POF update: May 3, 2011

by 9 replies
11
Exciting news, we'll be working on a version 2 of the ad server in the near future. So I welcome any suggestions to the ad platform to be emailed to myself at ben@pof.com

Among the changes are:

- show "today" instead of "lifetime"
- grouping campaigns feature
- more user friendly interface
- multiple zipcodes in a campaign
- (hopefully) color coded background for 110x80 campaigns vs. IAB campaigns
- (hopefully) Optimization rules based on CTR
- (hopefully) adding impression # to the conversion report
- (hopefully) adding more relevant targeting options to create more niches (Would love to hear of any that you'd want)

No can do on the CPM/impression estimator or deviating from a CPM model. Sorry guys.

The main goal is to either reduce the time required to advertise on POF and/or increase your ability to spend on POF. I welcome all suggestions, the more "out of the box", the better

Cheers guys!
#ad networks (cpm/cpl, display) #2011 #pof #update
  • Thanks Ben.

    I love the multiple ZIPCODE feature.

    Fantastic addition !!
  • This is great news! Keep up the work!


    CHAD
  • Awesome Ben! Keep the good stuff coming!!
  • POF gets it right all the time... now they need to step it up a notch... unleash CPC!
  • Nice and it's awesome to see a company actually improve things instead of make it harder for advertisers.

    Good job.

  • Great move.

    +1 - show "today" instead of "lifetime"
    +1 - grouping campaigns feature
  • @Ben

    Thanks a lot for the valuable information =
  • That would be great .

    Ben, thanks for update .
  • Cool! PoF is going to be better and better!
Join the discussion

Next Topics on Trending Feed

  • 11

    POF update: May 3, 2011

    Exciting news, we'll be working on a version 2 of the ad server in the near future. So I welcome any suggestions to the ad platform to be emailed to myself at ben@pof.com Among the changes are: