If you could start a brick and mortar business

by orisin
7 replies
Around CPA marketing what kind of business would it be?
I'm asking because I have a friend whom I introduced the field to and he's very intregiued by this field. why offline? well he's specialty is the offline retail side. We thought about generating leads for a trial offer at boot in a mall , but so far we have not been able to get merchants/publishers on board. So I'd appreciate your creative minds(:
#brick #business #mortar #start
  • Profile picture of the author COPEAC Stephen
    How about a consulting business? Not sure where you're located but you could approach local business on how they can use online advertising (partnering through you) to acquire new business via leads or actual sales...Your friend who deals with off-line can handle the direct communication with the actual clients and you can handle the actual acquisition of new customers or sales by doing what it is you do with online advertising.
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  • Profile picture of the author Per Action Rob
    I used to use kiosks in malls for CPA offers a few years ago, closer to four years ago now. I never saw anyone do it before me or as well since, it's a lot of work.

    I had direct deals with merchants in the weight loss space at the time to have people sign up for trial offers on the spot, things are a little different now.

    These days kiosks are great for your own offer. I still use them from time to time, generally around the holiday season and we sign customers up for continuity right in the mall.

    It's far more effective that way because we can give them the product right there on the spot, or sell it to them at reduced retail where we still end up making a profit and getting the customer info for further marketing.

    When we ran a few CPA deals, it was profitable, few grand or more per weekend and that was all outsourced, I never had to show up. Like I said, things are different now, and it's a ton of work and upfront investment to do it right, I'd only do it for your own product now, but it's a great low barrier to entry lead gen strategy for people just getting started.

    I'm sure it could still be done, I can tell you that the majority of our success was incentive based. Free t-shirt, free pedometer, some extra physical incentive on the spot for participating.
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    • Profile picture of the author Kenster
      Originally Posted by Per Action Rob View Post

      I used to use kiosks in malls for CPA offers a few years ago, closer to four years ago now. I never saw anyone do it before me or as well since, it's a lot of work.

      I had direct deals with merchants in the weight loss space at the time to have people sign up for trial offers on the spot, things are a little different now.

      These days kiosks are great for your own offer. I still use them from time to time, generally around the holiday season and we sign customers up for continuity right in the mall.

      It's far more effective that way because we can give them the product right there on the spot, or sell it to them at reduced retail where we still end up making a profit and getting the customer info for further marketing.

      When we ran a few CPA deals, it was profitable, few grand or more per weekend and that was all outsourced, I never had to show up. Like I said, things are different now, and it's a ton of work and upfront investment to do it right, I'd only do it for your own product now, but it's a great low barrier to entry lead gen strategy for people just getting started.

      I'm sure it could still be done, I can tell that the majority of our success was incentive based. Free t-shirt, free pedometer, some extra physical incentive on the spot for participating.

      Thanks for that perspective. Kiosks were something I always wanted to test out for fun, but never got around to doing it. I always imagined perfecting the process at a local level and then hiring somebody to help roll it out nationally or at least regionally. I imagined it would be a lot of work, but if you pay somebody or a few other people to do the work, it's not so bad.

      But thanks again for the insight
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  • Profile picture of the author Carlsbadd
    I would start off line the same way as online. Do keyword research on buying type keywords and try to find a decent high end niche.
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  • Profile picture of the author CarlosG
    Going to start doing offline marketing, will do mail inserts with business that mail packages everyday, including my own. Look at Kensters Rag To Riches WSO it's a great ebook on offline start.
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    • Profile picture of the author Kenster
      Originally Posted by CarlosG View Post

      Going to start doing offline marketing, will do mail inserts with business that mail packages everyday, including my own. Look at Kensters Rag To Riches WSO it's a great ebook on offline start.

      Thanks and I didn't want to reveal this, but there is something special coming out next week related to offline, so I would hold off on Rags2Riches since that only skims the offline world


      ..which is awesome may I add. Offline is huge!
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  • Profile picture of the author ex9to5guy
    I used to work at the mall in a kiosk in high school. The owner was only paying 30 somthing bucks per day rent. He sold a fashion accessory that cost him pennies but he was making 10-20 bucks a sale. I would probably do something like this if i needed an offline business that i can start in a week.
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