Ad Center - Lack of traffic

28 replies
Three days ago, I created 3 ads targetting around 20 keywords, but so far i've only had 2 clicks, 196 IMP and a CTR of 1.02%.

To start with, I set the search bid to 0.20 GBP then I increased it to 0.25 GBP yesterday, but it doesn't seem to have increased the number of impressions.

How far should you increase the bid to start getting more impressions, but without wasting money? Does this depend on the level of competition your keywords have?
#center #lack #traffic
  • Profile picture of the author speedylikesKJ
    How about quality score ? And what about other bidding on your keywords what are max bids and avg position its showing for your kws ?
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    • Profile picture of the author cooler1
      Originally Posted by speedylikesKJ View Post

      How about quality score ? And what about other bidding on your keywords what are max bids and avg position its showing for your kws ?
      The quality score varies from each keyword. For most of the keywords its 7/10. A couple of the keywords are only 3/10. One of the keywords, the quality score is 10/10 though.

      For the 2 keywords which have had clicks, the average positions are 15.59 and 12.67.

      How do I find data about others bidding on my keywords?
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  • Profile picture of the author aminur
    i hardly get any traffic from adcenter for some reason. doesn't matter how many campiagn i set up lol
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  • Profile picture of the author ChadOath
    Up your budget. For some reason, even when I keep everything else the same, when I increase my budget, my impressions go up, even for low bid amounts. I always set my monthly budget to something like $10,000, even though I'm obviously not going anywhere near there.
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    • Profile picture of the author cooler1
      Originally Posted by ChadOath View Post

      Up your budget. For some reason, even when I keep everything else the same, when I increase my budget, my impressions go up, even for low bid amounts. I always set my monthly budget to something like $10,000, even though I'm obviously not going anywhere near there.
      I've already set the daily budget to £5,000/day. I heard setting a high budget is a good idea.

      Is there a way to find out what is the recommended bid amount for each specific keyword? The niche im promoting is quite competitive so the lack of impressions might be because 0.23 GBP is too low.
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      • Profile picture of the author ChadOath
        Originally Posted by cooler1 View Post

        I've already set the daily budget to £5,000/day. I heard setting a high budget is a good idea.

        Is there a way to find out what is the recommended bid amount for each specific keyword? The niche im promoting is quite competitive so the lack of impressions might be because 0.23 GBP is too low.
        Yeah, they have suggested bid amounts. I forget the specific tool name, but if you click on the Tools tab, you'll see it listed. If you enter in keywords, it will show you estimated traffic and estimated top bid.
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        • Profile picture of the author cooler1
          Originally Posted by ChadOath View Post

          Yeah, they have suggested bid amounts. I forget the specific tool name, but if you click on the Tools tab, you'll see it listed. If you enter in keywords, it will show you estimated traffic and estimated top bid.
          I tried the tool and entered a keyword. Most of the keywords listed showed an avg CPC of over $1.

          When you click on the Ad Groups tab, it has a column for "Search bid" then when you click on the Keywords tab, it allows you to bid for each keyword.

          What is the difference between the search bid and individual keyword bids? Is it best to use the same bid amount for both?
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      • Profile picture of the author aminur
        Originally Posted by cooler1 View Post

        I've already set the daily budget to £5,000/day. I heard setting a high budget is a good idea.

        Is there a way to find out what is the recommended bid amount for each specific keyword? The niche im promoting is quite competitive so the lack of impressions might be because 0.23 GBP is too low.

        Just want to warn you about the daily budget. i have seen people make it 10k or 20k a day etc but let me tell you something. i know some 1 who had his daily budget 5k i think and he managed to spend $1200 over night. ROI was crap because he was only testing. End on the day it's paid traffic, you may get tons of traffic all of sudden. You are not dealing with 7 search. It's adcenter my friend. Still a good search engine with enough traffic to eat your budget
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        • Profile picture of the author cooler1
          Does anyone know how to make it so you can use a specific keyword destination URL for each keyword?

          The video tutorial says to click the Keywords tab then enter it in the Dest URL column. I've done this, but then it says you need to goto the Ads tab and select the keyword destination URL radio button. However, no such button exists on that screen. It just has a box to enter a destination URL, so im not sure if it's tracking keywords via a specific URL properly.

          Originally Posted by aminur View Post

          Just want to warn you about the daily budget. i have seen people make it 10k or 20k a day etc but let me tell you something. i know some 1 who had his daily budget 5k i think and he managed to spend $1200 over night. ROI was crap because he was only testing. End on the day it's paid traffic, you may get tons of traffic all of sudden. You are not dealing with 7 search. It's adcenter my friend. Still a good search engine with enough traffic to eat your budget
          Last night, I increased the bid for each keyword to 0.30 GBP. I only had 1 click overnight though, for 0.08 GBP. I'll bear that in mind about the budget, cheers.
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          • Profile picture of the author FitnessNut
            Have you tried setting your budget to accelerated? I had the same problem initially when I started using adcenter because of this reason.

            Hope this helps!
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            "Any fact facing us is not as important as our attitude toward it, for that determines our success or failure."
            -Norman Vincent Peale

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            • Profile picture of the author cooler1
              Originally Posted by FitnessNut View Post

              Have you tried setting your budget to accelerated? I had the same problem initially when I started using adcenter because of this reason.

              Hope this helps!
              No I haven't tried that. It's set on standard. What does setting it to accelerated do exactly? Anyone else here recommend this setting?
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              • Profile picture of the author ChadOath
                Originally Posted by cooler1 View Post

                No I haven't tried that. It's set on standard. What does setting it to accelerated do exactly? Anyone else here recommend this setting?
                "Accelerated" means that it pretty much spends your budget as fast as possible and then stops, instead of trying to evenly distribute your budget throughout the entire day/month.
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  • Profile picture of the author ChrisBa
    Originally Posted by cooler1 View Post

    Three days ago, I created 3 ads targetting around 20 keywords, but so far i've only had 2 clicks, 196 IMP and a CTR of 1.02%.

    To start with, I set the search bid to 0.20 GBP then I increased it to 0.25 GBP yesterday, but it doesn't seem to have increased the number of impressions.

    How far should you increase the bid to start getting more impressions, but without wasting money? Does this depend on the level of competition your keywords have?
    Sounds like you either need more keywords or need to raise your bids
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  • Profile picture of the author cooler1
    Yesterday, I increased the bid for each keyword to 0.35 GBP. I had 15 clicks overnight, so have 18 clicks in total now. Im not sure if I should be lowering the bid yet. I'll just wait to see how it pans out.
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    • Profile picture of the author speedylikesKJ
      About budget be careful and your daily/monthly budget makes no difference , the higher you bid for a kw the more clicks you get...
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      • Profile picture of the author lordofthemorning
        One thing I found with adcenter that affected my traffic was language settings.

        ex:
        I was targeting the US so I had to select the language as english and spanish. This allowed you to actually target US visitors to US sites. At first I chose target US and then just english as the language and I received hardly any traffic. They then explained to me after some time that you can target US but if you chose the wrong language setting like I did, then what you are doing is targeting US visitors to canadian sites. As soon as I created a campaign with the correct language settings my traffic increased dramatically.
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        • Profile picture of the author cooler1
          Originally Posted by lordofthemorning View Post

          One thing I found with adcenter that affected my traffic was language settings.

          ex:
          I was targeting the US so I had to select the language as english and spanish. This allowed you to actually target US visitors to US sites. At first I chose target US and then just english as the language and I received hardly any traffic. They then explained to me after some time that you can target US but if you chose the wrong language setting like I did, then what you are doing is targeting US visitors to canadian sites. As soon as I created a campaign with the correct language settings my traffic increased dramatically.
          I think I chose "English and Spanish" as the language.

          I don't understand how choosing English as the language means you are targetting US visitors to Canadian sites. Does the language setting apply if you are using the search network or only the content network?

          The help section says the language and market setting determines the set of websites your ad will be distributed on.
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          • Profile picture of the author lordofthemorning
            if you chose english and spanish then you are targeting US people. The area you target is what nationality you are targeting (at least nationality by IP).

            I have no idea why they do it that way but I do know that is how it works. Maybe it is set up that way so if you want to target canadians shopping in the US you can?. I don't have adcenter open in front of me so can't tell you the exact language options but I am pretty sure english was for canadian sites, english and spanish for the US, and an english UK option as well.

            I had both content and Search enabled so not totally sure it applies to content network but probably. It definitely does apply to search. Also, you can't change language settings once you submit your campaign. The only way is to start a new campaign. At least I never found a way.
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  • Profile picture of the author uzair21
    You have to bid more. I set my click bid at 90 cents and daily budget at $300. I get around 500 clicks each day for 1 campaign with 57 keywords.
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    • Profile picture of the author cooler1
      Originally Posted by uzair21 View Post

      You have to bid more. I set my click bid at 90 cents and daily budget at $300. I get around 500 clicks each day for 1 campaign with 57 keywords.
      Yesterday, I increased my bid for each keyword to 0.35 GBP. I've had 29 clicks so far so it's increased the impressions quite a lot.

      At what point generally is it best to start lowing the bid for each keyword? Should you wait until the keyword has had a certain amount of clicks or has a decent CTR?
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      • Profile picture of the author ChadOath
        Originally Posted by cooler1 View Post

        Yesterday, I increased my bid for each keyword to 0.35 GBP. I've had 29 clicks so far so it's increased the impressions quite a lot.

        At what point generally is it best to start lowing the bid for each keyword? Should you wait until the keyword has had a certain amount of clicks or has a decent CTR?
        Well, first you have to see what your ROI and EPC vs. CPC look like. There's no set rule saying you have to lower your bid. You may also want to test and optimize your ads to get a better CTR and automatically lower your CPC while maintaining the same positions.
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        • Profile picture of the author cooler1
          Originally Posted by ChadOath View Post

          Well, first you have to see what your ROI and EPC vs. CPC look like. There's no set rule saying you have to lower your bid. You may also want to test and optimize your ads to get a better CTR and automatically lower your CPC while maintaining the same positions.
          Thanks for the advice.

          Do you know how to set a keyword destination URL for each keyword? So far, it seems that it isn't tracking each keyword properly.

          The tutorial says to goto the Keywords tab and enter it in the "Dest URL" column. I've done this, but then it says you should goto the Ads tab and select the keyword destination URL radio button. However, no such button exists on that screen. It just has a destination URL box, as shown in the screenshot below.


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          • Profile picture of the author ChadOath
            Originally Posted by cooler1 View Post

            Thanks for the advice.

            Do you know how to set a keyword destination URL for each keyword? So far, it seems that it isn't tracking each keyword properly.

            The tutorial says to goto the Keywords tab and enter it in the "Dest URL" column. I've done this, but then it says you should goto the Ads tab and select the keyword destination URL radio button. However, no such button exists on that screen. It just has a destination URL box, as shown in the screenshot below.


            Yeah, you have to put the dynamic keyword variable {keyword} in your destination URL and it will pass it along to your landing page. How are you tracking? Prosper202?
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            • Profile picture of the author cooler1
              Originally Posted by ChadOath View Post

              Yeah, you have to put the dynamic keyword variable {keyword} in your destination URL and it will pass it along to your landing page. How are you tracking? Prosper202?
              Is there anywhere which explains how to do this? Do you just put http://www.domain.com/{keyword} in the destination URL box and it will automatically goto the destination URL for each keyword?

              Im using Niche Fever tracking.
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              • Profile picture of the author ChadOath
                Originally Posted by cooler1 View Post

                Is there anywhere which explains how to do this? Do you just put http://www.domain.com/{keyword} in the destination URL box and it will automatically goto the destination URL for each keyword?

                Im using Niche Fever tracking.
                It depends on what your tracking software calls the keyword variable. For Prosper202, it's t202kw={keyword}. I'm not familiar with Niche Fever.
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                • Profile picture of the author cooler1
                  Originally Posted by ChadOath View Post

                  It depends on what your tracking software calls the keyword variable. For Prosper202, it's t202kw={keyword}. I'm not familiar with Niche Fever.
                  The keyword variable is set as http://www.domain.com/?tr=trackingid
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    • Profile picture of the author ChadOath
      Originally Posted by uzair21 View Post

      You have to bid more. I set my click bid at 90 cents and daily budget at $300. I get around 500 clicks each day for 1 campaign with 57 keywords.
      Just curious...what niche are you getting that kind of Adcenter traffic from?
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