Good CTR for PPV landing page

16 replies
Hi

I'm just starting with CPA and with PPV. As many suggests for the beginning I chosen email submit offers, and as PPV network I choose Lead Impact.

Now I'm doing some calculations how to make my campaigns profitable. To maintain profitable campaign following relation must be satisfied:
Code:
 CTR * CR * VAL > CPV
Where CR is conversion rate, VAL is the offer value and CPV is the cost I'm paying for view.

VAL and CPV is fixed, typical value for email offer is $1.3 and CPV in Lead Impact for "Giveaways" category is $0.02. So I can have an influence on just CTR and CR.

I ran few days a campaign and my conversion rate is 16%, and from general statistics of my CPA network I can see that conversion rate is reasonable.

So now I can estimate minimum CTR I need to make campaign profitable:
Code:
 CTR = CPV / CR * VAL = $0.02 / (0.16 * $1.3) = 9.6%
It's a quite high CTR, and it's the value to just not to loose money, it must at least 30% higher to generate 30% ROI. So CTR must be 12.5% to yield to 30% ROI.

Currently my landing page CTR is about 2.5%.

I doubt I can rise CTR so high and still without negative impact on CR.

Can such high CTR repeatably achieved, or running campaign with such CTR is a luck?

Maybe I should try offers with a higher value so I can make campaign profitable with not so high CTR?
#ctr #good #landing #page #ppv

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