Split testing offers?

by futurepocket Posted: 15 years ago 4 replies

To my knowledge, when setting up a CPC campaign, you need the title and description. If I'm split testing offers with a PHP script, how can I put in the description of just ONE of the offers?

Am I supposed to put in a broad title like "make money online" and than a broad description that applies to all the offers that will be rotating in just that one campaign? Do I set the search keywords related to ALL the offers? Or is it better to just create a separate campaign for each offer?

OR am I completely mistaken and its supposed to be split testing landing pages not offers?

#ad networks (cpm/cpl, display) #offers #split

clenard77 15 years ago

Where are you creating a CPC campaign? You should be split testing as much as possible. Ads (headlines, images, etc), Offers, Pages, etc.
Robert Michael 15 years ago

I think you're getting a little mixed up. lol

What I get from split testing offers, is you would make 1 CPC campaign promomting (for example) a Peerfly offer.

Then you make another CPC campaign to promote (again just an example,) a Maxbounty offer.

Make sure you are promoting the same offer, just from different networks. Then see which one is most successful.
futurepocket 15 years ago

That's exactly what my question is: if I'm split testing OFFERS, do I split test the same offer from multiple networks or different offers in the same niche? If the second one, how do I decide on the title/description/keywords?
- [1] reply
- clenard77 15 years ago
  
  You split test the same offer from different networks. If they fail, then split test the best converting offer vs. a similar offer (from the same network or another, it doesn't matter at this point).

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Split testing offers?

futurepocket • 15 years ago • 4 replies

To my knowledge, when setting up a CPC campaign, you need the title and description. If I'm split testing offers with a PHP script, how can I put in the description of just ONE of the offers? Am I supposed to put in a broad title like "make money online" and than a broad description that applies to all the offers that will be rotating in just that one campaign? Do I set the search keywords related to ALL the offers? Or is it better to just create a separate campaign for each offer?