Starting a CPA ad network

17 replies
Ok so I sell a lot of media but never have been on the publisher side. I am looking to operate a CPA network in that I will get impressions from the media and they will get paid on a CPA basis - I then charge that with a mark-up to clients. However, I am not sure about the technological details of this. I need an adserver that will allow me to:

- Measure conversions from one interface to all publishers and give me a report that automates what to pay each (and perhaps even administers the payment through a payment provider such as paypal?)
- The one interface should allow me to set a number of conversions it should work towards over what period, and the ad server should automatically divide impressions amongst publishers, optimize which publishers to do more impressions on based on performance and stop when the number of conversions has been reached etc
- A backend login that allows publishers to see only their own numbers (ie impressions and conversions)
- The backend should also allow them to give a maximum percentage of impressions to my network and plug in other revenue sources such as Google Adsense as a default when no CPL stuff is running

I would imagine these are all kind of standard, but from googling all over the place I couldnt find a solution specifically for my purposes. Can you recommend any?

Also, if they dont want to use my system but just want to give me impressions when there is an offer running; how do we automate that in for instance DART?

Thanks!
#cpa #dart #network #starting
  • Profile picture of the author speedylikesKJ
    Has offers ,Direct track, and cake marketing are solutions you are looking for
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  • Profile picture of the author Rockstar82
    Thanks guys, will take a look. So I should be looking at affiliate software huh? I would have thought there was some 'ad network' software out there I could use.. ow well, if it does the job!

    Any more suggestions please let me know
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  • Profile picture of the author taiavatar
    thanks to post
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  • Profile picture of the author pacelattin
    Please don't. There is a new CPA networks started every week (seriously) and frankly, no need for it.

    Originally Posted by Rockstar82 View Post

    Ok so I sell a lot of media but never have been on the publisher side. I am looking to operate a CPA network in that I will get impressions from the media and they will get paid on a CPA basis - I then charge that with a mark-up to clients. However, I am not sure about the technological details of this. I need an adserver that will allow me to:

    - Measure conversions from one interface to all publishers and give me a report that automates what to pay each (and perhaps even administers the payment through a payment provider such as paypal?)
    - The one interface should allow me to set a number of conversions it should work towards over what period, and the ad server should automatically divide impressions amongst publishers, optimize which publishers to do more impressions on based on performance and stop when the number of conversions has been reached etc
    - A backend login that allows publishers to see only their own numbers (ie impressions and conversions)
    - The backend should also allow them to give a maximum percentage of impressions to my network and plug in other revenue sources such as Google Adsense as a default when no CPL stuff is running

    I would imagine these are all kind of standard, but from googling all over the place I couldnt find a solution specifically for my purposes. Can you recommend any?

    Also, if they dont want to use my system but just want to give me impressions when there is an offer running; how do we automate that in for instance DART?

    Thanks!
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    • Profile picture of the author Rockstar82
      Originally Posted by pacelattin View Post

      Please don't. There is a new CPA networks started every week (seriously) and frankly, no need for it.
      Well that's really non of your business (literally ), but just to comfort you; I doubt we will ever come across each other, I don't work with what would normally be called 'affiliates'.
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      • Profile picture of the author InternetJon
        Originally Posted by Rockstar82 View Post

        Well that's really non of your business (literally ), but just to comfort you; I doubt we will ever come across each other, I don't work with what would normally be called 'affiliates'.
        Just curious if you have anything in place?

        Do you have advertisers ready? A solid plan? Connections?

        Not trying to be rude, but he wasn't kidding when he said these pop up every week, and 90% are small one-off failures. If you totally know what you're doing then good luck, but if not I would reccomend trying to understand more about how it works and becoming better connected.
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  • Profile picture of the author mmrumii
    Recently I'm trying to learn about CPA ad network.
    I have learned more from here about that topic.
    Anyway thanks to all guys for useful information.
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    • Profile picture of the author Cash37
      Originally Posted by mmrumii View Post

      Recently I'm trying to learn about CPA ad network.
      I have learned more from here about that topic.
      Anyway thanks to all guys for useful information.
      Are you sure you want to do this? Have you heard of all the networks dying? Go do some research bro... its a lot harder than "get affiliates get paid"
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  • Profile picture of the author alansmith4
    As everyone else has said, if you have to ask these questions you probably shouldn't be starting a CPA network.
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  • Profile picture of the author w3vnexpress
    Thanks for sharing. I starting a CPA
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  • Profile picture of the author tkfanit
    Very interesting to read this article.I would like to thank you
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  • Profile picture of the author rackspace
    right connections are more important to start a network than just backend technology.
    Signature

    Want to buy a good domain name for blog. If you have one, PM me with price.

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    • Profile picture of the author Steven Sauve
      Originally Posted by rackspace View Post

      right connections are more important to start a network than just backend technology.
      Based on many years of running a network, I can unequivocally say connections are probably the least important part of starting a network. Knowledge of the affiliate marketing industry, as well as sound business practices are the most important aspects. Without those, anyone starting a network is guaranteed to fail within months.

      While low-cost tracking platforms give the impression that anyone can run a network, they actually do a major disservice to the industry. Inexperienced/unprepared network owners harbour an incredible amount of fraud, whether they realize it or not. That's just the biggest problem; there are many others.
      Signature

      Steven Sauve
      steve at maxbounty.com / IM = maxbountysteve
      http://www.maxbounty.com
      MaxBounty ranked #1 CPA Network in the world: http://mthink.com/top-cpa-networks-2014/

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  • Profile picture of the author SeekingRevenge
    Cake marketing would be the best..
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  • Profile picture of the author Genesis1
    This is a cool Idea, but to get in, you need 100K to start to avoid any type of failture
    Signature
    High Quality Backpage, Kijiji, Gumtree Classified Ads Posting Services. Service that brings Value. Get Traffic & Increase SEO at the same time! Prices are starting from 0.09$ per AD. PM Me for more info
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  • Profile picture of the author CashAdsMike
    Well said Steve.
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    CashAds LLC Affiliate Network
    Affiliate Manager / Marketing
    p: 888-425-7551 aim: CashAdsMike.
    e: marketing@cashadsllc.com
    Don't like it? We'll fix it. Don't have it? We'll get it.
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