Need some help analyzing CPA PPC test campaign

17 replies
So I decided to run a PPC test using a CPA offer (email submit) on Bidvertiser because I was given a $25 credit and really wanted to start my first PPC campaign. Problem is...I don't think I"m ready...haha. I have no idea to tell if this test campaign would be successful if I scaled up.

Can someone help me out so the next time (when I'm really ready) I'll know what the hell I'm doing...kinda.
Thanks.

Start Date - March 01, 2011
End Date - March 7, 2011
Impressions - 33,371
Clicks - 201 (but Maxbounty shows 467 clicks w/7 conversions totaling $9.80)
Cost $58.37
CPC - $.029
#analyzing #campaign #cpa #ppc
  • Profile picture of the author xaxistech
    Originally Posted by davidsamra View Post

    So I decided to run a PPC test using a CPA offer (email submit) on Bidvertiser because I was given a $25 credit and really wanted to start my first PPC campaign. Problem is...I don't think I"m ready...haha. I have no idea to tell if this test campaign would be successful if I scaled up.

    Can someone help me out so the next time (when I'm really ready) I'll know what the hell I'm doing...kinda.
    Thanks.

    Start Date - March 01, 2011
    End Date - March 7, 2011
    Impressions - 33,371
    Clicks - 201 (but Maxbounty shows 467 clicks w/7 conversions totaling $9.80)
    Cost $58.37
    CPC - $.029
    Just test, and retest, and when that fails, try again, u wont get it on ur first try, also, try using ads with higher payout, email me at noakanderson@gmail.com
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    • Profile picture of the author davidsamra
      Originally Posted by xaxistech View Post

      Just test, and retest, and when that fails, try again, u wont get it on ur first try, also, try using ads with higher payout, email me at
      I'll shoot you an email. Thanks. Gotta be honest....I'm not really sure what I'm looking for in my testing....I read so much information on what to do that I think I confused myself.
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  • Profile picture of the author COPEAC Stephen
    Did you check to see if you have clicks coming in from countries that the offer doesn't accept?
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    • Profile picture of the author davidsamra
      Originally Posted by COPEAC Stephen View Post

      Did you check to see if you have clicks coming in from countries that the offer doesn't accept?
      Hi Stephen,

      Yes - I've checked and it says all the clicks are from the US.

      Would this sampling give you any indication that scaling up would work? I'm so confused....:confused:
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      • Profile picture of the author COPEAC Stephen
        Originally Posted by davidsamra View Post

        Hi Stephen,

        Yes - I've checked and it says all the clicks are from the US.

        Would this sampling give you any indication that scaling up would work? I'm so confused....:confused:
        Well before you even begin to entertain the idea of scaling up, i think you need identify which keywords resulted in the conversions, i don't know if you implemented SUB ID tracking to decipher which keywords yield the highest return but the first step is finding out that information.

        Were you direct linking to the offer? were you using a splash page? if so, i would love to take a look at it for you to pass on some feedback and ways to monetize it to increase your ROI.

        Based on some other posts and feedback from other publishers i know, Bidvertiser is not known for high quality traffic so before you scale up with this source, you may want to try out some other 2nd tier sources to see if your results differ.
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        • Profile picture of the author davidsamra
          Originally Posted by COPEAC Stephen View Post

          Well before you even begin to entertain the idea of scaling up, i think you need identify which keywords resulted in the conversions, i don't know if you implemented SUB ID tracking to decipher which keywords yield the highest return but the first step is finding out that information.

          Were you direct linking to the offer? were you using a splash page? if so, i would love to take a look at it for you to pass on some feedback and ways to monetize it to increase your ROI.

          Based on some other posts and feedback from other publishers i know, Bidvertiser is not known for high quality traffic so before you scale up with this source, you may want to try out some other 2nd tier sources to see if your results differ.
          Clearly I'm not ready for this and need to do more learning Thought I learned a bunch but obviously not.

          I did use Sub Ids and only 1 keyword converted. Also - I did not use a splash page, I was direct linking. Really appreciate the offer to evaluate my landing page had I used one..very cool of you.

          Thanks for your help....That's why I'm glad I found this place because I'd be worse off w/out the advice. I guess I'm back to the learning drawing board
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          • Profile picture of the author COPEAC Stephen
            Originally Posted by davidsamra View Post

            Clearly I'm not ready for this and need to do more learning Thought I learned a bunch but obviously not.

            I did use Sub Ids and only 1 keyword converted. Also - I did not use a splash page, I was direct linking. Really appreciate the offer to evaluate my landing page had I used one..very cool of you.

            Thanks for your help....That's why I'm glad I found this place because I'd be worse off w/out the advice. I guess I'm back to the learning drawing board
            Nonsense David....you absolutely learned something even if it's just the fact that you may want to stay away from email submits or this specific source of traffic...even when you lose money there is something to learn....you just removed one traffic source from your arsenal and maybe you move on to some higher paying lead-gen offers based on the (in some cases) volatile email submit niche...
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            • Profile picture of the author davidsamra
              Originally Posted by COPEAC Stephen View Post

              Nonsense David....you absolutely learned something even if it's just the fact that you may want to stay away from email submits or this specific source of traffic...even when you lose money there is something to learn....you just removed one traffic source from your arsenal and maybe you move on to some higher paying lead-gen offers based on the (in some cases) volatile email submit niche...
              True...did not of it in those terms - thanks for pointing that out.

              Also ..saw your sig and the COPEAC U sounds interesting. I applied to COPEAC in hopes I can attend the "U"

              Thanks again Stephen.
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  • Profile picture of the author costi
    Maybe you could try using also clicksor.com I tried using it also, but not so much success until now. I used bidvertiser but I had no conversions with them, and the support is horrible!
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    • Profile picture of the author davidsamra
      Originally Posted by costi View Post

      Maybe you could try using also clicksor.com I tried using it also, but not so much success until now. I used bidvertiser but I had no conversions with them, and the support is horrible!
      Cool Costi...thanks. Are you having success just targeting locally?? How long were you using clicksor before you starting seeing success?
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  • Profile picture of the author Per Action Rob
    I'm with Stephen, you definatley need to track each keyword individually, I'd bet your conversions only came from one or two of them.

    Bidvertiser is low quality traffic for sure, but even though most of it sucks, there is some real stuff in there that can work.

    Not to mention email submits are really tough to make work with CPC. You only have a $1 or so to work with obviously and the math is pretty simple, you need to buy clicks at super low pricing to make an ROI.

    Maybe test a lead gen offer with a higher payout. I'd personally tell you to get off Bidvertiser and focus on higher tier traffic sources. I've made less quality traffic like Bidvertiser and 7 search work on a number of offers but I doubt I would have been able to when I was brand new to traffic, you need to learn a lot about presell landers and offers before you can make traffic like that work for you generally.
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    • Profile picture of the author davidsamra
      Originally Posted by Per Action Rob View Post

      I'm with Stephen, you definatley need to track each keyword individually, I'd bet your conversions only came from one or two of them.

      Bidvertiser is low quality traffic for sure, but even though most of it sucks, there is some real stuff in there that can work.

      Not to mention email submits are really tough to make work with CPC. You only have a $1 or so to work with obviously and the math is pretty simple, you need to buy clicks at super low pricing to make an ROI.

      Maybe test a lead gen offer with a higher payout. I'd personally tell you to get off Bidvertiser and focus on higher tier traffic sources. I've made less quality traffic like Bidvertiser and 7 search work on a number of offers but I doubt I would have been able to when I was brand new to traffic, you need to learn a lot about presell landers and offers before you can make traffic like that work for you generally.
      Right on the money. Only 1 KW converted.

      Again, a great help to me with this....really appreciate it; as stated above, I think I need to learn a bit more before jumping into this again. Will take the suggestion of higher tier traffic sources to heart. Thanks again!
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      • Profile picture of the author williamrs
        Originally Posted by davidsamra View Post

        Right on the money. Only 1 KW converted.

        Again, a great help to me with this....really appreciate it; as stated above, I think I need to learn a bit more before jumping into this again. Will take the suggestion of higher tier traffic sources to heart. Thanks again!
        Yes, now you can see the power of tracking.

        201 clicks and 7 conversions isn't good for an email submit, but if all of the conversions came from the same keyword (and the traffic doesn't ), then you may have something interesting that's worth more testing.

        PPC is all about finding a winning combination, optimizing and then scaling. Try to find out which keywords convert well, then optimize your campaign (increase CTR, reduce CPC, etc) and try to scale it to other platforms with a higher potential.


        William
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        • Profile picture of the author davidsamra
          Originally Posted by williamrs View Post

          Yes, now you can see the power of tracking.

          201 clicks and 7 conversions isn't good for an email submit, but if all of the conversions came from the same keyword (and the traffic doesn't ), then you may have something interesting that's worth more testing.

          PPC is all about finding a winning combination, optimizing and then scaling. Try to find out which keywords convert well, then optimize your campaign (increase CTR, reduce CPC, etc) and try to scale it to other platforms with a higher potential.


          William
          Makes sense William - Thank you!
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  • Profile picture of the author costi
    @Per Action Rob can you recommend some higher tier traffic sources!
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    • Profile picture of the author Per Action Rob
      Originally Posted by costi View Post

      @Per Action Rob can you recommend some higher tier traffic sources!
      Just about everything is higher tier than Bidvertiser, 7 search would be big step up in comparison to that traffic.

      Everything has a learning curve, you need to focus on one traffic source and master that. I don't care what it is, there's plenty of great traffic out there, become a facebook expert, become a plenty of fish expert, become an adbrite expert, whatever, doesn't matter, the money is made by learning one traffic source first and spending all your money there.

      Jumping around is what most people do and its one the of the larger factors in why most affiliates never get profitable.

      If you're going to invest your time and money into any traffic source make it a big one with top tier traffic, major ad networks only.

      Expand after you've mastered a campaign with your first source and use that data (creative, landers, demographic, pricing) to scale out to other traffic sources. Then you at least know what you're looking for and can make better decisions on buys rather than flying blind just testing random.
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  • Profile picture of the author CPApromoter
    Not to be a troll... But nice thread guys, a lot of questions and answers and i'd definitely say some people benefit from this one.
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