Starting Affiliate Network

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I am thinking about starting my own affiliate network, but I am trying to figure out how a publishers could cheat the system and get fake leads and how I can detect fraud. my first question is that are the biggest examples of network lead fraud, and 2nd how would I go about preventing it? Are CC's the biggest thing to worry about?
#ad networks (cpm/cpl, display) #affiliate #network #starting
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  • Please check the following article .

    » CPA Detective Fights Affiliate Fraud » Inside the Offervault

    It could help you to some extent
  • I've lost 500$ due to "bad leads" as an affiliate - all depends on the traffic You allows - I had GPT site - so it was high-incentive site (no cash - gift cards only)
    So if You don't want to have "bad leads" (as an owner) - don't allow GPT sites, cash incentives, direct linking,proxies leads. Also NET30 is security system in some way - You will pay when You will get $$ from the advertisers.
    For a start - try hasoffers.com as a platform - many companies (bigger and smaller ) using it.

    Wish You good luck!
    • [1] reply
  • Screen affiliates before approving them. Screen them well. Know exactly how they're promoting your offers and where. Think about where your affiliates are coming from:

    Don't rely on offervault, affiliate paying, and sites like those for signs ups.

    BIZ DEV- Go out and acquire new affiliates by reaching out to them personally and offering them something that they don't already have, like real advice they can use, and not just payout bumps. If you reach out to affiliates yourself, you know what they're promoting, where, and have a decent idea of what to expect from them.
  • Check out hasoffers.com if you're starting without your own platform.
  • Yea, hasoffers is cool if you're just starting out, easy to use and good staff
  • I'd look at hiring someone who's worked for networks in the fraud detection/prevention departments
  • Hasoffer may be good choice. It is cheap and easy to use but I will suggest go with directtrack or linktrust.
    • [1] reply
    • To touch on what Alex said, some things to implement to prevent against fraud:

      1) Intense and detailed application process. If they say they run PPC and do $1k daily with (insert network), request a screen shot of them logged into that network (always let the publisher know they can remove or block certain information they don't feel comfortable sharing). My theory is you might as well spend a decent amount of time confirming what the publisher is saying is true rather than let them in based of their responses with no proof then have it come back to bite you. This goes for every type of traffic, if they do email...ask them for the ESP they use and a Screen Shot of them inside the platform, how they got the list, how large the list is. You'll find a common thread with fraud publishers, they tend to use similar answers on the application process i find.

      2) Know what to look for before it happens. Look for spurts of traffic, if 10 leads come in, in 20 minutes and all traffic stops, that should raise a red flag and you should reach out to the publishers and get more details to verify it's legitimate traffic.

      There was an article i was reading that 80% of fraud publishers usually stay under the radar and don't earn more than $50 - $100 day, in hopes they're low revenue wont raise a red flag so watch out for the guys that have 10 leads on 20 clicks that you've never heard of and know nothing about.

      3) Develop strong ties to other big networks out there. I've used network owners and rep's on this forum to verify when a publisher tells me "I work with (insert network).."

      There are FB groups that are dedicated to sharing fraud publisher information, whatever platform you use try to implement a fraud data base so when you identify a fraud publisher you can enter their names, address, company name ETC in case someone else tries to make their way into your network using the same information.

      Best of luck to you getting your network up and running.
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    Starting Affiliate Network

    I am thinking about starting my own affiliate network, but I am trying to figure out how a publishers could cheat the system and get fake leads and how I can detect fraud. my first question is that are the biggest examples of network lead fraud, and 2nd how would I go about preventing it? Are CC's the biggest thing to worry about?