CPV to PPC?

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I have a profitable campaign running on a CPV network. The targets are URLs.

Is scaling this campaign on a PPC platform (for example, Facebook) a reasonable idea?

If so, how should my strategy differ - if at all?

I'm thinking I can analyze the websites and get my keywords that way. And I should, of course, make sure my ad is congruent with my lander.

Any thoughts?

Thanks.

VL
#ad networks (cpm/cpl, display) #cpv #facebook #ppc
  • It's more of a stretch going from PPV -> Facebook than PPV --> PPC. When going from PPV --> PPC keep this in mind:

    - Your landing page needs to be different to satisfy quality score

    - Take the URL's you're bidding on with PPV and see how you can turn those into keywords. You can plug the URL into the AdWords keyword tool and see what keywords it would recommend.
    • [ 1 ] Thanks
    • [1] reply
    • Why is Facebook more of a stretch?

      Thanks.

      VL
      • [1] reply
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    CPV to PPC?

    I have a profitable campaign running on a CPV network. The targets are URLs. Is scaling this campaign on a PPC platform (for example, Facebook) a reasonable idea?