Best Way To Test CPM Bids?

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For those of you who run ads on POF with success, what method do you use to find the right bid for a campaign?

-Start high(0.90$) then lower by 0.10$ each 15/30/60min and track impressions & if any clicks came in?
-Start low(0.20$) then raise by 0.10$ each 15/30/60min and track impressions & click came in?
-Choose a middle bid(0.50$) and leave it there for 24h then see if there was any clicks at all?
-Any better/cost effective way?

I've tried the first 2 above, but still can't seem to find the right bid for my campaign's sweetspot. They need to be changed everyday it seems...

Thanks in advance for your input guys!
#ad networks (cpm/cpl, display) #bids #cpm
  • I'd go in lower intervals than 0.10.. also for the base amount it really depends on your targeting...

    I normally start lower then slowly raise.. also your daily budget may come into play..
  • I will usually start low and increase throughout the day simply because there is more traffic towards the end of the day and the prices increase (because everyone else is trying to get it too).

    There's a free tool available by iPyxel that will steadily increase your bid for you and monitor your traffic automatically. I'm not sure if it's 100% supported by POF, but I know plenty of people that use it:
    POF Traffic Volume Monitor: Record Traffic for All Campaigns Every 15 Minutes Automatically! | iPyxel Creations | Straight-to-the-point internet marketing services and software

    Enjoy!
  • 10/50 min intervals may not effective. Your third option sounds better than previous two.
  • CPM text ads have a special edge: when they win a placement, they're always given the entire ad space, rather than sharing the space with other text ads. That makes them more likely to be noticed.
    For typical campaigns, a reasonable starting point for a CPM bid is somewhat higher than the CPC bid you'd use for CPC text ads with the same targeting.
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    Best Way To Test CPM Bids?

    For those of you who run ads on POF with success, what method do you use to find the right bid for a campaign? -Start high(0.90$) then lower by 0.10$ each 15/30/60min and track impressions & if any clicks came in?