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Nice 51,772 Impressions Using FaceBook!!...

by 3000
13 replies
BUT

Only 3 clicks really??

So from you experienced marketers who use FB constently do you think its the picture?

Its a girl smiling and the product is about weight loss.

I couldn't put up the orginal pic which was a really buff guy because of FB's guildlines.

Any reasons why only 3 clicks??
#772 #facebook #impressions #nice
  • Profile picture of the author Joe Motion
    Could be that the demographic you're targeting isn't interested?

    You have narrowed the demographic down right?
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    • Profile picture of the author 3000
      Originally Posted by Joe Motion View Post

      Could be that the demographic you're targeting isn't interested?

      You have narrowed the demographic down right?

      I did..somewhat... but with FB I don't really know where to get the stats to help me narrow the demo to get better numbers.

      When I first set up the ad I "narrowed" it but still had like a ton of people in that "narrowed" field - in the high millions.

      So whats considered narrowed and targeted and where can I find stats for the overweight market?
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      • Profile picture of the author AidanAnderson
        Have you done banner buys before?

        It is typical, in my experience, that even the BEST (after testing 10 banners in a row), converts at 0.10%.

        The worst can be even at 0.02%.

        Hence, your results are actually typical, especially if you haven't aligned the ads to their interests.
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        • Profile picture of the author 3000
          Originally Posted by AidanAnderson View Post

          Have you done banner buys before?

          It is typical, in my experience, that even the BEST (after testing 10 banners in a row), converts at 0.10%.

          The worst can be even at 0.02%.

          Hence, your results are actually typical, especially if you haven't aligned the ads to their interests.
          hmm... No what exactly is are "banner buys"?? 10 percent isn't bad at all...
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          • Profile picture of the author jesus3
            Originally Posted by 3000 View Post

            hmm... No what exactly is are "banner buys"?? 10 percent isn't bad at all...
            he said .10%..
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            • Profile picture of the author 3000
              Originally Posted by jesus3 View Post

              he said .10%..
              Opps I guess he did
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  • Profile picture of the author imback
    Originally Posted by 3000 View Post

    BUT

    Only 3 clicks really??

    So from you experienced marketers who use FB constantly do you think its the picture?

    Its a girl smiling and the product is about weight loss.

    I couldn't put up the original pic which was a really buff guy because of FB's guidelines.

    Any reasons why only 3 clicks??

    Try numerous pictures not just one.

    Also,

    You need to have several ads with different demographics

    Age
    Sex
    Location
    Interests

    Have each ad be specific to its demographics

    For example if your location is New York

    Then something like

    New York's best selling...
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    • Profile picture of the author JasonWestwick
      First and foremost find out from your AM the stats of that particular offer with FB ads, find out what the highest converting offer actually is and use that.

      From there test every single aspect of your ad from the heading to the image to the copy. Ensure you are targeting the right demographic for your offer and the ad directly relates their needs/wants/desires e.t.c.

      What strikes me is that it doesn't seem like you know precisely who you re targeting, you state that initially you tried to use an image of a buff guy but FB guidelines wouldn't allow so you then opted for a picture of a girl smiling.

      These 2 images would attract 2 completely different types of audience, also someone who is looking to get ripped and toned like the buff guy in your ad is not the same as somebody who is simply looking to lose a few pounds and fit into their fave pair of jeans. Really think about the individuals you're targeting and how they would respond.

      It's difficult to critique fully without seeing the ad but hopefully this will give you ideas to play around with.
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  • Profile picture of the author williamrs
    50K+ impressions and 3 clicks is definetely bad. I usually need a CTR above 0.1% on FB to get a decent CPC, so you have a lot to improve.

    Make your campaign very targeted in the beginning, use tight demographics and many interests. Then, test many ads and try to see if some of them give you a decent CTR.

    Without a good CTR it's hard to get anything going on FB, so try to fix this problem before you do anything else.


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  • Profile picture of the author machej
    Target younger self conscious people in pages related to health and beauty.
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  • Profile picture of the author harro1
    Yes CTR can be extremely low while using Fb, just do more testing and you might get better one day.
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  • Profile picture of the author MikeMorgan
    It could be either from your adcopy or targeting .

    I recommend that you test variety of images . Make also to check the demographics , especially the age range .
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  • Profile picture of the author badboy_Nick
    Originally Posted by 3000 View Post

    Any reasons why only 3 clicks??
    Yes.

    The average CTR on facebook is around 0.1%. Thats because people arent looking for products, they want to socialize! This is the complete opposite to Google where people are actively searching for solutions ... hence a much higher CTR + Clicks is possible.

    Stick to Adwords and YSM, FB usually produces garbage traffic quality. As an alternative, make a few fanpages and spread the word. That doesn't cost much.

    Any questions, just let me know.
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