Question on PPV stats

by ak2000
19 replies
I'm testing a PPV campaign using PPV with URL targeting...

How many views PER SITE would you suggesting getting before deciding if that particular URL is profitable or not?

Here is what I mean...when you are using close to 2k URLs in your targeting, even if you have a few thousand views you are bound to have just a few views PER SITE...hardly enough to assess conversions/profitability...

How many views should I wait to have before reasonably assessing the profitability of the URL - or should I reduce the number of URLs?

Thank you!
#ppv #question #stats
  • Profile picture of the author mtmjohn
    I usually spend 2x the amount of the offer’s payout per URL before deciding if it is a winner or a loser. If I'm not close to breaking even just move on to the next one.
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    • Profile picture of the author imback
      Originally Posted by mtmjohn View Post

      I usually spend 2x the amount of the offer's payout per URL before deciding if it is a winner or a loser. If I'm not close to breaking even just move on to the next one.

      I would do what mtmjohn has suggested. It is definitely sufficient enough, but you could wait a little longer.

      Goodluck,

      CHAD
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    • Profile picture of the author spope91
      Originally Posted by mtmjohn View Post

      I usually spend 2x the amount of the offer's payout per URL before deciding if it is a winner or a loser. If I'm not close to breaking even just move on to the next one.
      I personally think this is the best methoid when testing, you can't go wrong with this, it's a quick way to decide if you have a winner or loser.

      All the best.
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  • Profile picture of the author digitalguy
    Pay-per-view (PPV) provides a service by which a television audience can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it. Events can be purchased using an on-screen guide, an automated telephone system, or through a live customer service representative. Events often include feature films, sporting events, pornographic movies and "special" events such as professional wrestling.
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  • Profile picture of the author ak2000
    Thanks everyone - my question was more around the min number of clicks per URL to assess the campaign's profitability...or would you suggest I ignore the specific issue altogether?
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  • Profile picture of the author ChrisBa
    Originally Posted by ak2000 View Post

    I'm testing a PPV campaign using PPV with URL targeting...

    How many views PER SITE would you suggesting getting before deciding if that particular URL is profitable or not?

    Here is what I mean...when you are using close to 2k URLs in your targeting, even if you have a few thousand views you are bound to have just a few views PER SITE...hardly enough to assess conversions/profitability...

    How many views should I wait to have before reasonably assessing the profitability of the URL - or should I reduce the number of URLs?

    Thank you!
    Honestly if you are starting out 2000 urls is probably too many as you will likely get discouraged and quit the campaign. Try with 100 urls and go 2x what the offer pays.
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    • Profile picture of the author ak2000
      Originally Posted by ChrisBa View Post

      Honestly if you are starting out 2000 urls is probably too many as you will likely get discouraged and quit the campaign. Try with 100 urls and go 2x what the offer pays.
      Thank you Chris Ba, will give it a shot and let you know how it goes!
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    • Profile picture of the author Das Profi
      Originally Posted by ChrisBa View Post

      Honestly if you are starting out 2000 urls is probably too many as you will likely get discouraged and quit the campaign. Try with 100 urls and go 2x what the offer pays.
      Wouldn't 2000 URLs just help your odds at turning a profit? Assuming they're targeted correctly...
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    • Profile picture of the author ak2000
      Hi ChrisBa, I am trying to PM you on an opportunity but it looks like your account cannot receive PMs...

      Can you kindly PM me your email address?

      Thanks a bunch!

      Originally Posted by ChrisBa View Post

      Honestly if you are starting out 2000 urls is probably too many as you will likely get discouraged and quit the campaign. Try with 100 urls and go 2x what the offer pays.
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  • Profile picture of the author mmcmahon
    1x offer payout, test mon - thur for most predictable results. Also PPV pages burn out
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  • Profile picture of the author bbrock32
    I usually start with only 10 urls ( medium to high traffic ) and let each one spend at max 2x the payout.

    If an url has spent 2x the payout and has no conversions I cut it.

    If some url isn't profitable but has some conversions I move it to a new campaign and create a landing page taylored to that keyword only.
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    • Profile picture of the author mtmjohn
      Originally Posted by bbrock32 View Post

      I usually start with only 10 urls ( medium to high traffic ) and let each one spend at max 2x the payout.

      If an url has spent 2x the payout and has no conversions I cut it.

      If some url isn't profitable but has some conversions I move it to a new campaign and create a landing page taylored to that keyword only.
      Sounds promising. Thanks for sharing this great strategy with us
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    • Profile picture of the author ak2000
      Originally Posted by bbrock32 View Post

      I usually start with only 10 urls ( medium to high traffic ) and let each one spend at max 2x the payout.

      If an url has spent 2x the payout and has no conversions I cut it.

      If some url isn't profitable but has some conversions I move it to a new campaign and create a landing page taylored to that keyword only.
      Thanks, I'll try that with a keyword that has converted well!
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  • Profile picture of the author tonydyt
    Sounds very interesting, what kind of offers work well with ppv? would gaming offers work?
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  • Profile picture of the author bbrock32
    I have had the most success with offers that pay $10+.

    This means Finance ( credit reports ) , Mobile ( quizzes ) , Edu ( Degree offers ) , Rebills ( bizzops ) .

    Gaming offers can work but require a lot of effort because of the low payout.
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  • Profile picture of the author robyun
    I don't think it's really okay to think in views/url, I'd rather think in $/url. I usually tend to spend about $10-15/campaign and see if it's profitable and gets me a decent ROI.
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  • Profile picture of the author djedje70
    Hi,

    It also depends on the network you advertise with. I only work with mediatraffic and directcpv; both networks won't give the same roi on the same campaign.

    I usually run the same campaign on both network and spend on each 2x the value of the offer on each network. Weed out the bad urls quickly.

    Also, if you more money, some friends of mine have had great success with trafficvance for gaming offers.
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  • Profile picture of the author jzorro
    Hi!

    And how about direct link versus landing page?

    What works with direct linking and what works better with a landing page?
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  • Profile picture of the author hilarious89
    Originally Posted by ak2000 View Post

    I'm testing a PPV campaign using PPV with URL targeting...

    How many views PER SITE would you suggesting getting before deciding if that particular URL is profitable or not?

    Here is what I mean...when you are using close to 2k URLs in your targeting, even if you have a few thousand views you are bound to have just a few views PER SITE...hardly enough to assess conversions/profitability...

    How many views should I wait to have before reasonably assessing the profitability of the URL - or should I reduce the number of URLs?

    Thank you!
    In my sense 15 URLs................
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