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Need your help.

by shubham
3 replies
Hello warriors,

I am new in this area so i need your help.
I want to know more about Cost Per Action, Cost Per Thousand Impressions and Cost Per Lead.I want to know how they work,and how can i earn money by using cpa ,cpm, and cpl networks on my site.

Hope !! you will help me.
Thanks.
  • Profile picture of the author Faizudin
    Cost Per Millions (CPM) from marketingterms.com

    The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
    The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
    1,000,000 / 1,000 = 1,000 units
    1,000 units X $10 CPM = $10,000 total price

    The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
    $10 CPM / 1000 impressions = $.01 per impression

    Cost Per Action (CPA) and Cost Per Lead (CPL) From Wikipedia
    The Difference Between CPL and CPA advertising

    In CPL campaigns, advertisers pay for an interested lead - i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints - by building a newsletter list, community site, reward program or member acquisition program.
    In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction. CPA is all about 'now' -- it focuses on driving consumers to buy at that exact moment. If a visitor to the website doesn't buy anything, there's no easy way to remarket to them.
    There are other important differentiators:
    1. CPL campaigns are advertiser-centric. The advertiser remains in control of their brand, selecting trusted and contextually relevant publishers to run their offers.On the other hand, CPA and affiliate marketing campaigns are publisher-centric. Advertisers cede control over where their brand will appear, as publishers browse offers and pick which to run on their websites. Advertisers generally do not know where their offer is running.
    2. CPL campaigns are usually high volume and light-weight.In CPL campaigns, consumers submit only basic contact information. The transaction can be as simple as an email address. On the other hand, CPA campaigns are usually low volume and complex. Typically, consumer has to submit credit card and other detailed information.
    CPL advertising is more appropriate for advertisers looking to deploy acquisition campaigns by re-marketing to end consumers through e-newsletters, community sites, reward programs, loyalty programs and other engagement vehicles


    Originally Posted by shubham View Post

    Hello warriors,

    I am new in this area so i need your help.
    I want to know more about Cost Per Action, Cost Per Thousand Impressions and Cost Per Lead.I want to know how they work,and how can i earn money by using cpa ,cpm, and cpl networks on my site.

    Hope !! you will help me.
    Thanks.
    Signature
    You Won't Know Unless You Try!
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    • Profile picture of the author shubham
      Originally Posted by Faizudin View Post

      Cost Per Millions (CPM) from marketingterms.com




      Cost Per Action (CPA) and Cost Per Lead (CPL) From Wikipedia



      Thanks for our help.
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  • Profile picture of the author Ross James
    google is your friend... You get instant help.
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