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How to prevent affiliate enquiry fraud?

by LauraJ
6 replies
Hello

I'm currently looking into putting together an affiliate program that would drive traffic to a site of mine that sells a service rather than a product.

I'm thinking about how to reward my affiliates, I think this would be a simpler task if the site sold a product because it is easier to measure cost per sale. Currently, the goal/conversion metric is an enquiry form but I am worried about bogus/fake enquiries coming through and not being able to see which affiliate has sent these fake enquiries.

Can anyone recommend affiliate software that will effectively track my enquiries or is there a better way to set up a cost per lead affiliate program for my site?

Any help would be really appreciated.

Thanks
#affiliate #enquiry #fraud #prevent
  • Profile picture of the author PPC-Coach
    If you're going to do cost per lead, you need a database to collect all information and then scrub against for duplicates. You will run into a lot of issues with affiliates trying to scam you as well.

    It might be best to list your offer on a cpa network and have them handle the fraud for you.

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    • Profile picture of the author ChrisBa
      Originally Posted by PPC-Coach View Post

      If you're going to do cost per lead, you need a database to collect all information and then scrub against for duplicates. You will run into a lot of issues with affiliates trying to scam you as well.

      It might be best to list your offer on a cpa network and have them handle the fraud for you.
      I would go this route too, a relationship and a network (or networks) could be mutual beneficial.
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  • Profile picture of the author mtmjohn
    Originally Posted by LauraJ View Post

    Hello

    I'm currently looking into putting together an affiliate program that would drive traffic to a site of mine that sells a service rather than a product.

    I'm thinking about how to reward my affiliates, I think this would be a simpler task if the site sold a product because it is easier to measure cost per sale. Currently, the goal/conversion metric is an enquiry form but I am worried about bogus/fake enquiries coming through and not being able to see which affiliate has sent these fake enquiries.

    Can anyone recommend affiliate software that will effectively track my enquiries or is there a better way to set up a cost per lead affiliate program for my site?

    Any help would be really appreciated.

    Thanks
    You can use a third party anti-fraud api tool to protect your affiliate program. I personally recommend you try scrubkit.com
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  • Profile picture of the author ConduciveStrategies
    Originally Posted by LauraJ View Post

    Hello

    I'm currently looking into putting together an affiliate program that would drive traffic to a site of mine that sells a service rather than a product.

    Can anyone recommend affiliate software that will effectively track my enquiries or is there a better way to set up a cost per lead affiliate program for my site?

    Any help would be really appreciated.

    Thanks
    You will definitely need to scrub any "leads" that you generate however I developed my first inhouse affiliate program 5 years ago. It was a cost per sale deal with 1% chargebacks. At these days in time, I would maybe just invest in some simple tracking like HasOffers if you want to maintain tracking yourself, your affiliates links, etc. Many advertisers who do not run a network themselves, often will have 5-10 offers they own while using this system to track. If you were to do it a different way, then I would suggest as whats been listed above already, go ahead and send that offer to an affiliate network for promotion. Hell, if the offer looks appealing, we wouldn't even mind taking a look at it for you.
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    Conducive Media CPA Network | Est. 2010
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    www.conducivecpa.com
    info (at) conducivecpa.com
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