ppv question,400 clicks,no lead

20 replies
Recently,I start run my ppv compaign, and promote the auto offer.Through two days test ,I found the conversion is still 0,but have 400 clicks,I use the direct link,and the URL coming from first page of the three top search engine .The offer have two pages to convert,and the AM tell my this is the one of top offer last month and conversion rate is 4.31%,Who can give me some advice? And help me? should I use the power landing page or not?how to optimise the URL?
#400 #clicks #lead #ppv #question
  • Profile picture of the author Dheer
    yes you should try a nice landing page and offer relevant ads.. I'm not sure what keywords you opted while bidding on ppv but make sure you send traffic targeted to your offer.
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    • Profile picture of the author flashing2008
      I'm not sure what keywords you opted while bidding on ppv
      ,can you explain in detail about how to opt the keyword,one advice or else?
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      • Profile picture of the author Dheer
        Originally Posted by flashing2008 View Post

        ,can you explain in detail about how to opt the keyword,one advice or else?
        which media buy you have started your campaign?
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        • Profile picture of the author flashing2008
          Originally Posted by Dheer View Post

          which media buy you have started your campaign?
          I promote auto offer with ppv campaign -mt
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  • Profile picture of the author imback
    Originally Posted by flashing2008 View Post

    Recently,I start run my ppv compaign, and promote the auto offer.Through two days test ,I found the conversion is still 0,but have 400 clicks,I use the direct link,and the URL coming from first page of the three top search engine .The offer have two pages to convert,and the AM tell my this is the one of top offer last month and conversion rate is 4.31%,Who can give me some advice? And help me? should I use the power landing page or not?how to optimise the URL?

    • Split test with different landing pages
    • Test different URLs

    CHAD
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    • Profile picture of the author flashing2008
      Originally Posted by imback View Post

      • Split test with different landing pages
      • Test different URLs

      CHAD
      About test URLs
      I collect some URLs in google first page to bid on, but only few have high clicks,most of them no clicks ,why? my budget on ppv campaign is $10
      can you give some tips.Now I have no idea.
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      • Profile picture of the author imback
        Originally Posted by flashing2008 View Post

        About test URLs
        I collect some URLs in google first page to bid on, but only few have high clicks,most of them no clicks ,why? my budget on ppv campaign is $10
        can you give some tips.Now I have no idea.

        In PPV you need "A Lot" or URL's to get traffic. Also, make sure your URLs are relevant to the offer you are using.


        CHAD
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  • Profile picture of the author ChrisBa
    Originally Posted by flashing2008 View Post

    Recently,I start run my ppv compaign, and promote the auto offer.Through two days test ,I found the conversion is still 0,but have 400 clicks,I use the direct link,and the URL coming from first page of the three top search engine .The offer have two pages to convert,and the AM tell my this is the one of top offer last month and conversion rate is 4.31%,Who can give me some advice? And help me? should I use the power landing page or not?how to optimise the URL?
    What strategy are you using? What niche? etc? it's really hard to help with no info.. and 400 views isn't abnormally high..
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    • Profile picture of the author flashing2008
      Originally Posted by ChrisBa View Post

      What strategy are you using? What niche? etc? it's really hard to help with no info.. and 400 views isn't abnormally high..
      I promote the auto insurance offer with ppv traffic at mediatraffic campaign.Recently,I use the about 100 URLs to test.
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  • Profile picture of the author msaqib301
    yeah, thats the right way !!
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  • Profile picture of the author SeoWizzard
    In my view, maybe the quality of your traffic dropped which could explain the conversions drop to 0... happened for me too... I was getting crappy traffic and lots of clicks but no conversions... sure once in a while I could see a few but onverall it was very very low.
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  • Profile picture of the author MikeMorgan
    Here are some recommendations...

    1. Try to use one page offers .

    2. Test landing pages ( most of the time landing pages perform better that direct linking )

    3. Make sure that you are not using the obvious URLs.

    Hope it helps .
    Mike
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  • Profile picture of the author MikeMorgan
    Here are some recommendations...

    1. Try to use one page offers .

    2. Test landing pages ( most of the time landing pages perform better that direct linking )

    3. Make sure that you are not using the obvious URLs.

    Hope it helps .
    Mike
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  • Profile picture of the author MKTaddicts
    Are the 400 clicks = 400 views to your landing pages? Let's say an average of $0.010 a view, you have spent $4 in total for a lead. Your budget is $10...which I don't suggest running in PPV campaign. Your ads are showing on quite fast and do expect an approximate of 50% closing rate of PPV ads, and the CTR of a landing page should be around 2%-3%, so you do the math...you are expecting 4 to 6 people clicking on your landing page out of 400 views (and I mean clicks, not really filling information).

    Even very similar in running a CPC campaign. When your budget is not relatively high, you should keep your targeting as narrow as possible, even two to three most related keywords. For PPV, a larger budget would bring you better result. You may want to try a CPC campaign instead.
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    • Profile picture of the author flashing2008
      May be my problem are landing page and target URLs,I am using the direct link.As for the target URLs I want to choose the narrow URLs,but I don't know where to start about narrow URLs.Generally,I find the some highly targeted keywords from the google keyword tool,then put these keywords to Google and extract some URLs on first page to bid on.
      who can give me some tips?
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  • Profile picture of the author harro1
    Advertise can sometime start scrubbing leads coming from ppv traffic, happened to me in past.. just split test offers on different networks
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    • Profile picture of the author MattRadford
      1. Make sure the offer you're promoting actually allows contextual PPV traffic (check with affiliate manager if you're not sure)

      2. Test and track everything, try different landing pages, different offers, different ads and combine the best results from each test.

      3. Build eye catching landing pages / ads and make sure they fit inside the popup window (most PPV networks use 800x600 or smaller window)

      4. Make sure the URLs you target are actually the right demographic for the offer (check alexa, quantcast stats etc)

      5. Expect to lose money to begin with while you're testing and finding out what works - you will get very low conversion rates with PPV traffic since it's popups, most people just close it right away.

      You can only really start getting a good idea of whats working once you've sent hundreds or even thousands of visitors to an offer.
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      • Profile picture of the author flashing2008
        Originally Posted by MattRadford View Post

        1. Make sure the offer you're promoting actually allows contextual PPV traffic (check with affiliate manager if you're not sure)

        2. Test and track everything, try different landing pages, different offers, different ads and combine the best results from each test.

        3. Build eye catching landing pages / ads and make sure they fit inside the popup window (most PPV networks use 800x600 or smaller window)

        4. Make sure the URLs you target are actually the right demographic for the offer (check alexa, quantcast stats etc)

        5. Expect to lose money to begin with while you're testing and finding out what works - you will get very low conversion rates with PPV traffic since it's popups, most people just close it right away.

        You can only really start getting a good idea of whats working once you've sent hundreds or even thousands of visitors to an offer.

        Thank your good tips, I will continue to test ,track ,optimize,and scale finally
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  • Profile picture of the author PPC-Coach
    I've always found auto insurance tough to crack without a very large budget.
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  • Profile picture of the author 1GreatCPA
    Very nice informative thread . I started my CPC campain and failed [ 200 clicks , O leads] .

    I will restart again my self with good relative keywords .
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