by Toby.T
19 replies
Hi Warriors, I am looking for a good CPM network to use for my site, currently getting around 150k+ visitors per day, have two banners pulling over 400 per day. Pageviews is about 2.5 per user. CPM is around $1.2 dollars, is this considered high? What networks would I be best to use?
#cpm #network
  • Profile picture of the author jaggyjay
    Check out ValueClick Media, Burst Media, Blue Lithium and Tribal Fusion. I'm on the first 2 I mention. Very good networks although CPM income nowadays can tend to be a bit anemic.

    You also may want to look into directly selling your ad space. Of course, this would require that you have your own ad server (or a hosted one). If so, look into Open X. Big G has a solution for this as well although I forget the name.

    As far as to whether or not $1.2 CPM is high... well, that depends. It may be just "ok" if you're getting that for a leaderboard that's all the way at the bottom of a page (below the fold). Different formats can fetch more. For example, Interstitals, Pop-Unders, and standard 300 x 250 pay much more - but it all depends.

    If you get into this game, it can be greatly profitable. You just have to find the right "formula" for your site. This basically involves rotating banners through multiple networks, defaulting to Adsense if necessary, knowing which of your pages generate the most income, which ones don't, etc. It's a bit of work - but again, it can be quite profitable especially for a high-traffic site such as yours.

    - Jay
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  • Profile picture of the author Toby.T
    Ah k, right now it is just two banners (leaderboards) near the centre of two different page (pages with no scroll as well). CTR around 1.7 and 4 percent. Have signed up with ValueClick, will give them a test run.

    Thanks
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  • Profile picture of the author MarimediaLtd
    Hi Toby,

    We recommend you try speaking with a few different networks and see what they can offer you.

    If we are not talking about branding, the easiest way to get network to see your CPM price is worth the investment is to start a small test with them in Rev-Share, that way the network you will work with will get the chance to see that you mean business.

    Good luck!
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  • Profile picture of the author mtmjohn
    Originally Posted by Toby.T View Post

    Hi Warriors, I am looking for a good CPM network to use for my site, currently getting around 150k+ visitors per day, have two banners pulling over 400 per day. Pageviews is about 2.5 per user. CPM is around $1.2 dollars, is this considered high? What networks would I be best to use?
    Try Casale Media, Tribal Fusion, ValueClick Media or CPX Interactive. $1.2 CPM is pretty low imo. BTW, where does most of your site traffic come from?
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    • Profile picture of the author Majin
      Originally Posted by mtmjohn View Post

      Try Casale Media, Tribal Fusion, ValueClick Media or CPX Interactive. $1.2 CPM is pretty low imo. BTW, where does most of your site traffic come from?
      Thanks i was looking for some too
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    • Profile picture of the author Toby.T
      Originally Posted by mtmjohn View Post

      Try Casale Media, Tribal Fusion, ValueClick Media or CPX Interactive. $1.2 CPM is pretty low imo. BTW, where does most of your site traffic come from?
      Most traffic is US, Italy, Japan, right now.

      Around 400k impressions per day, increasing.
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  • Profile picture of the author Computers
    I think you should try Tribal Fusion. Tribal Fusion is best
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    • Profile picture of the author arjunpuri
      Originally Posted by Computers View Post

      I think you should try Tribal Fusion. Tribal Fusion is best
      please explain why? otherwise anyone can just say, oh, google adsense is the best....
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  • Profile picture of the author Toby.T
    Just trying to get accepted now into a few, see what happens. fingers crossed!
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  • Profile picture of the author Toby.T
    Got rejected from most, oddly, no reason, will search elsewhere. Might even just sell banner space. I think because the site is only 4 weeks old, so not much data available anywhere. eg. alexa.

    Visits
    2,586,279 this month so far.

    Pages/Visit
    2.85

    Page views over 7 million. Will get to 10 million for the month.
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  • Profile picture of the author georgedinmore
    I'm intrigued as to how your getting so much traffic so quickly.
    Signature

    *edit

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  • Profile picture of the author Adam Johnson
    tribalfusion,valueclick media....
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  • Profile picture of the author mothert26
    yeah.. what kind of site is it?
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  • Profile picture of the author Jac0b
    WOW it is awesome !!!! i will try do this too!!! how do you monitise your traffic?? CPA? CPM?
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  • Profile picture of the author KeepItSimpleSilly
    That is insane amount of traffic for 4 weeks! Congrats! I would try tribal fusion, casale media, burst media, valueclick media. Tribal fusion is the holy grail for cpm ads, they pay quite well but have really high requirements. The rest are good alternatives that pay a good mount and their requirements are easier to reach. Good luck!
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    • Profile picture of the author KentLijitRiggs
      Toby,

      Sounds like you're doing a great job and $1.00+ is solid in the unsold inventory realm.

      It sounds like you've got some solid recommendations so far but i'd love to get in touch about being part of your chain and the partners you're testing.

      Are you using an adserver yet to start to dial in your geos and frequency caps across multiple providers?
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