How much money to start with PPC

$20 is far from enough..

I would say at least $1000, but you can absolutely make money with smaller investment. You just have to think about all angles of a campaign before you start spending money...

Good luck!

I started with atleast 250-300 $ to seem some profitable results.

really want to start one myself but since i do not have any experience, i have to hold till i have the thread on it like this. Thanks for starting this off. If you have $50, cabt you start with that?

$25-50 will be good to start testing the water.

Maybe you will be lucky and with $50 you will find an offer with a positive ROI. In PPC is all about how much money you are ready to loose for testing the offers, if you got lucky from the beginning it will be great and from there you can scale it up.

Thats what I said to Mahmoud Selman. 50 $ is nothing to test a PPC campaign.

I wouldnt start a proper PPC campaign unless you are willing to blow through about $300 bucks. You need to set HIGH BIDS to see which keywords convert ... so you might as well get a lot of traffic to your site RIGHT AWAY.

So many people do that wrong, seriously. Bid high, build up your CTR to get a good QS ... and THEN (!!!) you can cut the non performers, delete keywords and throttle bids. Be prepared to lose some money early on, but there is no other way. Spend money to see what works, then trim, cut and chop away on that keyword list to bring your ROI into positive.

Oh and yeah, ONLY AFTER (!) you done PPC should you do all those fancy SEO tricks and tools and get your site into the SERPS, anything else would just be putting the horse in front of the cart.

Now go think about it!

Any questions just let me know
Nick

I really wanna know how..

$200.... well, you'll have to be EXTREMELY careful with your campaign/s and watch everything like a hawk

I'd say it's a good amount to test one offer

Which traffic source do you have in mind?

Your question is far to broad, first what is your ave cpc ? .01 will see a lot of testing, $2 will see didly squat in testing / how many keys are you going to come out of the gate with / what is your CPA ? / your idea and or intentions may be the very best but your keyword selection and or ad copy may be crap among so many other things that need attention.

The best advice in many ways is that it should not be seen as a small sprint but rather a long term marathon, so rather than look at how much $ you can get in for a quickie shot at fame, look more at a sustained longer term approach for better results.

Hi !

It depends on so many factors, for instance :
- what are you selling ?
- how much money will you stand to gain from a conversion ? For example if you are selling cars, a conversion may make you gain around 15000usd, so you can easily spend 14999usd and still make a profit ! Lol !

The thing is that you have to manage your ppc bids well and that's the hardest part. You have to adujst your bids everyday according to your results and other factors. I recently found a nice web app (which has a long free trial!) that can do this for you : www(dot)wordwatch(dot)com and I am so far really happy with it !

I hope my answer will help you,

Good luck !

It depends A LOT on what you will be doing... platforms, offers, landing pages, target country, etc... there are many factors involved in creating a PPC campaign that it becomes impossible to give you an exact answer.

I'd say that $200 - $300 could be enough to start testing campaigns on some platforms, specially if you go international and start with cheaper countries, but it's very relative...


W

Unfortunately most people lose hundreds of dollars when they are starting with PPC. Campaigns are almost always losers and it takes time to work a campaign into the positive.

Of course you can go the slower route and spend less on testing, but even there I would have a few hundred bones.

If you are brand new to CPA, there is a good chance you can lose even more.

With that said...when you do get good, the upside is huge!

First question: what is your maximum spend per keyword?

Say the offer you're promoting pays $5. You say that you can safely spend $4 in testing EACH keyword. Meaning if a keyword converts, you make $1 profit. ($5 - $4 = $1).

Now how many keywords can you fully test at $4 spent PER keyword?

If your budget is $100, then it's $100 / $4 = 25 keywords.

Knowing that 90%, (minimum), of your tested keywords will NOT work, that means you're looking at about 25 x 90% = 22.5 keywords that will spend $4 but not convert. That also means that 2.5 keywords will work, they will convert and they will make you $12.50 in revenue on $10 spent. ($2.50 profit.) (Assuming .5 of a keyword just for illustration purposes).

So now you've spent $100. Made $12.50 and therefore lost $87.50 overall right? Yes on the surface. And this is the point where most quit.

However if you dig into your campaign, you had 2.5 keywords that worked. They were producing $1 profit for every $4 spent. So what's the solution?

Find more of those winners until your winners are enough to hit your target profit per day.

If your target profit per day is $100, how many winning keywords do you need to find at $1 profit per keyword? 100. To find that 100 winning keywords, how many keywords would you have to test? 100/(100%-90%) = 1,000. How much budget would you need at $4 per keyword to test 1,000 keywords? $4 x 1,000 = $4,000.

In your testing, how much of that budget will be spent on crappy keywords that don't work? $4,000 x 90% = $3,600

So the question is answered.

If you want to profit $100 per day, assuming my numbers above, you need a budget of $4,000 spread across 1,000 fully tested keywords. You'll be "losing" $3,600 in testing at the start to make $400 in profit. Now you should have 100 keywords producing $100 profit per day assuming they all hold steady and now everyday is a profit day for you.

The question is how many have the patience to do this?

The answer is very few.

$20 is definitely not enough.. $200 should be enough to start on a smaller campaign..

Listen to what PPCC said above, he has it summed up very well how the big boys do it..

It is hard to spend that much in a loss position for anyone, but especially for someone who has never made a penny or had any success with it. But it is totally true. There's never a plan, typically a tiny budget and usually they want to go it alone on the first try to see.

That is a recipe for disaster but it's the way things go. Well until they buy that perfect product that promises them thousands overnight.

That is really hard. If we have to dig into more keywords, we will have to spend a ot of money to get profit.

I have learned from this forum, that whatever you are doing, if you are not sure that, you have to do it slow.
If something works for you, than you have to scale this up.
This is my receipt for success, and it is working for me very well

You should easily see some profitable results under $500. Make sure you read the forums in how you are able to take complete advantage of ppc

You should be very certain that whatever you start out with, you can afford to lose it. Statistical flux can be a boon or a bust. The bell curve is very wide at the ends. Chad Hazmeh has mentioned in more than one place that he doesn't recommend starting out with less than $500. Some people have become successful starting with less than that, but many others have lost more than that in the initial stages.