I Clearly Don't Know What I'm Doing w/ PPC

8 replies
I've just started working with CPA offers lately and decided to get back into PPC after just doing seo for about a year and a half.

So, I have some CPA offers in a niche within the dating niche and decided to do a review site. Took me a week to do the whole thing and it's great (if I do say so myself ). Reviews the "Top 3" offers in that niche, gives away a free report and also has a blog on the back end with 5 articles of unique content. Site has Privacy, About, Terms, Disclaimer - blah blah blah.

I put together a very tight PPC campaign w/ over 12k kw's and 24k ad's. uploaded it all to Google Adwords and it was ALL immediately "Disapproved" due to "site policy". I've read their terms forward and backward and have NO IDEA how to better this site and landing page.

I did go back and go through the sites that are doing PPC for these terms and it looks as if they are most, if not all, the actual dating sites and not affiliates. So, is it the case that review sites can't do PPC anymore? I did see in their terms about not allowing "bridge pages" whose sole purpose is to drive traffic to another site. well, duh - that sums up about all of my sites now I would think.

So, should I just sh$tcan google ppc? what about yahoo?
#ppc #w or
  • Profile picture of the author PPC-Coach
    Originally Posted by trishworks4u View Post

    I put together a very tight PPC campaign w/ over 12k kw's and 24k ad's.
    Two things:

    1.) That is the opposite of tight campaign. I have a theory that I'm 99% sure is right. If you have over 1,000 keywords when you start a campaign, google will red flag it and it goes to manual review automatically. Then when they see it's an affiliate site, they're going to go through it with a fine tooth comb.

    2.) Your site, (I haven't even seen it, just going by what you posted), doesn't have enough unique content for them. Google is crazy. They want sites that offer 100% unique content and lots of it. Thin sites won't cut it. You can do dating, but it takes a ton of hard work nowadays.

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    • Profile picture of the author CarlosG
      Originally Posted by PPC-Coach View Post

      Two things:

      1.) That is the opposite of tight campaign. I have a theory that I'm 99% sure is right. If you have over 1,000 keywords when you start a campaign, google will red flag it and it goes to manual review automatically. Then when they see it's an affiliate site, they're going to go through it with a fine tooth comb.

      2.) Your site, (I haven't even seen it, just going by what you posted), doesn't have enough unique content for them. Google is crazy. They want sites that offer 100% unique content and lots of it. Thin sites won't cut it. You can do dating, but it takes a ton of hard work nowadays.

      Yes, this is an automatic red flag to adwords. you must choose your keywords more carefully and more targeted to your landing pages.
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  • Profile picture of the author trishworks4u
    Thanks - I assumed "tight" in the sense that I had an ad and adgroup for every kw but I did use Geographic targeting that blew the thing up and made it huge. Perhaps I should have held off on that to start.

    If anything, I've been seo'ing it for the past week and it's already ranking for some kw's so all is not lost here. just maybe on the ppc front.
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  • Profile picture of the author marketwarrior06
    Banned
    i think if you are confident that your site has 5 unique contents and every thing is alright then applying to Google again will be a good idea. i have faced this problem when i applied for ads in Adsense. they rejected my blog for not having good contents. but that time it was 3 PR and more than 30 unique articles. but after some days i just added 2 articles , privacy policy and applied in Adsense again and they accepted then.
    5 content is good enough for getting accepted by Adwards. you should read the TOS again.
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    • Profile picture of the author sportsfan54
      Screw google

      Use Yahoo/Bing paid platform
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    • Profile picture of the author QuickSurf
      Google isn't a fan of review sites with affiliates, once a flag goes up and they check the type of site, POOF
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      • Profile picture of the author trishworks4u
        Dang -

        well, frankly - I'm not a fan of paying for traffic but think some of these CPA offers can convert with it.

        That sucks b/c I have $100 credit on a new Adwords account that I started for this. I need to find another one of my sites to use it on quick.

        Then, I think I'll look at yahoo/bing.
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  • Profile picture of the author PPC-Coach
    They do tend to suck us in with their free credit because it's like a drug. Once they hook you, they know you'll want to master it and spend tons of money in testing.

    You can do review sites, but they must be indexed and full of unique content now on google.
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