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What is incent traffic for CPA?

by Millerking
3 replies
Hi warriors,

I just joined few cpa networks, saw some of them do/not allow incent traffic?
What exactly is incent traffic?

Thank you
#cpa #incent #traffic
  • Profile picture of the author COPEAC Stephen
    Originally Posted by Millerking View Post

    Hi warriors,

    I just joined few cpa networks, saw some of them do/not allow incent traffic?
    What exactly is incent traffic?

    Thank you
    Incent traffic is when you promise something to a consumer in return for them filling out a lead or sale....examples of thing that are offered to consumers include but are not exclusive to: points to cash in for prizes, points to use for a game (most commonly used for FB applications, money, gift cards. ETC...

    alot of advertisers dont want this type of traffic because you're forcing the consumer to fill out the offer, they may have no desire to opt it to whatever they fill out but there is loads of money to be made with incent traffic if it's done the right way.
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    • Profile picture of the author KC-Coop
      Originally Posted by COPEAC Stephen View Post

      Incent traffic is when you promise something to a consumer in return for them filling out a lead or sale....examples of thing that are offered to consumers include but are not exclusive to: points to cash in for prizes, points to use for a game (most commonly used for FB applications, money, gift cards. ETC...

      alot of advertisers dont want this type of traffic because you're forcing the consumer to fill out the offer, they may have no desire to opt it to whatever they fill out but there is loads of money to be made with incent traffic if it's done the right way.
      Spot on - and generally networks that do allow incent traffic specialize in that type of traffic. There's a lot more fraud and other issues with incent traffic so if you are going to accept it as a network or advertiser you really need to be on top of it.
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  • Profile picture of the author awledd
    My question would be to see example of incentive traffic networks not CPA but traffic sources that allow incentive
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