by nate45
17 replies
do anyone mind telling me their optimal CTR for bsa?
I am with a software company, and i've tried and always gotten about 0.11% max. but on places like psdtuts, i got relatively low CTR with 0.4%.

Also, is it worth it to advertise on places like mashable or techcrunch (isocket)?
#buysellads #ctr
  • Profile picture of the author williamrs
    It is hard to answer your question, BSA has many sites and placements and each of them is different, some may have a very high CTR, while others may generate just few clicks.

    Your best bet is probably spend little money on several placements to test them and then go with the ones that give you good numbers and eliminate the others.


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  • Profile picture of the author guitarpaul
    Agreed. It all depends on the placement. CTR isn't the end all, however. You need to look at your conversion rate as well. High CTR but 0 conversion rate isn't going to help you.
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  • Profile picture of the author nate45
    none of you are answering my question, i am asking for basic rates based on your experiences.
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    • Profile picture of the author BCRed
      Originally Posted by nate45 View Post

      none of you are answering my question, i am asking for basic rates based on your experiences.
      Sorry for bumping an old thread, but in my experience it depends a ton on the placement. the 125x125s are useless, but on anything else, if you get premium placement above the fold, you should be able to get 0.5% to 2.5% CTR, while for lower placements or for some sites where the user quality isn't as high, 0.2% to 0.5% is the norm. If you can't get 0.2% CTR minimum you really need to look at your ads though, as that should be the bare minimum
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    • Profile picture of the author BCRed
      Originally Posted by tristatemedia View Post

      i agree, i have gotten different results with different sites. nothing too thrilling though.
      It can be quite good some times. The biggest problem I have are overly sensitive publishers who don't allow any ad that might actually make it's advertiser money
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  • Profile picture of the author A87
    Wow these are far higher than my results on buysellads. I experimented with the web hosting niche and got .01% .02% .03% .03%. No conversions. I used the creatives provided by various hosting companies so I can't say it was the ads that needed to be reexamined. I put ads on graphic design and web design sites. I came to the conclusion banner ads suck.
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    • Profile picture of the author silverace
      Originally Posted by A87 View Post

      Wow these are far higher than my results on buysellads. I experimented with the web hosting niche and got .01% .02% .03% .03%. No conversions. I used the creatives provided by various hosting companies so I can't say it was the ads that needed to be reexamined. I put ads on graphic design and web design sites. I came to the conclusion banner ads suck.
      Stock ads actually have a bigger chance to suck in terms of CTR, since the advertiser made those all compliant etc. and doesn't really care about the highest ctr for those.
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      • Profile picture of the author A87
        Made the banners to be compliant with what? And how does compliance equate to a bad ad?

        They are similar to the ads I see web hosting companies using on the Google Display network.

        I tried animated, colorful, with discounted price and big and bold, and non animated versions. The creatives were better than I could have done.
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        • Profile picture of the author silverace
          Originally Posted by A87 View Post

          Made the banners to be compliant with what? And how does compliance equate to a bad ad?

          They are similar to the ads I see web hosting companies using on the Google Display network.

          I tried animated, colorful, with discounted price and big and bold, and non animated versions. The creatives were better than I could have done.
          compliant with the advertisers terms. these ads aren't necisary compliant, but usually won't get you the highest ctr.
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  • Profile picture of the author leorocking25
    Sorry i have no such experiences...I think posting from others it may be know.
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  • Profile picture of the author wisdomoto
    I have a CTR of 0.03 for a dating product
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    I just emailed google for a link from their homepage... waiting to hear back

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  • Profile picture of the author Greedy
    Way too many variable to give an accurate estimate.

    It is just one of those things you have to test and get a feel for it.
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  • Profile picture of the author philrich21
    I agree with Greedy, you need to run test campaigns with various creatives and against different sites for a comparison. Plus then run another offer to the same sites before you will have a feel for the average CTR.

    There's a huge amount of variables here
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  • Profile picture of the author AskAnAffiliate
    Hey,

    I have used BuySellAds quite a bit but I noticed that when you check the Alexa rank for many of the websites they rank high in India. So I am beginning to think that people are hiring services to send traffic or even paying for Twitter Followers and Facebook Likes for their websites.

    I have not had real success with them either and I think for this same reason. However if you are going to try them go for the "Fixed" pricing which give you 30 days and do a trial run to see where the traffic comes from.
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  • Profile picture of the author Snowclone
    I have 4 sites on BSA and they all get around .15 - .45 CTR. They're not sub quality sites by any means, collectively they all get around 500k pageviews a month with tons of engagement, people just don't click the ads very much. Maybe others get more clicks? I get paid either way to it's irrelevant to me
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