CPA Success - The Pub/Affiliate Manager Relationship

20 replies
I'm new to the space, and I'm on the AM side, but am curious about the thoughts of all on how the relationship between affiliate managers and publishers is key to mutual success?

I know in the months I've been working in this field, I've seen that a good relationship between both parties really contributes to making some money. I come from a field where customer service is key (international fundraising), so I treat my pubs like they are my clients, which according to many isn't the status quo for the industry.
#cpa #manager #pub or affiliate #relationship #success
  • Profile picture of the author BozakAxel
    also - developing this thread as I continue to learn... haha

    i'm finding the first few weeks after an affiliate joins to be crucial to the development of a solid relationship. open and consistent communication. making sure we complete a needs analysis, so we both are on the same page with the pub's needs. and getting live on a campaign quickly.

    interested to hear anyone else's thoughts on this to help my personal growth process as an AM. Thanks!
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  • Profile picture of the author ChrisBa
    A good relationship between an affiliate manager and publisher can be a great way to increase the success for both parties. But also keep in mind, maintaining a good relationship can take a certain amount of honesty, trust ad time.
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    • Profile picture of the author BozakAxel
      Originally Posted by ChrisBa View Post

      A good relationship between an affiliate manager and publisher can be a great way to increase the success for both parties. But also keep in mind, maintaining a good relationship can take a certain amount of honesty, trust ad time.
      great input! its so true.
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  • Profile picture of the author Matthew NY
    The networks I end up running the most traffic with are the ones with the affiliate managers that I get along most with. I find that any of the AM's that I can talk to than more than just business are the ones that I begin to trust, in turn making me want to run my traffic to their offers.

    It also says a lot about the network. They're willing to help you out, and are working with you, and not just trying to siphon your conversions.

    AM/Pub relationships are top priority when you're in the CPA industry.
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    • Profile picture of the author MTVida
      Originally Posted by Matthew NY View Post

      The networks I end up running the most traffic with are the ones with the affiliate managers that I get along most with. I find that any of the AM's that I can talk to than more than just business are the ones that I begin to trust, in turn making me want to run my traffic to their offers.

      It also says a lot about the network. They're willing to help you out, and are working with you, and not just trying to siphon your conversions.

      AM/Pub relationships are top priority when you're in the CPA industry.
      I second that.

      Interestingly, I've found through rotating offers that I get the best conversion rates from the networks where the AMs are spending time to help me make my campaigns successful.

      Does that mean that they just like me more at those networks? Well,maybe...

      But I honestly think there's more to it than that.

      The way I see it, certain networks have a business model where they strive to produce successful affiliates. The affiliates in turn are running solid campaigns and generating quality leads. This makes the advertisers happy, and much less likely to scrub the leads. It's a model that really turns out well for everyone involved.

      As for talking about things other than business, you find out that they can be some pretty cool people too.
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      • Profile picture of the author kalens99
        Most of my IM experience has been outside AM. What little I've done with AM has not involved a relationship with the affiliate manager. I imagine it can be invaluable, but it is definitely an investment. Depending on who they are you will decide whether or not it is worth your time. Personally, I feel most of the developers I've met haven't been worth investing time with. I would definitely make exceptions though and am trying to work hard with affiliates for my own products I am trying to promote. I figure they will be more of a go-getter if they know me personally, trust my product works and believe it is worth their time and energy.
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  • Profile picture of the author CPAleadJeremy
    Developing a strong business relationship with your Publishers is key. A lot of positive things can come out of it, and I believe it should be a requirement for any network reaching for success.
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  • Profile picture of the author IamTJM
    A good relationship with your AM can be very beneficial to your success. Asking questions is always a good thing, and your AM will be happy to help you find good offers or assist you with any concerns. It's also good to keep a good relationship just in case you run into a snag in one of your campaigns. A good AM will help get you through any problems you may have with the CPA network, and having a good relationship with them is a definite positive.
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  • Profile picture of the author mtmjohn
    Having a good relationship with your affiliate manager can definitely help.

    BozakAxel, this post could helps for being a good affiliate manager: Being A Good Affiliate Manager | Make Money Online with Uber

    All the best
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  • Profile picture of the author SirTestAlot
    Lol i would so kick ass as an affiliate manager...
    It would be so easy...I would spend 1 work day doing nothing but compiling a list of all of the top quality free/cheap resources that would get the affiliate up and running super fast.
    Maybe even write my own small ebook with a plan with everything they would need to know.

    Yet none of the networks other than Luke at peerfly (who I've learned a lot from by viewing his site http://www.lukepeerfly.com) have done anything other than "how can I help you?" ...........You could help me by teaching me how to make money, that's how you can help me!
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    • Profile picture of the author LukePeerFly
      Originally Posted by SirTestAlot View Post

      Lol i would so kick ass as an affiliate manager...
      It would be so easy...I would spend 1 work day doing nothing but compiling a list of all of the top quality free/cheap resources that would get the affiliate up and running super fast.
      Maybe even write my own small ebook with a plan with everything they would need to know.

      Yet none of the networks other than Luke at peerfly (who I've learned a lot from by viewing his site PeerFly Affiliate Manager) have done anything other than "how can I help you?" ...........You could help me by teaching me how to make money, that's how you can help me!
      Thanks! I've written an article on what I think it takes to become an awesome affiliate manager and it's based off of 3 concepts Ruck from IMGrind posted about:
      • Engagement
      • Education
      • Ability to Evolve
      I have a lot of other networks trying to get the traffic my publishers are pushing, but by being engaged and open with my publishers I am able to build their trust and get them to run with us.

      Staying educated so you can really help your publishers and know what is going on when they ask you a question is critical. I've been doing affiliate management for about 7 years and there's been plenty of times I've bee called out for not knowing the right answer and that loses business.

      Being able to evolve goes with education, but as you guys all know the industry is constantly changing. To be success as an AM you need to really love it because you have to put in a lot of time (just like an affiliate) to keeping up with the latest changes and trends.

      I try to be honest and keep my publishers interests as my number one priority at all times. In the long run (not always the short run) this is the best thing for our network.
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  • Profile picture of the author StoneWilson
    For newbies, good AM is comparily hard to find, but if you can find one, congrats, he will make your work easier. And get in touch with him time to time, you need updates and believe me, AM always know his offer better than us.
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  • Profile picture of the author adpulse
    Literally just posted about this very topic on another forum! So thought I would post here too and lose my Warror Post Virginity

    I think many overlook the importance of an AM, not only is that person there to manage affiliates, keep them up to date etc, but they are also the "face" of the network.

    An AM is generally the only point of contact that your client base has to your network, everyone else behind the scenes doesnt really have any dialogue, thus if you have a rogue AM, then you network is going to suffer.

    For us, there is always someone online 90% of the time, even weekends. At worst maybe a few hours where no contact is possible, and then I try to be online if no one else can.

    In terms of how we deal with our affiliates, I like us to say "Hi" to everyone every few days just for a chat about the weather or anything. It doesn't matter to us if you earn $10k a day or $10, everyone gets treated the same, after all, those $10k a day guys started somewhere.

    We tend to help a lot of affiliates with any techie issues they have too, I mean, if you can, why not?
    A lot of people who do CPA etc are not technical, and theres nothing wrong with that! If all it takes is 10 minutes for a developer to cut a little PHP code for them, or for someone to help them get a landing page etc set up, its hardly gunna bring a network down and you as an AM have just strengthened that relationship a lot for what is essentially litte effort.
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  • Profile picture of the author BozakAxel
    some great insight and guidance offered on this thread from some of the best AM's in the biz
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  • Profile picture of the author RussCashU
    Great Post and for sure great responses. I would have to agree with all of you.

    I have been in the business for awhile and first hand all the publishers I do deal with you have to have that trust and friendship. You also have to be well educated, know this business, work hard and of course know your own offers! I mean for being in this business for even 10 years or longer you still learn every single day.

    This isn't a 9 to 5 industry and lots of people still take it that way. I'm always on AIM and Skype 24-7 and can be reached for asking questions or just chatting about whatever! You have to have that great friendship with your pubs. I mean some of my Aff became my close friends, its the way this business should be in the long run.
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  • Profile picture of the author RySpencer
    The relationship is surely that of a client/sales rep relationship.

    You need to treat the publishers like gold. A few times I have been treated poorly by AM so I just quit the network all together. Not my loss, it's theirs. Most offers can be found on other networks.
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  • Profile picture of the author jsmiz
    I've changed AM many times cause i didn't felt i was helped as i thought i would be at first. But also because most were very "basic", and wouldn't make it feel as they're was a good relationship there...

    I feel like so far, AM's gave themselves a good and helpful image to the public...but once you actually work with them, they're not what you were expecting...deceiving!

    Hope the new one will change that! lol
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  • Profile picture of the author serekesh
    CPA success depends on good relationship between Publicity Manager and other managers,.which prompts for business development.
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  • Profile picture of the author williamrs
    I think there are 2 important things.

    First, the affiliates need to understand that affiliate managers are not coaches or mentors, they are not supposed to teach them how to do their work, all they have to do is recommend offers based on data and trends that only they know being on the other side.

    Second, affiliate managers need to have good knowledge about how affiliates work. I've seen many affiliates who have no idea on how things work for the affiliates and, therefore, suggest bad offers, give useless numbers, etc...

    Affiliate managers are good when they support the affiliates, and it's only possible if affiliates understand that they are there for this purpose, and not to tell you how to be an affiliate.


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