Is it just me or has FB ads got REALLY expensive ?

26 replies
Is it just me or have FB ads gone though the roof ? I was going to send some traffic to a fan page on a video game i`ve built a small fanpage around also added a landing page with a Amazon link to the game and then i was going to do the same with a Ipad CPA offer.

When i went to create the ad i made it pretty targeted to UK guys interested in video games / Call of duty, aged 18-34 ect but the ads where coming back the prices where terrible 60-70p thats about $1 a click and CPM where 21p i mean its simply not possible to pay that sort of money to try to grap a small amazon commission.

Is FB getting too expensive now to UK and US markets ??

Thanks Jim
#ads #expensive
  • Profile picture of the author creck01
    Its just you lol try and keep the amount of people who can see your ad below 30k that seems to be the trick to getting cheap clicks is to keep it really targeted. for example if I were to promote an seo software that could do a bunch of things I would create an add based on keyword research, one on long tail keywords, one on PPC managment and so on. that example wouldn't really work on FB because you cant find groups on some of those but you catch my drift try to keep it more targeted for cheaper clicks. I also typically bid half of the suggested bid. Try and focus the area more as well sometimes that works.
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    • Profile picture of the author jimkirk1943
      Originally Posted by creck01 View Post

      Its just you lol try and keep the amount of people who can see your ad below 30k that seems to be the trick to getting cheap clicks is to keep it really targeted. for example if I were to promote an seo software that could do a bunch of things I would create an add based on keyword research, one on long tail keywords, one on PPC managment and so on. that example wouldn't really work on FB because you cant find groups on some of those but you catch my drift try to keep it more targeted for cheaper clicks. I also typically bid half of the suggested bid. Try and focus the area more as well sometimes that works.
      Thats a pretty good answer `long tail keywords` lol ok i`ll try that but for my video game ads i cant really see how i could target down to long tail keyword which is a shame i had a goal to really build some good video game fanpages and then use FB ads with a `like this page` discription sending them to the landing page with the amazon link. The first one was for Mortal kombat 9 the new one, I mean what long tail keywords could i possible use other than `likes video games` ect ect ?
      Thanks anyway i understand your answer.
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  • Profile picture of the author imback
    I always promote to my Facebook fanpage's first then send them over to my CPA offer or website. Seems to me that if you are promoting a fan page you get really cheap traffic


    CHAD
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  • Profile picture of the author creck01
    I was just using the long tail thing for the example. as imback said it is also sometimes cheaper to create a fan page.
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  • Profile picture of the author katehblog
    do FB ads work for your site? I've never invested in them
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    Response Mine Interactive (RMI)

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  • Profile picture of the author imback
    Honeslty,


    If you all wait a few hours I am launching a FREE WSO on Facebook fanpages and how I use them


    But yes they can be used to promote anything really if your creative enough


    CHAD
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    • Profile picture of the author cpaddiction
      Originally Posted by imback View Post

      Honeslty,


      If you all wait a few hours I am launching a FREE WSO on Facebook fanpages and how I use them


      But yes they can be used to promote anything really if your creative enough


      CHAD
      I'm waiting for it , Chad
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      • Profile picture of the author imback
        Originally Posted by cpaddiction View Post

        I'm waiting for it , Chad


        Give me some time...I was planning on it yesterday, but got caught up on a few of my campaigns.

        It will be free so do not worry


        CHAD
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        • Profile picture of the author cpaddiction
          Originally Posted by imback View Post

          Give me some time...I was planning on it yesterday, but got caught up on a few of my campaigns.

          It will be free so do not worry


          CHAD
          You're the man!

          Sharing is sexy, sharing is caring ,sharing is the wealth - Shareholic
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  • Profile picture of the author imback
    Yes .....Make sure you are using low competition keywords and have the ads set to the right demographics


    CHAD
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  • Profile picture of the author williamrs
    Prices tend to increase when the platform gets more popular. Google and PoF are other good examples.

    However, it's still possible to get cheap laser targeted traffic on Facebook. It's all about the CTR. If you can get a good CTR you can then optimize the campaign and start paying 20% - 35% the suggested bid (considering the low end).


    W
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    • Profile picture of the author imback
      Purchase Williams Facebook WSO if you want to make money with Facebook End of Story


      CHAD

      Originally Posted by williamrs View Post

      Prices tend to increase when the platform gets more popular. Google and PoF are other good examples.

      However, it's still possible to get cheap laser targeted traffic on Facebook. It's all about the CTR. If you can get a good CTR you can then optimize the campaign and start paying 20% - 35% the suggested bid (considering the low end).


      W
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    • Profile picture of the author mtmjohn
      Originally Posted by williamrs View Post

      Prices tend to increase when the platform gets more popular. Google and PoF are other good examples.

      However, it's still possible to get cheap laser targeted traffic on Facebook. It's all about the CTR. If you can get a good CTR you can then optimize the campaign and start paying 20% - 35% the suggested bid (considering the low end).


      W
      Exactly. Try increasing your CTR which in turn will lower your ad costs.
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  • Profile picture of the author Firstrate
    Depends on the niche / country and of course, your CTR

    There's still plenty of value to be had (1c clicks in international markets can be quite easily achieved with good ads).
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    • Profile picture of the author imback
      Originally Posted by Firstrate View Post

      Depends on the niche / country and of course, your CTR

      There's still plenty of value to be had (1c clicks in international markets can be quite easily achieved with good ads).


      International traffic is always cheaper for the most part.


      CHAD
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  • Profile picture of the author ChrisBa
    Originally Posted by jimkirk1943 View Post

    Is it just me or have FB ads gone though the roof ? I was going to send some traffic to a fan page on a video game i`ve built a small fanpage around also added a landing page with a Amazon link to the game and then i was going to do the same with a Ipad CPA offer.

    When i went to create the ad i made it pretty targeted to UK guys interested in video games / Call of duty, aged 18-34 ect but the ads where coming back the prices where terrible 60-70p thats about $1 a click and CPM where 21p i mean its simply not possible to pay that sort of money to try to grap a small amazon commission.

    Is FB getting too expensive now to UK and US markets ??

    Thanks Jim
    Facebook is more expensive than it used to be. But it's all about targeting. Uk traffic shouldn't be that bad
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  • I haven't tried the facebook ads yet because PPC is already costing me a lot of money.


    Kristof
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  • Profile picture of the author CPA Andrew
    Target an amount from 5k-20k you would be amazed at the amount of times you get impressions. Remember if you want to get those penny clicks narrow the margin and use cpm. If you link to a fanpage which you will promote through then definitely make sure those people are targeted. Check the stats before putting your ads up. Don't just think because they like video games they will like your video games or ipad etc. Do your research and grab those profitable 1c clicks. There is still major amounts of money to made through fb ads. I don't see them loosing potential anytime soon.
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  • Profile picture of the author indexphp
    cheap clicks is ALL about CTR guys. If your ads suck, you are going to pay more than you need to. I STILL can get 10cent clicks on the most expensive demographics (women 45+ college graduate)

    It's all about how you target them and what you say in your ad that gets them to click.
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  • Profile picture of the author sloanjim
    as the masses flood in "there goes the neighboorhood." Adwords was great in 2001/2002...now it's just too high.
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  • Profile picture of the author golmedia
    some niche are bit expensive on FB, PoF is good alternative to check out
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  • Profile picture of the author THK
    POF doesn't have ppc though, does it? I am just too lazy to check now
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