. One ad was getting a consistent 0.17% after a week of CPC. I changed to CPM and it was at .08% in a week.

      Hope this helps.
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  • Profile picture of the author lamandy
    if i were u, i would bid for 20 cents per click as the offer is really low as $7 so if at least i would not loss any profit
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  • Profile picture of the author Cash37
    Originally Posted by Wh1sky View Post

    Hello,

    I'm just promoting some offers on facebook but my bids should be high for getting any traffic. Let me say offer which I'm promoting pay out 7.30$. If I want to get any traffic on facebook I must bid 0.70 per click minimum. It's hard to make any profit.

    How do you guys manage bids? How many percentage from offer payout you bid? And is there any way to lower that bids and how bids are calculated?

    Thanks
    70 cents is the correct bid for a $7.30 offer. You must suck at targeting if youre not getting a 10% conversion rate.
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  • Profile picture of the author amaliabalnis
    spend 70cents for 7.30$ is really high which mean you will need to get one conversion every 10 click but if you did not achieve it then you will lose. I ever try FB and i got 30 clicks with no conversion
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    • Profile picture of the author sith005
      10% conversion rate on Facebook dating shouldn't be extremely difficult. Most of my profitible campaigns have been well above that. Again though, if you can managed a good CTR above 0.1%, you can probably get less than that $0.70/click.

      Again, suggested bids are based on what others are bidding for those demographics. If FB suggested bid is $.70 you can likely bid .50 and still get decent impressions. But even if you bid $.70, if you are at least seeing 0.06-0.09% CTR, you should be down at .60 or lower I would think (just guestimating based on my experience with suggested bids and cpc, ctr).

      But, if you can't get below .70 cpc for whatever reason, if you can get a CR of 12%, which isn't all that difficult depending (with a $7.30 offer, that may be a bit higher as that is a good CPA for dating offers and is likely a less simple niche), then for every 100 clicks you are getting 12 actions. So for 100 clicks you pay $70, but earn $87.60, or $17.60 profit. That isn't fantastic, but it is ~25% ROI.

      That doesn't take into consideration further optimization and possible payout bumps (don't be afraid to ask if you are sending consistent traffic).

      Hope this helps.
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  • Profile picture of the author Noel 100K
    Remember most conversion rate is 1% to get your expectations on the right path.
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    • Profile picture of the author Stephen Lessey
      I would test the image ads first to see if you even get enough impressions for the clicks that you want.

      Find a image that works well with a .1 CTR and then switch to CPM to lower your cost. Just set a test budget to see what happens
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  • Profile picture of the author ChrisBa
    Originally Posted by Wh1sky View Post

    Hello,

    I'm just promoting some offers on facebook but my bids should be high for getting any traffic. Let me say offer which I'm promoting pay out 7.30$. If I want to get any traffic on facebook I must bid 0.70 per click minimum. It's hard to make any profit.

    How do you guys manage bids? How many percentage from offer payout you bid? And is there any way to lower that bids and how bids are calculated?

    Thanks
    That's way too much to pay for that payout. What niche, offer and country is that?
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  • Profile picture of the author jaspast666
    FB has always been tough and people say that you need to be in the right niche at the right time, etc... but then there are always those people that are consistently making a lot of money from FB traffic.
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    • Profile picture of the author jeffrey73
      Yep, and they are baiting, switching and cloaking!

      Originally Posted by jaspast666 View Post

      FB has always been tough and people say that you need to be in the right niche at the right time, etc... but then there are always those people that are consistently making a lot of money from FB traffic.
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      • Profile picture of the author sith005
        Originally Posted by Noel 100K View Post

        Remember most conversion rate is 1% to get your expectations on the right path.
        This is a bit too general. It isn't uncommon to post much higher CR's depending on the offer. I've often seen 15-20% direct linking on gaming offers, with payouts in the .80-2.20 range. For dating, a long term CR of 8~12% isn't uncommon in my experience also. But again this varies widely.

        I have a campaign right now in the gaming niche. I'm seeing ~18% overall conversion rate, direct linking in the US. This same offer has international links as well. I'm running in some european countries with a 5-6% conversion rate, but seeing double the ROI because my CPC is so much lower.

        In the end I look at Facebook (and PPC in many ways) as arbitrage. We're trading our CPC's for higher EPC's.

        Going back to the OP's issue (which is over 4 months ago at this point), while it is possible to see positive ROI on a $7.30 payout with a $.70 CPC, it won't be easy and it will likely be a small profit.

        That being said, .70 is definitely too high to settle on. Even US females 35-50 with some good targeting will show suggested bids from $1.50-3.00. If your targeting is on point there is no reason why you shouldn't be able to get below $.70.

        The number one factor in determining your CPC is your CTR, especially during the burst. It's up to you to find the right combination of CTR and CR.

        Originally Posted by Stephen Lessey View Post

        I would test the image ads first to see if you even get enough impressions for the clicks that you want.

        Find a image that works well with a .1 CTR and then switch to CPM to lower your cost. Just set a test budget to see what happens
        This can work, but the times that I've tested moving to CPM (since February of this year) I've had poor results. Most recently I was running a gaming campaign in the US. I was getting .26-.32% CTR's and CPCs in the teens. I duplicated the best ads for CPM and I was seeing .025-.04% CTR and my avg CPC went up to $.50-.60.

        This isn't necessarily always the case, and I know it depends on the offer type and the targeting, but I've had bad results with it.

        In any case, I hope the OP was able to get profitable. If nothing else if they stuck with this, I'm sure they are much more knowledgeable and no doubt have found some success. Hard work and testing are the name of the game here!
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  • Profile picture of the author Rogbog
    Originally Posted by Wh1sky View Post

    Hello,

    I'm just promoting some offers on facebook but my bids should be high for getting any traffic. Let me say offer which I'm promoting pay out 7.30$. If I want to get any traffic on facebook I must bid 0.70 per click minimum. It's hard to make any profit.

    How do you guys manage bids? How many percentage from offer payout you bid? And is there any way to lower that bids and how bids are calculated?

    Thanks
    That's a problem we all face as marketers on the internet. If you have an offer paying $7.00 try 7Search. Pay only pennies per click. This allows you to generate some traffic to your offer. Note, you must drive a lot traffic to your offers to see any good results so. You can't pay a lot per cliick.
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    • Profile picture of the author adToolBox
      The key is to first create a mass amount of FaceBook Ads.

      I normally create between 500-1,000 ads on FaceBook (using the same ad, but targeting 1,000's of different Market Variables: Age, location, gender, likes, interest, etc.). I then will setup a daily budget of $25 or sometimes $50 per day. Then I will wait 5 days. After 5 days I will then be able to see which ads convert the BEST and which ones don't convert well at all. I will then delete all of the BAD converting ads leaving only the BEST converting ads.

      Of course I do not create 500+ ads by hand. There are many great FaceBook Ads Manager "Software" programs out there that can help do this for you (for cheap) and are very easy to use. This is the BEST way to discover your actual Target Market on FaceBook and maximize your Ads Campaign by paying less per click!

      Hope this helps, good luck.
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      Cheers! From Seattle

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