How Offer Rotation Works?

by 2 replies
3
Hi, I've been browsing Google about CPA Marketing and read some blogs and it says offer rotation is great when it comes to split-testing to determine which offer coverts the best.

My question is how will I rotate offers? As of now I'm testing 1 offer with 2 different landing pages. My traffic source is FB Adverts and I've been also split-testing my ads.

How will I apply offer rotation? Or how will I do offer rotation? Does it meaning changing the links on my landing page with different offer on the same niche?

EDIT: If I have to rotate offers, do I need to change landing page too?

Thanks,
Simon
#ad networks (cpm/cpl, display) #offer #rotation #works
  • You split test offers the same way you split test everything else, with software like Google Website Optimizer, Prosper202, or simple PHP code and subids.

    You don't have to. If you are split testing the same offer across different networks, you could write your redirect link like this....

    Code:
    <?php
 = rand(0,1);
if(  == 0{
header("Location: http://offer1.com");
} else {
header("Location: http://offer2.com");
}
?>
    the green num should be $num ... but for some reason the $ dollar sign doesn't work in code view
    • [ 3 ] Thanks
  • Thanks mate. Gonna try it now.
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    How Offer Rotation Works?

    Hi, I've been browsing Google about CPA Marketing and read some blogs and it says offer rotation is great when it comes to split-testing to determine which offer coverts the best. My question is how will I rotate offers? As of now I'm testing 1 offer with 2 different landing pages. My traffic source is FB Adverts and I've been also split-testing my ads.