Promoting Insurance,Payday,Credit score offers via PPV Traffic Only!

31 replies
Hey Guys,

I am new to CPA marketing with PPV traffic, recently I have switched my offers from zip/email submtis to higher payout offers such as Insurance, Payday loans, and Credit score reports.

Do you think it's best to create a landing page than split test it with the offers page (direct link) first? Also how many targets would you suggest on bidding initially?

I am working with a $25/day budget.

Thoughts, suggestions? Thanks
#credit #insurance #offers #payday #ppv #promoting #score #traffic
  • Profile picture of the author AdeptMarketing
    Originally Posted by syedasim786 View Post

    Hey Guys,

    I am new to CPA marketing with PPV traffic, recently I have switched my offers from zip/email submtis to higher payout offers such as Insurance, Payday loans, and Credit score reports.

    Do you think it's best to create a landing page than split test it with the offers page (direct link) first? Also how many targets would you suggest on bidding initially?

    I am working with a $25/day budget.

    Thoughts, suggestions? Thanks
    It is always good to split test using a lander vs direct linking. This should be a mainstay.
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  • Profile picture of the author JasonGiorgini
    I won't say it's impossible to convert those type of offers, but very difficult. Use a landing page. Also if I may ask, which ppv company are you using. That makes a difference as well.
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    • Profile picture of the author syedasim786
      Originally Posted by JasonGiorgini View Post

      I won't say it's impossible to convert those type of offers, but very difficult. Use a landing page. Also if I may ask, which ppv company are you using. That makes a difference as well.
      I am using LeadImpact
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  • Profile picture of the author Omid
    There is a rule of thumb that says if you are doing high payout offers then you probably need a lander. The visitors need to take more time to do these offers and your job is to pre-sell your offer! This pre-selling thing usually is not done one the main offer page!

    I usually put myself in the visitor shoes! For example, would you pull out your credit card from your wallet and submit the trial offer? What if, someone have told you about the advantages of that trial offer. Do you see the difference?

    I'm not saying you won't be profitable with direct linking but I usually skip that for high payout offers and make at least 3 landers and split test them.

    Spend 2-3 times the payout and decide based on your data. Sometimes you realize if the lander works much earlier than that! If you have like 300 clicks on you ad and zero CTR on your lander and other landers are working great then you know where the problem is!

    I recommend Traffic Black Book by "Chad Hamzeh". You'll learn a lot from that course. Even more than some of those low quality so-called "1-on-1 Coaching Programs". Trust me.

    ~ Omid
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    • Profile picture of the author syedasim786
      Originally Posted by Omid View Post

      There is a rule of thumb that says if you are doing high payout offers then you probably need a lander. The visitors need to take more time to do these offers and your job is to pre-sell your offer! This pre-selling thing usually is not done one the main offer page!

      I usually put myself in the visitor shoes! For example, would you pull out your credit card from your wallet and submit the trial offer? What if, someone have told you about the advantages of that trial offer. Do you see the difference?

      I'm not saying you won't be profitable with direct linking but I usually skip that for high payout offers and make at least 3 landers and split test them.

      Spend 2-3 times the payout and decide based on your data. Sometimes you realize if the lander works much earlier than that! If you have like 300 clicks on you ad and zero CTR on your lander and other landers are working great then you know where the problem is!

      I recommend Traffic Black Book by "Chad Hamzeh". You'll learn a lot from that course. Even more than some of those low quality so-called "1-on-1 Coaching Programs". Trust me.

      ~ Omid
      Hey Omid, thanks yea I got Chad's Traffic Black Book, it's awesome!

      Also your interview on CPA Mastermind was highly motivational!
      Signature

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      • Profile picture of the author Omid
        Originally Posted by syedasim786 View Post

        Hey Omid, thanks yea I got Chad's Traffic Black Book, it's awesome!

        Also your interview on CPA Mastermind was highly motivational!
        Glad to hear that you liked it.

        ~ Omid
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  • Profile picture of the author aminur
    there are only few high paying offer works with direct linking. FREE Lead generation offer mostly. When it comes to selling or Using CC, it will need Pre selling 90% of the time. It's hard to get sales or get some 1 to pull out CC right of the bet.

    You can try direct inking vs Lander VS Building list then selling.

    Try all approach and compare your result. You will Find the winner
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    • Profile picture of the author smokey58
      I agree. You need to pre-sell the offer prior to making a sale. Especially when the offer is more complicated than say, a free gift card. Another reason is that it separates your offer from say 12 other affiliates who are direct linking.
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  • Profile picture of the author Jit Lim
    Definitely use a landing page so you have more control. Make sure you track everything and use a VPS if you can. Regarding targets, personally I target smaller high quality targets than high volume targets to make it easier to track and fine-tune your campaigns.
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  • Profile picture of the author A87
    I always thought pre-selling applied more to products/software/courses people buy than industries like insurance or loans. I have no experience using PPV with these industries other than the Google Display Network which does okay. Conversion rate is lower than search. People either need insurance or a loan or they don't. A pre-sales page wont convince them IMO. You will need to find really targeted sites and hope that works or to do search.
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    Yahoo/Bing and Adwords Certified.

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  • Profile picture of the author syedasim786
    Yea basically I am going to start using a Lander and being split testing. Do you guys have any suggestions as to the type of landers to create with PPV traffic? For High payout offers?
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  • Profile picture of the author ChadOath
    Just a word of advice. Landers don't always increase conversions, especially with pay-per-lead short form offers. PPV is interruption marketing. Sometimes it's best to get the visitor to commit to action in as few steps as possible. The visitor was already looking for something else. They could very well lose interest within 2 clicks and want to return to wherever they were heading.

    So payday loans and insurance offers are tricky, since they are still leads, but they usually require the visitor to input a lot of personal information, including SS# and bank account. Credit report offers are usually closer to sales, since they require the user to whip out the plastic.

    If I were you, I'd call up or IM your affiliate manager, tell them the kind of offers you want to promote on PPV and ask for their advice. Sometimes they will point you to the one that is converting best with that traffic, and they'll let you know if it's getting the best EPC from a lander on not. That could save you a lot of time in testing.

    Godspeed, young padawan.
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    • Profile picture of the author outwest
      Originally Posted by ChadOath View Post

      Just a word of advice. Landers don't always increase conversions, especially with pay-per-lead short form offers. PPV is interruption marketing. Sometimes it's best to get the visitor to commit to action in as few steps as possible. The visitor was already looking for something else. They could very well lose interest within 2 clicks and want to return to wherever they were heading.

      So payday loans and insurance offers are tricky, since they are still leads, but they usually require the visitor to input a lot of personal information, including SS# and bank account. Credit report offers are usually closer to sales, since they require the user to whip out the plastic.

      If I were you, I'd call up or IM your affiliate manager, tell them the kind of offers you want to promote on PPV and ask for their advice. Sometimes they will point you to the one that is converting best with that traffic, and they'll let you know if it's getting the best EPC from a lander on not. That could save you a lot of time in testing.

      Godspeed, young padawan.
      dont think i would ever enter ss online to unknown company

      even to cpa companies i dont have to submit since i live outside USA
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      Tech article writing .Native English Speaker(with Proof)
      specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.

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    • Profile picture of the author syedasim786
      Originally Posted by ChadOath View Post

      Just a word of advice. Landers don't always increase conversions, especially with pay-per-lead short form offers. PPV is interruption marketing. Sometimes it's best to get the visitor to commit to action in as few steps as possible. The visitor was already looking for something else. They could very well lose interest within 2 clicks and want to return to wherever they were heading.

      So payday loans and insurance offers are tricky, since they are still leads, but they usually require the visitor to input a lot of personal information, including SS# and bank account. Credit report offers are usually closer to sales, since they require the user to whip out the plastic.

      If I were you, I'd call up or IM your affiliate manager, tell them the kind of offers you want to promote on PPV and ask for their advice. Sometimes they will point you to the one that is converting best with that traffic, and they'll let you know if it's getting the best EPC from a lander on not. That could save you a lot of time in testing.

      Godspeed, young padawan.

      Hey Chad,

      Thanks for the advice,

      I did reach out to my AM's and asked for high converting offers or hot offers performing well with contextual traffic, and they gave me a list of credit report offers and payday loan offers. However I never thought to ask them if the offer is converting on a lander vs direct linking.

      Thanks for the advice,
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      • Profile picture of the author ChadOath
        Originally Posted by syedasim786 View Post

        Hey Chad,

        Thanks for the advice,

        I did reach out to my AM's and asked for high converting offers or hot offers performing well with contextual traffic, and they gave me a list of credit report offers and payday loan offers. However I never thought to ask them if the offer is converting on a lander vs direct linking.

        Thanks for the advice,

        No problem. Sometimes they're very reluctant to give out specific traffic sources, but they might just give you a broad idea. Sometimes they will point you right in the direction of the same traffic network someone else is killing it on and the methods they are using. If you start killing it on there too, it increases their bottom line. So it's a win-win.
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      • Profile picture of the author chipmunk
        Originally Posted by syedasim786 View Post

        Hey Chad,

        Thanks for the advice,

        I did reach out to my AM's and asked for high converting offers or hot offers performing well with contextual traffic, and they gave me a list of credit report offers and payday loan offers. However I never thought to ask them if the offer is converting on a lander vs direct linking.

        Thanks for the advice,
        Sounds like you are using a general CPA network. If you are going to promote Payday Loan/Cash Advance offers, go direct with one of the major players. You will earn way more and get solid advice from AM's that do this day in and day out!


        -=Chipmunk=-
        Signature

        Matthew “Chipmunk” Sclier
        Affiliate Relations Manager
        Matthew@leadflash.com I AIM/Y/Skype: ChipmunkLF
        100% Owned & Operated US Cash Advance & Installment Loan Sites
        We are direct with over 100 Lenders!

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  • Profile picture of the author outwest
    What % do AM make of the affiliates sales
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    Tech article writing .Native English Speaker(with Proof)
    specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.

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    • Profile picture of the author speedylikesKJ
      Originally Posted by outwest View Post

      What % do AM make of the affiliates sales
      ha ha ha true that's why i always avoid being yes man or a copy cat,do things in your own way

      i learned this lesson long time ago when i was contacted by some AM telling me some insider tips and campaigns which on which affs were making killing and also he told me about a traffic source later on i found that it was my am who was making killing on that in terms of %... since that day am no more yes man lol
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      • Profile picture of the author issaB
        An installment loan is a loan that is repaid over time with a set number of scheduled payments. The term of loan may be as little as a few months and as long as 30 years. A mortgage, for example, is a type of installment loan.

        The term is most strongly associated with traditional consumer loans, originated and serviced locally, and repaid over time by regular payments of principal and interest. These "installment loans" are generally considered to be safe and affordable alternatives to payday and title loans, and to open ended credit such as credit cards.
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  • Profile picture of the author 1Goal
    My 2 pennies on CPV traffic regarding Payday Loans is that sometimes your link is popping up after other advertisers. For you... your working for the commission whether that is short form or long payout but to the advertiser/ lender... someone may have beat you to that "lead" because you weren't first in line.

    If you can figure out a way to get "first in line" with the consumer... the lead quality should go up a bit. Maybe on Payday Loans... focus on just acquiring a list so that way you can go back and market to these people 15-30 days down the road via email with a stand alone offer?

    You also want to make sure that you don't mislead them if you do your own lander. Like.. don't promise them that they can get more than $1000 or that they will get their money within an hour.
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    - Only 1 Goal

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  • Profile picture of the author rising_sun
    Banned
    I can't understand anything,please is there any body to make me understand.
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  • Profile picture of the author mydream111
    Banned
    i think it is essential to create landing page because landing page convert site visitors into sales leads.
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  • Profile picture of the author tristatemedia
    rising sun
    you need a one on one coach....not very expensive....you can join membership site to learn ppc. ppc coach is good. kenster is good.
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  • Profile picture of the author rising_sun
    Banned
    Before today I am new here ,now I have gathered a little experience,by this I suggest you that- use a landing page ,because it bear a official+professional sign ,obviously you should consult with an AM,add with a network,just keep confident on your own talent.
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    • Profile picture of the author dimager2003
      That's a pretty big jump and I hope you can handle it

      Yes you need a lander for high payout offers, although direct linking can be profitable...

      I would suggest to go with some lower payout financial - 5-7$ for a start instead of jumping into 25$+ payout pool, because it's already fool of sharks and you are going to be eaten alive there if you are a newbie Learn how to walk before you ar trying to win a marathon!

      Remember - even a campaign for 7$ offer will require a pretty big budget before it breaks through, and 25$ offer will probably eat more then 2000$ bucks before (and if) it will become a steady, profitable campaign...
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  • Profile picture of the author williamk
    Banned
    There are some really good advices over here. You should try to follow them and use that to get more ROI.
    Also PPV is really random. One moment you earn big and the next you lose it all.
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  • Profile picture of the author pzoliweb
    Congratulations, I haven't got that kind of budget, I think you will get result if you stay with only 1 traffic source!
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  • Profile picture of the author AffMgr2013
    Hi everyone,

    I am an Affiliate Manager for a credit reporting company. We are currently seeking direct relationships for affiliates to run our offer. Let me know if you interested.

    Thank you!
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  • Profile picture of the author ChrisBa
    My 2 cents, with any offer that pays more then $10 you will likely benefit from having a landing page. Most of these offers you really need to work on pre-selling them and direct linking just doesn't cut it.

    Once you have a landing page you also control the traffic better and can add (or remove) other things to make more money (exit pop, email grabs, etc)
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  • Profile picture of the author Greedy
    Do you think it's best to create a landing page than split test it with the offers page (direct link) first?
    Yes.

    Also how many targets would you suggest on bidding initially?
    10-15
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  • Profile picture of the author sree94
    I almost exclusively direct link and virtually all my income these days is from PPV, so it can work
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