Facebook Dating Case Study 1 - NEED ADVICE

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Hey Guys,

I'm doing pretty well on other traffic sources (Ad center, etc) and looking to conquer Facebook. I've had a luck playing angles on different ethnic groups on other traffic sources, so I figure that same approach would be viable on facebook. I was able to get my account CTR to about 0.2% from international offers so my account cpc have come to reasonable levels.


Find Me Love - $5.50






Headline: Asian boyfriend wanted

Body Copy: Looking for a girlfriend? Our female members are requesting more Asian men. Join FindMeLove 100% free!


Sample Images:






Campaign - 1 Image per Campaign, to ensure that all creatives get impressions
Daily Budget - $7.00 Per Ad
Bid: $0.95 ($0.56 - $0.90 Suggested)




Campaign Angle: Targeting Asians (Interests listed at bottom of post)
Age: 18-30
Demo Size: 35,261 (seemed a little small but something good to start with)



Started with 15 images to just see if I'd get some traction

Revenue: $0.00
Cost: 56.30
Clicks: 71
Conversions: 0
CTR: a few ads made it over .1% CTR
Net: 56.30 Loss




Interests:

a foodie
noodle
mandarin
asia
taiwan
badminton
china
cantonese
fishballs
Satay
Fried rice
Wonton
Cantonese restaurant
Shahe fen
Stinky tofu
Laksa
Satay
Jangan Hina Orange Sarawak
Mie goreng
Nasi lemake
Rojak
Krupuk
Spring Rolls
egg roll
dim sum
congee
jiaozi
chicken fingers
popiah
Fried Rice
Satay
Nasi Lemak
Nasi Goreng
Taho
asia
asian
japanese
chinese
korean
vietnamese
hmong
Filipino
Thai
Cambodian
Khmer
India
Indonesian
lao
asia
asian
japanese
chinese
korean
vietnamese
hmong
Filipino
Thai
Cambodian
Khmer
India
Indonesian
lao
asiasoft
asianet
asiago
hbo asian
HBO asia
animax asia
cnbc asia
southeast asia
asian man records
asian people
asian football confederation
asian dub foundation
asian american
asian cuisine
badoo
#ad networks (cpm/cpl, display) #advice #case #dating #facebook #study
  • Why don't you have dating and online dating in your interests?
  • that is just too many interests, they are not keywords like in google..they are interests, try laser target with maximum 2 or 3 interests : asian girls, asian women, filipina girls, japanese girls etc..
  • Find me love never worked for me. Just saying. I wouldnt Direct Link it. The LP for it sucks in my opinion.

    I suggest preselling the "love idea" in your ad copy. I know that "Finding love" is a big step above dating. Love is a big word, you need to foster that idea.

    Also, you have WAYYYYY too many interests. Consolidate that a bit.
  • To be honest your Like and interest Targeting totally done wrong ( china, india etc etc) those are countries man, this is not holiday campaign lol .

    . Okay so you are going to target Male for example. you need interest such as

    online dating
    dating
    asian girls
    hot asian girls
    asian womens
    chinese girls
    japanese girls
    hot blonde girls
    ...........................
    .................. ( you can target some next level stuff Lol..

    i hope you get the pictures. Yo need to target like minded people who are interested meeting or dating Female or Male.


    cheers
    • [1] reply
    • WAAAAAY too many "non-targeted" interests in there.
      • [ 1 ] Thanks
      • [1] reply
  • pretty good, i need a small budget one to follow. no more than 200$ will be nice.
  • Interesting I would like to see more case studies like this
  • Very useful case study. Try with more images to get higher CTR, so you can break even...
    Don't give up.

    Tip: try with a heart shape ad image...see in my signature, you may get a higher CTR.
  • The first offer is wrong... The screenshot yu have is of AdultFriendFinder. FindMeLove automatically redirects people from certain countries to that site, so you need a VPN to see the real page.

    Also, your interests are very broad and make no sense to me.

    Take a look on my free Facebook PPC guides, they may give you an idea on how it works:

    http://www.warriorforum.com/ad-netwo...ing-money.html

    http://www.warriorforum.com/ad-netwo...ing-leads.html


    W
    • [ 1 ] Thanks
    • [1] reply
    • Thanks for those guides
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    Facebook Dating Case Study 1 - NEED ADVICE

    Hey Guys, I'm doing pretty well on other traffic sources (Ad center, etc) and looking to conquer Facebook. I've had a luck playing angles on different ethnic groups on other traffic sources, so I figure that same approach would be viable on facebook. I was able to get my account CTR to about 0.2% from international offers so my account cpc have come to reasonable levels.