Should I trust Facebook suggest bid?

14 years ago

You could try going lower but that will likely result in your ads not showing at all.

I'd say set it at a bid you're comfortable with, see if that works then slowly build it up over time until you get a result.

It seems you're targeting very a specific demographic or a very popular niche which puts the CPC up. Not much you can do about it really. Which niche is this in?

Thanks

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kengperapol

14 years ago

I targeted health niche but I put geographic very broad. Just US, female age more than 40.

I have tried to customized but the lowest I've seen is $0.58 per click.

Do you have any suggestions?

Should I bid highest, lowest or between both of them?

Thanks

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Mahmoud Selman

14 years ago

Originally Posted by kengperapol

Hello fellow warriors,

I'm very new to Facebook ads. I was going to promote CPA products through facebook ads because I heard that cost per click is fairly low.

However, when I was creating campaign, the suggest bid is between $0.8 and $1.5. I have a course about PPC that told me to bid the highest first but I don't think it's a good idea. Videos in the course show suggest bid at $0.10 to $0.15 which 10 times cheaper!

I will get very low profits since EPC of the product is just $2. I will get just $50 per 100 visitors. I think I'm at risk here because I'm very new to paid traffic. I might loss easily.

Anybody here have any suggestion to lower my cost or how much I should bid for this case?

Thanks in advance,

Keng Perapol

Hi kengperapol,

Bids on FB are high for some niches, try to focus on a different angle. So instead of bidding directly on weight loss, try to target people who interests Mcdonald's, KFC, fast food etc.. (Just an example)

According to the bids, even if you are bidding high and you have a good ad copy that are giving you a good CTR, Then you have nothing to worry about because you will be paying low cost for the clicks.

Hope this help.

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winsoar

14 years ago

I've got as low as 2 cents per click. Start off at 2 cents above the minimum recommended, then its a matter of optimising the click through rate. Higher CTR = lower CPC.

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kengperapol

14 years ago

Originally Posted by winsoar

I've got as low as 2 cents per click. Start off at 2 cents above the minimum recommended, then its a matter of optimising the click through rate. Higher CTR = lower CPC.

If the suggest bid is 0.8 to 1.5, I should bid at 0.82 right?

Did you bid for US or other countries?

Thanks
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winsoar 14 years ago

That's what I would do. I would set up a different ad for each country and be careful to track using analytics which combinations of ad copy and targeting are producing conversions.

It's not the easiest network to get started on.

Originally Posted by kengperapol

If the suggest bid is 0.8 to 1.5, I should bid at 0.82 right?

Did you bid for US or other countries?
- Thanks
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EdBryant

14 years ago

You need to bid high and go for a top placement and strong CTR. If you can get that your bids will drop on their own.

If not your going to have a hard time getting traction.

You could test the same ads 4 or 5 times at the highest bid and hope one of them takes off. It's not an easy game on Facebook.

Good Luck!

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ChrisBa

14 years ago

It looks like you are trying to advertise to an expensive saturated demographic, if you change your demographics you can get cheaper clicks, but don't forget to make sure they still relate to the product and/or service you are trying to sell them

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Manoj V

14 years ago

Bid high in the range that Facebook shows and once you start getting clicks Facebook will lower the CPC for the ads that get the highest clicks. You can also bring it down manually without decreasing it too much so that you don't lose traffic.

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someJoe

14 years ago

your initial suggested min/max bids are based on your historical average account adCTR and the targeting itself. don't pay much attention to these at first, just bid high enough to get some impressions and establish your CTR for that ad/placement. once this is established, you will see min/max range change. the higher the adCTR, the lower your CPC will be. remember, in reality, FB does not sell clicks, but ad impressions. the CPC model only takes your hands off the placement optimization so to speak, but you also at the mercy of their algorithm.

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someJoe

14 years ago

ps. to answer you question if you "should trust" the min/max suggestions: usually these are reflective of what bid is needed to get impressions/clicks, but not always. sometimes, especially if your targeting/audience is small, your ad may not run at all for some time, despite whatever you bid.

Thanks

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costi

14 years ago

Better try to target some internation traffic, the book that you're reading might be outdated, some time ago, the CPC was as low as .1 on suggested bid, not anymore.

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rising_sun

Banned 14 years ago

No problem brother go ahead.I think it is a new idea because I have not found any CPA ad till now .More over many new guys can know about CPA.You can get more benefits because of low add cost.