
Banner Ad Question
I'm new to banner ads I have a couple of questions.
1. When blog or forum owners offer monthly packages for displaying banners vs cost per thousand impressions vs cost per click. Which is generally better? I know it depends on specific numbers etc.
2. Also, after the banner is designed, does it automatically have my URL embedded in it so that when I send it off to a site owner and after he puts it up on his site, the visitors will end up on my site after clicking the banner? I just had my designed and I received a banner in both jpg and png format. Should I also receive a code for the banner?
Thanks
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Gudrun Marquardt
Personal and Business Development
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