How low do I have to keep EPC on my CPA Network?

11 replies
Hi guys...
I was looking at the EPC of the offers on Maxbounty and I don't really understand... When I chose the offer the EPC Network says 0.08$ but the EPC counts for all offers together or different for each offer, I mean for example I have 5 offers that I publish and in the report 1 offer says 7 clicks 1 action epc 1.40, another offer says 30 clicks 1 action 1.50.... My question is do I have to look for the EPC of offers grouped together or do I have to look for the EPC of each offer? Do I have to worry about this?
#cpa #epc #low #network
  • Profile picture of the author COPEAC Steve
    You'll have to worry about it because it's a measurement used to define ROI for publishers. You're going to want to look at each offer on an individual basis, i dont know where the traffic is coming from but let's say it's PPC. You'll have different costs for each campaign you're running, different payouts. So you're best bet is to come to a conclusion what your EPC (earnings per click) needs to be for you to reach your goals for each offer, and then work towards of obtaining that EPC.

    Hope that helps.
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  • Profile picture of the author sicnarf
    It really comes down to data analysis. You see a negative trend, you stop the campaign, figure out what needs to be tweaked and then run it again. You do this until you finally get something big going and then you're on your way. On the other hand, if a campaign isn't working regardless of what you do and you keep losing money, time to quit what you're doing.
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  • Profile picture of the author xdmannet
    Before I publish the offer, on the info of the offer it says EPC Network 0.08, while EPC of the same offer on my report is 0.20... This means that I have to low EPC of that offer to 0.08?

    Thank You for your help
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    • Profile picture of the author JasonWestwick
      Just to point out you don't ever have to "lower" or bring down your EPC. In fact having a high EPC is a good thing, a higher EPC means a better conversion rate.

      The network EPC is simply an indicator of how other affiliates are performing with that particular offer.

      Your EPC will never be exactly the same and could be higher or lower depending on traffic source, copy, images etc.


      Profit/clicks=EPC
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      • Profile picture of the author xdmannet
        Originally Posted by JasonWestwick View Post

        Just to point out you don't ever have to "lower" or bring down your EPC. In fact having a high EPC is a good thing, a higher EPC means a better conversion rate.

        The network EPC is simply an indicator of how other affiliates are performing with that particular offer.

        Your EPC will never be exactly the same and could be higher or lower depending on traffic source, copy, images etc.


        Profit/clicks=EPC
        So I dont have to worry for this?
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        • Profile picture of the author MattRadford
          The EPC showing on the offer is just the average epc for that offer i.e. every single affiliate's epc divided by the number of affiliates. It's just there to give you a very general idea of how well the offer is converting across the entire network of affiliates.

          If yours is higher, that means you're doing good (assuming you're actually making a profit on the offer lol).

          So no, you don't have to worry about yours being higher.
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  • Profile picture of the author jordanberg2311
    EPC on networks are publishers average. You might achieve higher or lower than that . Its all depends on your traffic sources . An email marketer generally achieve higher than Direct linker. SImple as that. It tells not much story to be honest. At least for me.

    All you need to know is Clicks that you Pay lower than EPC you (not the network) then basically its a profit for you
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  • Profile picture of the author xdmannet
    Thanks all !! That was a relief for me, I thought that if my EPC was higher the CPA Network would think that I'm using incentive traffic and I would get banned !!
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  • Profile picture of the author ChrisBa
    Originally Posted by xdmannet View Post

    Hi guys...
    I was looking at the EPC of the offers on Maxbounty and I don't really understand... When I chose the offer the EPC Network says 0.08$ but the EPC counts for all offers together or different for each offer, I mean for example I have 5 offers that I publish and in the report 1 offer says 7 clicks 1 action epc 1.40, another offer says 30 clicks 1 action 1.50.... My question is do I have to look for the EPC of offers grouped together or do I have to look for the EPC of each offer? Do I have to worry about this?
    Why don you have you worry about this??
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    • Profile picture of the author xdmannet
      Originally Posted by ChrisBa View Post

      Why don you have you worry about this??
      I heard from someone that Cpa Network may think I'm using incentive traffic
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      • Profile picture of the author COPEAC Steve
        Well as long as your not, you have nothing to worry about. A Network wont boot you from the network if you have a higher EPC than others running the offer but it may raise questions if it's vastly higher than the norm. As long as you're using approved methods you should not run into any issues.
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