I am a business owner working on my online marketing strategy.
When i came across the idea of CPA networks i was very excited because paying a marketer a portion of a sale seems very straight forward and fair to me. very measurable. But I also see a big potential for problems.
My main concern is whether or not affiliates will even want to pick up my campaign and if they (you) do, what would that do to my brand.
I sell lullaby CD's, i make real music for babies using real instruments and position my brand against the cookie cutter, synthesized yuck you usually find on lullaby CD's.
Cd's sell for $14.99 and i think i could pay affiliates $2-$3 per conversion. Would that work ? I've seen warriors talking about credit card offers that will pay $25 for a fully filled form conversion, can i compete with that with my $2 offer for a completed sale conversion?
I have doubts..
Otherwise i would love to get suggestions from those in the trenches about what to do to make my proposition more attractive to affiliates.
What are some basic guide lines warriors look for when considering a campaign (beyond dollar per conversion) ?
All input and replies would be very appreciated!
Thanks a lot!