Question about using "free" in CPA PPC ad copy

by jlegrand

Posted: 13 years ago 6 replies

AD NETWORKS

After some research about email submits, the general idea is that using "free" as a keyword is very bad and can lead to you getting scrubbed.

Now my question is, does this rule apply for just bidding keywords or the ad copy and title and domain name as well? Any advice is appreciated

#copy #cpa #email submits #free #keyword #ppc #question

Omid

13 years ago

I usually do not use FREE in the headline. But most of the times I use it in the body text!

It's up to you. I think since the word "FREE" can be seen everywhere the visitor is not willing to click on the ad with "FREE" in the headline!

My 2 cents.
~ Omid

[ 2 ] Thanks
1 reply

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jeffrey73

13 years ago

Using the word FREE makes it look more like a scam anyways. You don't need to use the word FREE, just make the ad and offer appealing.

A good example of how to run an email-submit was posted on here by leadgenninja. It was an excellent case study!

Thanks
1 reply

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leadgenninja

13 years ago

Originally Posted by jeffrey73

Thanks for your kind words Jeffrey!

In my experience the use of the word "Free" really depends on the offer. I usually split test that. Sometimes you can get in trouble with the advertiser but if your leads are backing out for them it's a non issue.

Thanks
1 reply

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stakeout

13 years ago

I am new to CPA, and whilst not made any money yet, was wondering if more success has been achieved by fellow warriors in PPC or CPM?

Any advice for a newbie to drive traffic would be greatly appreciated.

thanks

stakeout