Would you kill this Facebook CPM campaign?

16 replies
This is my first Facebook CPM campaign, and I'm not sure what the rule of thumb is for "tweaking or dumping". Please take a look at the stats (image link below) and tell me what you think.

I appreciate the help.

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** please read the whole thread before you laugh at this picture and post a reply, that'd be greeeeaaat! **
#campaign #cpm #facebook #kill
  • Profile picture of the author kawaii
    Too soon to say anything.

    I won't worry unless the stat stay that way after you have spent $10
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  • Profile picture of the author agbsnv
    I think that It seems like nobody say something about this campaign.
    in my opinion there is no enough data for this campaign.
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  • Profile picture of the author ContentRank
    Try gathering more data. Let it get at least 2,000 impressions each ads and decide if you're going to kill it or not. 2,000 impressions with 0 click, I'll kill it.
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  • Profile picture of the author Adevictus
    Dude you spent $0.26..

    You won't learn anything from $0.26 you have to spend a little bit to get some somewhat reliable data
    Signature

    It's all about the money...

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  • Profile picture of the author JDIZM
    Damn I thought I was being skimpy on testing but you put me to shame =]
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  • Profile picture of the author Eutaw
    Yeah you need to spend some money to find out if a campaign works
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  • Profile picture of the author Streamline
    Heh, no I just didn't understand the significance of each row of data. The frequency is above 1 for each ad, so I figured "well if at least everyone's seen it ONCE, and nobody has clicked, does that mean it's a dud?"

    I've already burned a few bucks since I made this post... learning a ton...
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  • Profile picture of the author Sexy 7
    $0.26 I lost interest there. If you have a targeted campaign there then leave it and make thousands more.
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  • Profile picture of the author silverace
    man... you only spendt 0.26 so far. let it run for $5 for EACH Ad and then come back with more data
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  • Profile picture of the author ChrisBa
    Originally Posted by Streamline View Post

    This is my first Facebook CPM campaign, and I'm not sure what the rule of thumb is for "tweaking or dumping". Please take a look at the stats (image link below) and tell me what you think.

    I appreciate the help.

    Image Hosting Free
    How long has this been running for? You really need a much larger sample size before you're able to decide anything
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  • Profile picture of the author mtmjohn
    Originally Posted by Streamline View Post

    This is my first Facebook CPM campaign, and I'm not sure what the rule of thumb is for "tweaking or dumping". Please take a look at the stats (image link below) and tell me what you think.

    I appreciate the help.

    Image Hosting Free
    Yes, like everyone else said, its too soon to say anything. And I recommend you to read this post if you are new to facebook ads: http://www.warriorforum.com/ad-netwo...ing-money.html
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  • Profile picture of the author tanyadimple
    Hi

    Maintain some more data and regular updates. Its not the right time to do facebook cpm so early.
    All the Best

    Regards
    Tanya Dimple
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  • Profile picture of the author Streamline
    Thanks for the tips. I understand that 26 cents is a fraction of what anyone would call chump change. I never would have argued that, but I can't blame everyone for stuffing that fact in my face Yes it looks comical to see someone asking questions after only spending a quarter!

    What I've learned from this thread is that I should set a budget, or a threshold before killing a campaign, and not worry as much about the frequency being > 1 without any clicks, and a few other things since I've kept spending money on FB ads since I made this thread.

    If anyone else wants to add value, please do so, it's appreciated.
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  • Profile picture of the author K Meier
    I see you are using CPM, that can be risky, but I'm doing it as well.
    With CPM you obviously want to catch everyones eye as often as possible.

    Here is what I learnt:

    1) NEVER, and I mean NEVER fully fill your description box of your ad. Make it as short as possible! I try to keep it to 10 words.
    Why does this work? Well lets look at all the ads on facebook. See how they are fully filled with text next to the image? People don't want to read a lot! They usually scatter through keywords and if it's too much to read, they ignore it. Keeping it to 10 words using your main keywords works wonders. Your ad will also stand out this way and doesnt look messy.

    2) Put a red border around your image. I know, I know, it sounds like those crappy ads you saw 10 years ago, but trust me, it works! Why? Facebook has a blue theme, all graphics are blue and all links are blue. Most ads are multi colored. A simply image with a red strong border stands out! Once you get the visitors attention, then they look for your description, and if this is small as mentioned above, they will click.

    3) Choose your demographics wisely. Especially when selecting what users interests are . I made the mistake that I wanted to advertise an SEO service, so I targeted people that have an interest in SEO. I got 3 clicks out of 10'000 impressions!
    Then I changed the demographics interest to "webmaster" and "blogging" instead, and bam... several over 150 clicks with the next 10'000 impression.
    Why didn't it work with the demographics interest with "SEO"? Well obviously, people working in SEO don't want to know about SEO offers because they offer SEO services themselves, unless they want to know what their competition is doing. Targeting webmasters and bloggers on the other hand seems very good, as they are not familiar with SEO that much or often need help to get ranked.

    Hope it helps.
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