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Tips for Contacting Webmasters To Place Banner Ads

by affiliate_marketer
23 replies
Hi,

I was wondering if any of you have any tips and/or questions to ask when contacting webmasters/website owners to place a banner ad on their site.

I was thinking of asking them about traffic/impressions that they receive, size of banner they're looking for, location on the website and if the banner will be rotated and how many other ads it will be competing with.

Is there a rule of thumb when figuring out if the rate that they're asking is potentially profitable such x $ per x number of impressions?

Any particular banner ad sizes that covert better than others?

Your input would be appreciated.

Thanks,

Affiliate_marketer
#ads #banner #banner ads #banners #contacting #contacting webmasters #place #tips #webmasters
  • Profile picture of the author pacelattin
    Originally Posted by affiliate_marketer View Post

    Hi,

    I was wondering if any of you have any tips and/or questions to ask when contacting webmasters/website owners to place a banner ad on their site.
    Affiliate_marketer
    Having owned a major banner network, I can tell you this much: most webmasters ignore. Money speaks first... tell them you want to buy, the price and how many impressions. Be prepared to spend $2,500
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    • Profile picture of the author affiliate_marketer
      I hope that's not the case.
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      • Profile picture of the author pacelattin
        Why not do site buys on Google?

        Frankly, most sites have heard every network, everyone try to pitch them crap. They wont respond to you unless you willing to show them the money.. upfront usually

        Originally Posted by affiliate_marketer View Post

        I hope that's not the case.
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    • Profile picture of the author Kenster
      Originally Posted by pacelattin View Post

      Having owned a major banner network, I can tell you this much: most webmasters ignore. Money speaks first... tell them you want to buy, the price and how many impressions. Be prepared to spend $2,500


      For the most part this is correct...the webmaster is just looking for money signs, so approach it like its an investment for them.

      Of course you can and should ask for specifics about traffic, but do some initial research yourself so you look like you know at least something about the site.

      Also, sometimes the biggest gems are the lower traffic sites that don't even know they could be monetizing their traffic. They are far and few between, but can be huge gems when you find them. People out there with high traffic personal blogs would be ecstatic to get a check for $50 to put your banner up. :p
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      • Profile picture of the author affiliate_marketer
        Can you suggest anything specific that I should be mentioning/asking about in my emails to webmasters? Should I mention I have a specific amount to spend or should I mention a specific metric such as an offer of X dollars/X number of impressions?

        Just wondering what the approach should be and I how I should bring up my offer?
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        • Profile picture of the author pacelattin
          You will find that 90% of the sites will plain ignore you unless you make an offer:

          "I am curious how I can buy advertising on your site? I have a budget for a product that I am launching, and looking to spend $2,500. It's prepaid, so don't worry about that..."

          If you don't prepay, you aren't going to get it. Everyone is very, very worried about payment now. So many scams.

          Originally Posted by affiliate_marketer View Post

          Can you suggest anything specific that I should be mentioning/asking about in my emails to webmasters? Should I mention I have a specific amount to spend or should I mention a specific metric such as an offer of X dollars/X number of impressions?

          Just wondering what the approach should be and I how I should bring up my offer?
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        • Profile picture of the author KentLijitRiggs
          I always have the best success with approaching people with something that is obviously not a generic form being passed around.

          Tailor your pitch to the person even if its as simple as referencing where they are from or that you actually read their "about me" page. Show them that you've done even a little homework and people are much more agreeable. (and it will help you tailor to your audience too)
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      • Profile picture of the author affiliate_marketer
        What do you think about a rate of $5 per 1000 impressions for a banner ad in a well targetted forum? Is that about an average market rate?

        Roughly what click through rates do you find for well targetted ads? Is that realistic to expect a 1% click through rate for a banner ad?
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  • Profile picture of the author ChrisBa
    I normally look at similar sites and see what they charge, then offer based on that, but Pace is right, $2500 is not abnormal for a media buy.. but you can certain get it for cheaper than that on a site by site basis.. i think the key is you need to do this in numbers and not be scared of rejection.. a good sales pitch/letter might get you in but will take 1 out of 20 letters, sometimes less, sometimes more.. just don't give up.. and don't be scared of rejection
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  • Profile picture of the author HasClicks
    the best way is just use self serving ads. You won't soak for a lot of money and spend what you can. Once you grow you can move into media buying.
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  • Profile picture of the author markjob
    Is there a way of finding out what traffic a particular website recieves? apart from asking the site owner? Im pretty sure that most site owners would slightly bump up the numbers if asked.
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  • Profile picture of the author Ezra Anderson
    Sadly, there is no 100% accurate way to determine how much traffic a website gets, although there are a few websites out there that will give you a rough (quite rough in some cases) estimation.
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    The harder I work, the luckier I get.
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  • Profile picture of the author safexsolutions
    Money Speaks for itself..If you offer Good for Banner placement then they will accept.otherwise you wasting your and there time...
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    Panda & Penguin 2.1 Recovery Services
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  • Profile picture of the author FidelityNat
    If you have a budget to play with, you may approach both - reputable Ad Networks, try testing Self Serve Platforms and can even hire a marketing specialist/agency for doing this job. Media buying is a time and money consuming process but can bring you back a good ROI if properly planned.
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    Fidelity Media Ad Network Increases Fill Rates for Publishers
    Cost Effective Advertising Packages at McTraffics Self Serve Ad Platform
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  • Profile picture of the author Kenster
    Excellent, run some tests and hopefully you will find some winners.

    Just be aware that cost isn't the only variable...as I'm sure you know. It's more the relationship between cost and the targeting of the placement.

    There are all kinds of metrics to understand to get the most bang for your buck in the placement space!
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  • Profile picture of the author jrlsage
    Money for me is always important. Up front.

    Make an offer, state your terms, and provide references.

    Treat it like an application.
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