I'm brand spanking new here and I see a million threads of great value waiting to be read. However, I figured I would post some general aspects of my situation and see if any of the experienced voices here have some quality advice for me.
I recently built my own product, a downloadable business planning guide, and have created a site with a couple of landing pages. I have started with Google Adwords. I am having little success there so far (sold 1 ). The keyword prices are high, $.75 - $3.00 as there are a lot of competitors for these words. I am keeping my CPC around $.75 however and achieving a decent CTR on certain ads/keywords.
On Landing Page 1, I ran a campaign that did about 450 clicks with 1 conversion. On Landing Page 2 I have 32 clicks with 0 conversions. I will be driving that to around 200 clicks over the next day and a half and then making some decisions.
In any event I do have 3 generic questions:
1.) How many clicks/impressions do you require before you consider a sample size statistically relevant?
2.) At what point (cost/clicks) do you decide that it is not a landing page/pricing issue with a certain product but simply the fact that you are not selling something that people want?
3.) I have signed up with Peerfly to begin trying some CPA with different products - is Peerfly a good network? If not, who do you recommend?
Any and all help is appreciated, super new so just looking to learn from some vets.
Thanks in advance.