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How much money do you usually spend for test a new campaign ?

by loss1988
8 replies
I spent 500$ and received 200$ when tested a campaign, just wonder it's simple or not. So how much money do you usually spend for test a new campaign ?
#campaign #money #spend
  • Profile picture of the author mtmjohn
    Depends on the offer. Varies from $10 - $200.
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  • Profile picture of the author davand
    I usually need to throw in $100-$200 to see if I can get a return
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  • Profile picture of the author Ruck
    This really depends on the traffic source for me.

    PPV - $100-$200 (Typically)
    Private Email List Drop (Anywhere from $100-$1000)
    Private Forum Sponsorship (usually work on a CPA basis/Rev Share
    Media Buy Depends but I'm comfortable with $5,000-$25,000 buys
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  • Profile picture of the author Mahmoud Selman
    Depends on your traffic source and the payout of the offer. I usually test with 3x the payout of the offer. So if the offer payout is $10 I will test it with $30. Sometimes even more if the offer is worthy to go after.
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  • Profile picture of the author badboy_Nick
    Originally Posted by loss1988 View Post

    I spent 500$ and received 200$ when tested a campaign, just wonder it's simple or not. So how much money do you usually spend for test a new campaign ?
    I usually spend between £200-£300 minimum when testing a new campaign, just so I get a few leads in and determine if its worth it. If I can see a few leads coming in, I expand it. Your first goal should be to break even or run at a small loss the first few days anyway. Then, you kill off anything that is draining your profits (i.e. deleting non-converting keywords) and ONLY run on the keywords which give you a positive ROI.

    Remember, it takes money to make money ... and generally speaking, early on in a campaign you will lose money. Long-run, once tweaked, you will get a cash-cow on autopilot.

    Any questions just let me know,
    Nick
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  • Profile picture of the author loss1988
    Thank guys, best of luck!
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  • Profile picture of the author FidelityNat
    For a media-buy (buying banner ads) you should get at least half a million impressions to test the quality of traffic from this or that traffic source.
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  • Profile picture of the author williamrs
    It depends on many factors such as offer, traffic source, CPC, etc... So, your goal needs to be always to collect enough data to be able to determine if the campaign has the potential to become profitable or not.

    Consider all the elements you can test and optimize, and if you get to a point where it seems not to be possible to take the campaign to a profitable level, even after an optimization process, then you move on.


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