I was wondering if any of you have any tips and/or questions to ask when contacting webmasters/website owners to place a banner ad on their site.
I was thinking of asking them about traffic/impressions that they receive, size of banner they're looking for, location on the website and if the banner will be rotated and how many other ads it will be competing with.
Is there a rule of thumb when figuring out if the rate that they're asking is potentially profitable such x $ per x number of impressions?
Any particular banner ad sizes that covert better than others?
Your input would be appreciated.