Adwords PPC taking it to the next level...

by jinn
25 replies
Hello guys,

After alot of inspring reading here at the forum I decided to try out google adwords. So I launched a campaign 2 days ago:

The campaign stratgey:

- Found relevant offer for my website from maxbounty and peerfly .
- keyword research, identified approx 60 different keywords.
- made the ad and submitted it.


Day 1:
14 clicks - cost 1.61$
2 leads - payout 3.40$
profit - 1.8$

Out of the approx 60 keywords I have on my ad, only 5 where clicked on. I dont know which one of these converted best, maybe someone can help me how to track that?

Day 2:
33 clicks - cost 4.97$
5 leads - payout 8.40$
profit - 3.43$

Same here no new keywords where clicked on, instead the same 5 keywords mad the conversion.

So how do I take this to the next level? Shall I eliminate all the other remaining keywords? Is there anyway to increase my profit by lowering the costs? and so on...

Appreciate your comments

BR

Jinn
#adwords #level #ppc #taking
  • Profile picture of the author victormartin
    First of all congrats, seems you found a profitable campaign

    What I'd do next to scale this out is to improve the ad quality for these 5 KW. This way you'll get lower CPC

    You can try 2 things:

    -try to rise quality score for your landing page. That's all about content and semantics. Make sure the keyword gets an important place on semantic hierarchy. Even try to make one targeted landing page for each kw

    -Rise CTR. That's about the ad itself. Try to make more people click on your ad. Usually what I do is to copy what big players are doing, as simple as this

    My 2 cents
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    • Profile picture of the author jinn
      Originally Posted by hotelmatchpoint View Post

      First of all congrats, seems you found a profitable campaign

      What I'd do next to scale this out is to improve the ad quality for these 5 KW. This way you'll get lower CPC

      You can try 2 things:

      -try to rise quality score for your landing page. That's all about content and semantics. Make sure the keyword gets an important place on semantic hierarchy. Even try to make one targeted landing page for each kw

      -Rise CTR. That's about the ad itself. Try to make more people click on your ad. Usually what I do is to copy what big players are doing, as simple as this

      My 2 cents
      Thanks alot for your input,

      I see where your coming, As for now I'am having one landing page containing 3 different offers. Maybe ill make 3 different landing pages for each offers targeting different keywords. what do you think? And how/what DO the big players do? :p

      BR

      Jinn
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      • Profile picture of the author victormartin
        Definetly much better to create a separate lánding for each KW in order to rise the quality (and lower cpc)

        As for the big players I meant to look into their ads. What titles/body use, wether they use inline keywords or not, etc

        Try creating 3 or 4 different ads for each keyword and leave them running for 2-3 days. Then keep the one with higher ctr and repeat again and again till you can't rise the ctr anymore


        Keep testing, you're close
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  • Profile picture of the author williamrs
    You can use Prosper202 to track the campaign and find out where the conversions are coming from. Once you do it, try to scale by increasing your daily budget and also by adding new keywords. The ROI is very good for a new campaign, so maybe it will make you good $$$.

    W
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    • Profile picture of the author jinn
      Originally Posted by williamrs View Post

      You can use Prosper202 to track the campaign and find out where the conversions are coming from. Once you do it, try to scale by increasing your daily budget and also by adding new keywords. The ROI is very good for a new campaign, so maybe it will make you good $$$.

      W
      Hello williamrs and thanks for your input,

      I will defenetly try prosper202. As one of the big players here on the forum, I could use some more advice from you! :p

      Br

      Jinn
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  • Profile picture of the author Mahmoud Selman
    Good start jinn, keep testing more keywords and lower your PPC cost.
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  • Profile picture of the author PPC-Coach
    Are these clicks going to your landing page or are they direct linking?
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    • Profile picture of the author jinn
      Originally Posted by PPC-Coach View Post

      Are these clicks going to your landing page or are they direct linking?
      They are going direct to my landing page. I thought that cause I am currently in a process of making a opt-in box to capture their emails.


      BR

      Jinn
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  • Profile picture of the author jinn
    Update:

    Now I'am on my 5th day and so far the stats are as follow:

    187 clicks - cost 31.49$
    40 leads - payout 65.60$
    profit - 34.11$

    I'am having a CTR of approx 1.07%, with an average CPC of 0.17$ and my average ad position is 6.3. I guess there are alot to improve here, I will make the suggested adjustement from you guys and hoping to see an improvement, Ill be back :p

    BR

    Jinn
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  • Profile picture of the author robrave
    Cool!

    Congrats on making your first profitable campaign.

    I will also try PPC someday but for now, I'm more focus on SEO.
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  • Profile picture of the author silverace
    congratulations on the profit! did you figure out prosper202 yet?
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    • Profile picture of the author condorx
      Do you use google content network?
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  • Profile picture of the author mtmjohn
    Add more keywords, and make sure you use prosper202/bevomedia to track your campaigns, delete the keywords that don't convert. Rinse and repeat!
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  • Profile picture of the author vendor
    Here is the most important piece of advise you can get.
    Never use ADWORDS as your primary source of income.
    Especially for lead hunting. they will shut you down eventually
    either in the begining or later on .
    Try to create as many sources as you can aside from google paid traffic sources.
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  • Profile picture of the author MarathonMan
    Jinn - way to ramp it up frm your first few days! You found a profitable combination, now turn the crank and raise your daily spend limits. Add more keywords if you need more traffic.

    What kind of conversion rate are you getting from your landing page, and from the offer itself?
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    • Profile picture of the author jinn
      Originally Posted by MarathonMan View Post

      Jinn - way to ramp it up frm your first few days! You found a profitable combination, now turn the crank and raise your daily spend limits. Add more keywords if you need more traffic.

      What kind of conversion rate are you getting from your landing page, and from the offer itself?
      Hi,

      I'am promoting 2 offers on the same landing page, the best one is getting 24% CR the other one is getting 10% CR.

      BR

      Jinn
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  • Profile picture of the author jinn
    Thanks alot for your input guys,

    I'am implementing everything and will keep you updated

    BR

    Jinn
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  • Profile picture of the author Mattie1
    What's wrong with it?
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  • Profile picture of the author Aniket
    You can also put opt in box on top or bottom to catch their emails. Build List for long time business.
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    • Profile picture of the author jinn
      Originally Posted by Aniket View Post

      You can also put opt in box on top or bottom to catch their emails. Build List for long time business.
      Ye, I'am currently implementing my own system. Thanks

      BR

      Jinn
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  • Profile picture of the author IceT
    Hi there,

    Great to hear that it worked for you on your first try congrats!
    I would suggest using a voucher to get extra $100 added to your adwords balance.
    Btw what kind of niche are you targetting? What are you promoting? Your own products or affiliate products? Maybe I can help you!
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