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Public attempt at doing a Broad PoF campaign

by jsmiz
8 replies
Hello warriors and those of you doing PoF ads also. As broad campaigns on PoF have always been a challenge for me, i decided to post over here and see if i can get any feedback this time!

Unlike with niche campaigns(where i get nice success), i find it tricky to get good ctr's on broad stuff.

So here is the campaign i'll try running:

-Canada
-21-30
-Males
-Single
-<50 login count
-Not =iphone/android
-feq. cap= 3 per visit

It's a 110x80, my bid will be around 0.36$ and i'll test 5 ads at a time in the campaign. Of course i'll have an angle for my ads.

I'll update a bit later when i'll have some data!
#attempt #broad #campaign #pof #public
  • Profile picture of the author HairyPoppins
    Good stuff. I look forward to the outcome.
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  • Profile picture of the author mtmjohn
    Good luck, I'll be following your progress.
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  • Profile picture of the author Haris Tahic
    Good luck. I'll stay tuned..
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    Great investment opportunity! Click HERE! <-- Permanent traffic!
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  • Profile picture of the author imback
    Good Luck!!! Keep us updated as you progress! Anything broad is hard, but if targeted and tested can be very lucrative.

    Test images!


    CHAD
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  • Profile picture of the author jsmiz
    First update: Ran the campaign for a 10$ test, which allowed me to test out around 15-20 ads/pics. I've cut those who didnt received any click after their first 1500 impressions. Overall got only 12 clicks total. and 1 lucky conversion.

    So this is a pretty horrible start...Ctr's started good(0.3%ish for those who did got clicked) then went downhill from there...

    Impression delivery was sure not a problem, so this probably means i'm bidding enough.

    Any thoughts?
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    If you do POF ads, you need solid campaign tracking and managing. Contact me for more info!

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  • Profile picture of the author TomFang
    Are you direct linking or using a landing page? For broad campaigns, you really have to SELL. Which means your ad copy is important, but more important is your landing page. That part of the game takes a long time to hone. You need to split test direct linking and a landing page and learn from your mistakes. If you're getting decent CTR's, then your conversion rate is the issue. Focus on that.

    -Tom
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    Please stop making self-promotional posts. It wastes your time post them and ours deleting them
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    • Profile picture of the author jsmiz
      Originally Posted by TomFang View Post

      Are you direct linking or using a landing page? For broad campaigns, you really have to SELL. Which means your ad copy is important, but more important is your landing page. That part of the game takes a long time to hone. You need to split test direct linking and a landing page and learn from your mistakes. If you're getting decent CTR's, then your conversion rate is the issue. Focus on that.

      -Tom
      Right. My ctr's were the issue this far, so working on it first would need to be done...then once the ctr's are good, i'd look at cvr.

      But i've decided to pause that campaign test for now, gotta focus on my existing campaigns which lately require alot more maintenance than i'd like them to!
      Signature

      If you do POF ads, you need solid campaign tracking and managing. Contact me for more info!

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  • Profile picture of the author ben565
    Originally Posted by jsmiz View Post

    Hello warriors and those of you doing PoF ads also. As broad campaigns on PoF have always been a challenge for me, i decided to post over here and see if i can get any feedback this time!

    Unlike with niche campaigns(where i get nice success), i find it tricky to get good ctr's on broad stuff.

    So here is the campaign i'll try running:

    -Canada
    -21-30
    -Males
    -Single
    -<50 login count
    -Not =iphone/android
    -feq. cap= 3 per visit

    It's a 110x80, my bid will be around 0.36$ and i'll test 5 ads at a time in the campaign. Of course i'll have an angle for my ads.

    I'll update a bit later when i'll have some data!
    <50 login count is oretty competitive i would start with .62 bid,the quality will be better and you can see which ads are working quicker
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