How To Promote CPA Offers On Adwords

Times Have Changed

First, you can't do it like we used to. It's not possible anymore. Google Adwords is not happy with affiliate marketers and they will ban your account if you try anything they don't like. That makes it difficult BUT not impossible for affiliates to still use them.

If you look at what they want versus what we as affiliate marketers want, we're on opposite ends of the spectrum. They want information sites, without any affiliate links or even banners if they had their way. They want their surfers to search for and find information without being marketed to. It's a fantasy world but that's the one that Adwords lives in.

In reality, we as affiliate marketers do not mind giving their surfers info and answer their questions, but we're not charities and we need to get paid to do it. So what do we do? We know what they want. We know that we'd prefer to just put up a one page wonder with one big link saying "CLICK HERE" as our affiliate link and landing page with them, but that is not possible.

Give Them What THEY Want

So let's give them what they want and get what we want too. That means one thing. List building. I know affiliates just want to direct link from Google to the merchant and not have to do anymore work, but that is not possible with Google Adwords anymore. (It IS possible with other ppc engines still but that's another story for another time). So the question is how would I promote CPA offers on Adwords?

Again, since you can't like we used to do it, we need a different way. That way has been around for ages, but few do it because it's more work. We need to build a site that provides a lot of value for Google surfers. We need to make sure we do not use any affiliate links on it. I mean zero. If you don't think Google has a database of every affiliate link in the world and every redirect service in the world, you're wrong, they do and when they scan your page and see one, you're the enemy to them. I know this through experience, if you doubt it, go ahead and put an affiliate link on a site and advertise it with adwords. All of the sudden you'll find quality scores of 1, 2 and 3. That's their wimpy way of saying, "we don't like you and therefore will not give you any of our precious traffic".

Anyhow, if you're building a site with no affiliate links anywhere, how do you promote cpa offers to it? You don't. You can put a newsletter collector form on the site and then you CAN market whatever you want to that list. If you were smart, you would pick a niche, setup a site without any affiliate links, put an email collector form on it, create your email series ahead of time, (go out a year), send good info to your list and at the bottom of every email put a little affiliate link and call to action. Hell even say: "The email is sponsored by: http://affiliatelink.com/here"

That is how you do CPA offers on Google Adwords.

Banned?

Next question is do you still have an Adwords account or were you banned? Even if you were banned you can STILL use them. There's ways to get back in, but that's another story for another time too.

Just my 2 cents.