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How a good PPC landing page should be?

by Burgess
10 replies
Dear Warriors!

Couple of months ago I built some landing pages with CPA offers and used google AdWords to get traffic. I made some money, but could not continue further due to the "Quality score" issue. Tired with facebook and they rejected most of my ads and the allowed ones also canceled after some time due to similar reasons.

Could you advice on how the PPC landing pages should be so that the ads will be easily approved by google & facebook and will not be affected much by the quality score issues.

Thank You
Burgess
#good #landing #page #ppc
  • Profile picture of the author aminur
    Easily Approved by GOogLe, That will be dream . You are trying to promote offers and it's a big NO from Google. Again a lander depends on your niche and offer so it's real hard to tell you how you lander should look like.

    Most lander needs to have certain pages such as Terms and condition, Contact page, about me. This makes the lander more personal.
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    • Profile picture of the author Jays80
      If you want a good PPC landing page for adword. Do following


      1) Build real site with unique content.
      2) stop promoting any offer as affiliate, only promote your own product.


      Google does not like lead gen sites. unless you are a corporation promoting you own product/service.

      If you want to save your Adword account. Stop promoting product as an affiliate.

      Thanks,
      Jay
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      • Profile picture of the author rani16
        Firstly make the lending page informative about your ad objective. Use keyword in your ad and copy and use the same on your lending page. Avoid using frames on lending page. Use simple page which gives the visitor all the information after coming to your page.



        submittofreedirectory.com
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  • Profile picture of the author Jit Lim
    Personally I've had Facebook ads that was rejected one day and approved the next even when it complied with the Facebook TOS. Tough one, just got to keep testing.

    Good luck!
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  • Profile picture of the author JamesMcCaferty
    You must make it look like a real site. I'm having one built right now to pass Google's strict standards.

    I'm have 10 articles, all the necessary legal pages (like TOS, disclaimer, contact, about), and then, there is an urban legend about a probation period, where they look over your site with a fine-tooth comb. So don't promote offers from the very beginning. Google doesn't like lead gen sites, so you'll want to NOT be an affiliate for the first week or so.

    Good luck, let us know how it goes!
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  • Profile picture of the author Phantasm
    Has Google made a public statement on their policy on affiliates? I'm hearing so much mixed information on this subject. Some people claim direct linking is working...
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  • Profile picture of the author smartiewriter
    Just write like a human and make the landing page as relevant as possible and interesting to your audience. This will keep Google happy and your visitors which is a sure formula for long-term success. Hope that helps!
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  • Profile picture of the author bushidosurfer
    Burgess,

    I've seen a number of marketers like Frank Kern advocating going to yahoo search or facebook because of googles' quality score esp for beginners. Even Chad of Traffic Blackbook suggests to start with google content network or facebook.

    Recently, I've seen a number of posts on 7search. Do a search and you will find these valuable posts

    If you are still brave to venture into google, one suggestion I would do is just to look at those landers of paid advertisers that appears when you do a search If they show, means they have been approved and you just model them. Key is to provide good valuable content relevant to the user that searched for your keyword/s and not appear spammy.

    You may also want to read Noah's post
    http://www.warriorforum.com/ad-netwo...9-19-11-a.html

    and some tips from him,
    And Remember - GOOGLE WILL SUSPEND YOU ACCOUNT IF YOU PROMOTE LANDING PAGES THAT ARE DIFFICULT TO NAVIGATE AWAY FROM! This is AdWords 101. Most people are getting in trouble because they are using landing pages with popups or exit popups (you know, those 'WAIT - I've got a special deal, click Stay On Page' boxes). These things are against AdWords policy. CPA offers with good landing pages are perfectly legal in AdWords World.

    Qualities Of A Good Landing Page

    When you select a CPA offer to promote in AdWords, look for an offer that uses a landing page with the following qualities:

    - Selectable text - not just text within images
    - Links to rules - a legal issue, Google likes to see rules
    - Contact info - helps to legitimize
    - No popups, easy to navigate away from - this is a huge issue for Google, visitors need to be able to click the 'close' button without being bombarded by popups.
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  • Profile picture of the author JamesMcCaferty
    I was wondering about this too
    ...I'm building my first landing page to use with google adwords PPC.

    It's going to be advertorial, on a full site. Are advertorials (The story of Rocky, about how "I tried this and that and for years I suffered, until I found THIS) okay?
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