Search network VS content network

3 replies
Hi warriors,

So I am about to jump back into the google adwords game after being banned for a while.

I was just wondering for those of you still using adwords, how are you finding the search Network VS content network.

Which one is better to get started off in?

I originally only used the search network and a few people have said they could not get the content network to work well for them. what has been your experience ?

I am just looking for some helpful feedback.

Thanks
#content #network #search
  • Profile picture of the author badboy_Nick
    Simple:

    Search gets better quality leads but is more expensive, while display is cheaper but traffic isnt as good. However, you want to use both to maximize ROI, just bid less on display than on search.

    Nick
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    • Profile picture of the author dark witness
      Originally Posted by badboy_Nick View Post

      Simple:

      Search gets better quality leads but is more expensive, while display is cheaper but traffic isnt as good. However, you want to use both to maximize ROI, just bid less on display than on search.

      Nick
      Thanks, I am starting out with a very limited budget and hoping to grow it. I am thinking based on what you said I will start with search and then introduce content network once I have a bit more cash to test and play around with it.
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  • Profile picture of the author ChrisBa
    Originally Posted by dark witness View Post

    Hi warriors,

    So I am about to jump back into the google adwords game after being banned for a while.

    I was just wondering for those of you still using adwords, how are you finding the search Network VS content network.

    Which one is better to get started off in?

    I originally only used the search network and a few people have said they could not get the content network to work well for them. what has been your experience ?

    I am just looking for some helpful feedback.

    Thanks

    IMO the content network was easier to start in, but the thing to realize is they are 2 different marketing types - the search is direct marketing, you want to target people interesting in something specific. Where the content network is interruptive marketing
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