What does a perfect PPC landing page look like?

19 replies
Hi there, I am diving into PPC and want to have a perfect landing page template designed that will match my company website at:

http://www.linkbuildersinc.com

I would like to know the best style and/or template to use, as well as anything regarding methods to increase my quality score and make sure I have all the elements on the page that Google is looking for.

I really appreciate any feedback, and anything you can tell me to help point me in the right direction so I can start setting up campaigns. Thanks a bunch

Nate
#landing #page #perfect #ppc
  • Profile picture of the author jaggyjay
    Hi Nate,

    Well, to be sure, the perfect landing page is the one that's always being tested.

    If doing PPC on Big G - then know that they're not crazy about squeeze pages.

    Now, I can't see the website you're referring to as the space is blank. However, there are some best practices you can adhere to that work on most all LPs.

    Some of these are:

    - Benefit driven headline
    - Bulleted list of benefits/features
    - Clear call to action
    - Related images that allows visitors to see themselves with the end result
    - Opt-in forms where visitor can opt-in to get more info (on top right and at end depending on amount of content on page).
    - *REAL* Customer reviews and testimonials
    - Standard links going to Privacy Policy; Contact Info; TOU; etc. These should open in new window to keep your visitor from leaving your Landing Page.

    Last thing... All this would naturally depend on the type of traffic you're sending to your page. In your case, you say PPC -- and having most of the above is fine with PPC. However, if you're doing PPV -- then you literally can make do with just a Headline and Opt-in form

    Hope this helps.

    - Jay
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  • Profile picture of the author keithneal
    QS=CTR, which means the QS has more to do with your ad copy and keywords then your actual landing page.
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  • Profile picture of the author spiderwire29
    You guys think that its better to get a list and market the list with affiliate products or just try and get the traffic and get the leads and have your main site work too?? Cause im thinking it may be a way better investment to go with PPC to a landing page and get that targeted list....
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    • Profile picture of the author natebunger
      Originally Posted by spiderwire29 View Post

      You guys think that its better to get a list and market the list with affiliate products or just try and get the traffic and get the leads and have your main site work too?? Cause im thinking it may be a way better investment to go with PPC to a landing page and get that targeted list....
      It will be a better investment to setup your own campaign, instead of getting a list and sending them affiliate offers.
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  • Profile picture of the author hoffman
    I often use the PPC example for building non-PPC landing pages also. Event page, special promotion, new product, etc. are great examples of landing pages. I also try to get product pages to at least start as a landing page, then add content around that. I think it is very important to stay narrow focused on the goal of the page even when it is not PPC driven.
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  • Profile picture of the author IulianP
    You need to split testing a few pages and see which one converts better.

    Idk what to say more, it all depends on the product since a certain type of page could be great for 1 product and bring you nice conversions while for another it could bring you nothing.

    Is all about testing them
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  • Profile picture of the author princee
    You your bullets point in your Landing page and use few word from that in your Ads. Use your conversion type like Form, Coupon etc.
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  • Profile picture of the author ChrisBa
    Originally Posted by natebunger View Post

    Hi there, I am diving into PPC and want to have a perfect landing page template designed that will match my company website at:

    I would like to know the best style and/or template to use, as well as anything regarding methods to increase my quality score and make sure I have all the elements on the page that Google is looking for.

    I really appreciate any feedback, and anything you can tell me to help point me in the right direction so I can start setting up campaigns. Thanks a bunch

    Nate
    There is no such thing as a perfect landing page. If you're planning on working with google you will actually need to build a whole mini site. Make sure you have lots of good content and pretty much optimize the site for SEO.
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    • Profile picture of the author natebunger
      Originally Posted by getlandersgetpaid View Post

      Check my signature haha
      Yes, but I don't think those will get a very high quality score with google. They want nav menus, content etc...One option landing pages I am told dont mix with Google
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      • Profile picture of the author PPC-Coach
        With Google Adwords you CAN use a squeeze page if you're promoting a legit business. You can even have a pop over with a legit business. This is a fact as I do those campaigns daily.

        If you're an affiliate and try that, you're out of luck. They want you to provide unique value and not be merely a bridge to another site. So if the goal of your affiliate landing page is to get them to the merchant as quickly as possible, then odds are you've got what they call a bridge page and they'll either ban you or just disapprove all your ads.

        There's two sets of rules with Adwords. Business owner rules and Affiliate rules.

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        • Profile picture of the author natebunger
          Originally Posted by PPC-Coach View Post

          With Google Adwords you CAN use a squeeze page if you're promoting a legit business. You can even have a pop over with a legit business. This is a fact as I do those campaigns daily.

          If you're an affiliate and try that, you're out of luck. They want you to provide unique value and not be merely a bridge to another site. So if the goal of your affiliate landing page is to get them to the merchant as quickly as possible, then odds are you've got what they call a bridge page and they'll either ban you or just disapprove all your ads.

          There's two sets of rules with Adwords. Business owner rules and Affiliate rules.

          Where do you recommend I have those types of pages built?

          Do you still have to have to link to quality content on those pages, perhaps in a nav menu on the bottom of the page?

          Can you send me to an example of one like your referring to please?
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        • Profile picture of the author jinn
          Originally Posted by PPC-Coach View Post

          With Google Adwords you CAN use a squeeze page if you're promoting a legit business. You can even have a pop over with a legit business. This is a fact as I do those campaigns daily.

          If you're an affiliate and try that, you're out of luck. They want you to provide unique value and not be merely a bridge to another site. So if the goal of your affiliate landing page is to get them to the merchant as quickly as possible, then odds are you've got what they call a bridge page and they'll either ban you or just disapprove all your ads.

          There's two sets of rules with Adwords. Business owner rules and Affiliate rules.

          Hi PPC-Coach,

          Can you give abit more info about how this can be accomplished? I have a landing page for email submit offers that converts like craazy :p, but google dont like that.

          /jinn
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  • Profile picture of the author Matthew NY
    I've seen the ugliest of landing pages have the highest conversion rates. I've seen most "textbook" landing pages completely flop. Conventional things rarely work anymore, you've got to think outside of the box. That's all that matters. Give the person a headline, a tagline, a picture, a call to action, and a buy link. Any more than that and you're wasting your time!

    K.I.S.S. - Keep It Simple, Stupid!
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  • Profile picture of the author Daniel Deegan
    Regarding squeeze pages on Adwords, there are plenty of them out there. I even seen a few that where being used to stealth market CPA offers. Without giving away to much, let's just say they're targeting people searching for specific types of off-line businesses.

    They key is in how they position and display there offer and campaign. They appear to be a "good guy" or "advocate" to the consumer, which is why I think Google lets them slip by. Once I went through there funnel I was pretty blown away by the whole setup. They had 3 ways to monetize incoming leads.

    I have a report about 70% written deconstructing the whole example above. Hopefully I can finish it up this month. I was going to give it away or use it on a squeeze. If I get it done soon I'll just post a direct link to the pdf here.

    Cheers,
    Daniel.
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    • Profile picture of the author natebunger
      Originally Posted by Daniel Deegan View Post

      Regarding squeeze pages on Adwords, there are plenty of them out there. I even seen a few that where being used to stealth market CPA offers. Without giving away to much, let's just say they're targeting people searching for specific types of off-line businesses.

      They key is in how they position and display there offer and campaign. They appear to be a "good guy" or "advocate" to the consumer, which is why I think Google lets them slip by. Once I went through there funnel I was pretty blown away by the whole setup. They had 3 ways to monetize incoming leads.

      I have a report about 70% written deconstructing the whole example above. Hopefully I can finish it up this month. I was going to give it away or use it on a squeeze. If I get it done soon I'll just post a direct link to the pdf here.

      Cheers,
      Daniel.
      Awesome thank you Daniel. Please do post it here, I would be very interested in reading it. Thanks again.

      Nate
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  • Profile picture of the author Daniel Deegan
    Hey Nate, I actually posted a few more details about the example above in another thread after I posted here. Not much more but it makes thing a little clearer. I would have reposted it here to but I didn't want to upset mods with duplicate posts.

    http://www.warriorforum.com/ad-netwo...sible-now.html
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    • Profile picture of the author natebunger
      Originally Posted by Daniel Deegan View Post

      Hey Nate, I actually posted a few more details about the example above in another thread after I posted here. Not much more but it makes thing a little clearer. I would have reposted it here to but I didn't want to upset mods with duplicate posts.

      http://www.warriorforum.com/ad-netwo...sible-now.html
      Thanks again Daniel..Hey do you remember the page you went to where you saw the funnel your talking about? Would be cool to check it out..Maybe we can even team up and do a cool report together. Either way, a link to the page would be cool if you remember it. Thanks
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  • Profile picture of the author Rajul kaushik
    Hi,
    Pls look at my business' landing page: www.AirPurifierUAE.com
    I wish to get leads using adwords PPC but Google is not approving it.
    Can someone help me as to what I should be doing?
    Thanks.
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