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Streamlining campaign setup

by SirTestAlot
2 replies
It seems that I am spending way to much time setting up campaigns. I think there's something that I'm missing or doing wrong. Please review my process and help me make it much faster.

Step 1. (5 minutes) Spend time finding an offer that I have no idea how much longer will be active. For all I know it could be in a list of discontinued offers that I get emailed probably after it's been taken down. So even if I ramp it up, I could be flooding a discontinued offer.
Step 2. (2 hours) Make landing page including:
*downloading a bunch of pictures to rotate on the landing page for testing
*making several headlines to rotate
Step 3. (10 minutes) Get about 1500 related keywords
Step 4. (1 hour) Sort keywords into related adgroups, write down negative keywords, delete unrelated keywords
Step 5. (1 hour) Write ads for adgroups
Step 6. (30 minutes) Set up tracking & make sure everything works

For those of you marketing by PPC, does it take you this long each time? What should I do differently?
#campaign #setup #streamlining
  • Profile picture of the author CourageIncorporated
    Sounds like you have the process down. I wonder if there are ways for you to speed up the LP creation process. Seems like kind of a long time.

    Have you seen BannerSnack? You can create animated banners and LPs for free. Just found it yesterday, but I heard from a reliable source that it works great. Can't wait to test it.
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