My first facebook campaign. Could use some tips

12 years ago

Originally Posted by BrendonTracey

I started out making 6 ads and direct linking them though dot.tk domains to a gaming offer from peerfly. I used two different text copys and 6 different images for 6 different demographics, all of different age groups, with the same related interests.

So i think i am little lost here buddy. Did you mean you had 6 different ads or 6 different Campaign? You can have multiple ads in 1 campaign.
You said 6 different Image for 6 different DEMO????

That means 1 image per DEMO. That is FAIL from the start. How do you expect to find a best CTR images if you are not split testing the images to find which image getting the best CTR. Your plan is wrong.

You can start slow and ramp thing up slowly. Here how i do some of my campaign.

Example - offer, Game, >>Demo , 20 to 50 ,>> Male or Female

I will set it up like this below

2 Ad copy>> 6 Image >> 2 campaign to split Demo ( Age )
12 Ads in Total Each Campaign. Set up Daily budget $20 oe $30 each..

Track which image getting good Ctr, which Ad Copy, which Demo. Stop the bad image and upload new images. Run Another Test ( both campaign )

Now check stat's for conversion. Check which demo perform better. If it was demo 20-35 ! I will split that to 2 more campaign and run those winning image and also upload fresh image.

Slowly you will dig down to best performing age, image, ad copy etc and start making Solid profit. Make sure you keep uploading fresh image to control the Best CTR to keep the cost down and Always Always Always Track your result.

Rotate offer to see what's converting best. There you go, i just told you Briefly how to do mine. Trust me that's like 40% off what i do. I am testing freak Lol.

Hope this is helpful buddy

All the best. take right action and make money

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medec

12 years ago

Hi aminur
When you said "Set up Daily budget $20 oe $30 each" did you mean $20 per ad, or $20 per campaign?

Also how quickly would you recommend stopping a bad image ad? After one day of clicks?

Thanks for the advice!

Thanks
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aminur

12 years ago

Originally Posted by medec

Hi aminur
When you said "Set up Daily budget $20 oe $30 each" did you mean $20 per ad, or $20 per campaign?

Also how quickly would you recommend stopping a bad image ad? After one day of clicks?

Thanks for the advice!

Hey, $20 for Each campaign. You need to give the images Minimum 1k impression to see if you get any clicks. If you get 1 clicks then let it run for another 1k impression.

i personally let $20 finish to see the result because in many cases is had images getting no clicks for 2k impression but later they end up having best CTR out of all because when people see the same images over and over, they start reacting and start clicks.

As i said it's very important to do as many testing as possible to see what works out for you.

Thanks

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BrendonTracey

12 years ago

Sorry I meant I was running 1 campaign, 6 ads with 6 images. So yeah, 1 image per demo. I'm just following a wso I bought, maybe I'm interpreting in wrong lol.

sorry if my posts don't make sense, I'm writing it on my smart phone so it's a bit hard to format. :-)

Thanks

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aminur

12 years ago

I would never try 1 image for any demo. That's just plain and stupid. You need several images to test. Facebook ads 80% about the image. If you don't test the main aspect then how you meant to pull traffic and get cheap clicks.

Thanks

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Brian Lett

12 years ago

@aminur

You hit the nail right on the head.

Be easy on poor BrendonTracey. You live and learn. Not stupidity, just a rookie mistake. That is why the question was asked

Thanks
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aminur

12 years ago

Originally Posted by Brian Lett

@aminur

You hit the nail right on the head.

Be easy on poor BrendonTracey. You live and learn. Not stupidity, just a rookie mistake. That is why the question was asked

Lol, Hey i didn't call Brendon stupid or ant thing, i said testing 1 image per demo is stupid LOl, i don't why any 1 would recommend that on facebbok Advertising, especially on a paid wso

Thanks

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nicnac03

12 years ago

Yeah, as mentioned previously, you should've used those 6 images on just 1 demographics first. Also, test small. If you're not getting a good CTR after about 10,000 impressions for an ad, pause it and make another ad.

Be careful promoting email submits. Facebook is starting to really hate them and will ban you... even if they approved it in the beginning. Ask me how I know

Thanks
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aminur

12 years ago

Originally Posted by nicnac03

Yeah, as mentioned previously, you should've used those 6 images on just 1 demographics first. Also, test small. If you're not getting a good CTR after about 10,000 impressions for an ad, pause it and make another ad.

Be careful promoting email submits. Facebook is starting to really hate them and will ban you... even if they approved it in the beginning. Ask me how I know

Yup email submit is big no from me. i lost 1 account few months back because of promoting email submit offers

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Brian Lett

12 years ago

@nicnac03 and aminur

Thanks for the warning about FB and email offers

Thanks

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HairyPoppins

12 years ago

Use more images. I'd say 2 ad copies with 5 images.

Also make sure the offer you're promoting fits with the demographic that you're planning on marketing too. It's important to market towards the demographic. The ads should be tailor made for them.

Don't forget to Test, Test, & Test. With these campaigns testing is the key. It's the only way you'll learn what's working vs what isn't.

If you don't have a lot of money try non US traffic. It's cheaper. Just make sure that your offer allows foreign traffic.

Pay attention to other's ads on Facebook. If you see one reoccurring study it. If it's been on there a while it's working. Figure out why.

Thanks

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BrendonTracey

12 years ago

I'm testing my new campaign and for 1 demo, I've got about 7 out of 8 images with CTR higher than 0.3%. Am I reading into this wrong, or have I just been really lucky?

Thanks
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ChrisBa

12 years ago

Originally Posted by BrendonTracey

I'm testing my new campaign and for 1 demo, I've got about 7 out of 8 images with CTR higher than 0.3%. Am I reading into this wrong, or have I just been really lucky?

that does sound good! how long have your ads been running for? also have you tried different ad texts too?

Thanks

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BrendonTracey

12 years ago

Just had another look, for demo 18-24, 6 ads 0.2%+, 1 ad is 0.3%+ and 1 is under 0.1% CTR. I've also got the problem with other demos where 1 ad is doing fine, but the other 7 have under 200 impressions. Should I just delete the ones that arnt moving?

Thanks

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JohnMoney

12 years ago

It's good your taking action but you gotta do alot split test.

Like me i made a fanpage with 70 dollars and got lots fans. And with those fans I was able to generate $300 from $70 i wasted advertising.

For me facebook It's a piece of cake.

Thanks

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BrendonTracey

12 years ago

When you say split test, do you mean show the same ad too different demos? That's what I've been doing, but getting mixed results, because facebook does't seem to want to give any impressions to some of the other adds.

Thanks

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HerrRupert

12 years ago

2 questions since i am new at this:

Why are you routing it via a dot tk domain if you are direct linking?
Do 1.30 dollar offers work on fb or are the cpc too high?

Thanks

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BrendonTracey

12 years ago

In my new campaign i'm use a .com domain that I bought , only because Facebook doesn't like affiliate links.

Im yet to find out if my $1.45 offer works. I think you just need to get the CPC down as low as posible, like something under $0.15. Someone correct me if i'm wrong

Thanks
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HerrRupert

12 years ago

Originally Posted by BrendonTracey

In my new campaign i'm use a .com domain that I bought , only because Facebook doesn't like affiliate links.

Im yet to find out if my $1.45 offer works. I think you just need to get the CPC down as low as posible, like something under $0.15. Someone correct me if i'm wrong

i read a lengthy post here where a guy states u shouldve short leads in the 3.5-5 dollar range because of the cpcs
pls tell us how your campaign goes

Thanks
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BrendonTracey

12 years ago

Originally Posted by HerrRupert

i read a lengthy post here where a guy states u shouldve short leads in the 3.5-5 dollar range because of the cpcs
pls tell us how your campaign goes

I must of missed that, I will try that for my next campaign. At the moment I'm getting clicks between 0.05 to 0.10, my Roi is rising finally. I think It will be positive by the end of the day.

Thanks
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HerrRupert

12 years ago

Originally Posted by BrendonTracey

I must of missed that, I will try that for my next campaign. At the moment I'm getting clicks between 0.05 to 0.10, my Roi is rising finally. I think It will be positive by the end of the day.

are you testing via cpc or cpms?

Thanks

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HerrRupert

12 years ago

Originally Posted by BrendonTracey

In my new campaign i'm use a .com domain that I bought , only because Facebook doesn't like affiliate links.

Im yet to find out if my $1.45 offer works. I think you just need to get the CPC down as low as posible, like something under $0.15. Someone correct me if i'm wrong

are you testing with cpm or cpc on fb?