I wanted to create this thread as a log of the campaign just as a way of monitoring my progress and having discussions about optimizing it ect.
So far I have spent 6.11 for a return of 3.60. I had 10 keywords, 7 of them were not getting impressions. Three of them started to get a decent amount of impressions, with one keyword getting a majority of my clicks. It also has made all three conversions for me.
I probably have been bidding too much, I decided to try bid for the 1st spot to test the keywords faster. A few of my keywords are in the 0.25-0.30 and the one that has been doing the best my bid is 0.12.
I use prosper202 to track the keywords. (it's my first proper shot at PPC) I have no real problem with that. It's an awesome tool. Using it i cut down my keywords from 10 to 3. None of the other keywords were getting me impressions and i was the highest bidder for them.
What I'm left with now is my stand out keyword has got 18,000 impressions and 18clicks the day before and 23,000 impressions and 34 clicks yesterday. For a total of three conversions. My CTR has slightly increased. So that is a postitive knowing that I have narrowed down my keywords and what was working for me to improve this campaign.
My Maxbounty account is showing that i got an EPC of 0.06 for this campaign. Does this mean my bidding for the keyword must be below that? Right now I am bidding 0.12 and have paid 6.11 to make 3.60 in conversions. I should be bidding at 0.05 or below now correct? Anything above this is not +ROI.
Please feel free to leave any of your insight/suggestions if you wish, especially the experienced cpa/pcc bros. Thanks