Facebook to CPA Ad Case Studies List

by leonidas32

Posted: 11 years ago 21 replies

AD NETWORKS

Hey fellow marketers,

On my journey to setting up various Facebook campaigns, I've collected a list of case studies that might be helpful for others as well.

The studies range in topic and testing criteria so feel free to check them out, and create yourself some profitable campaigns.

Feel free to add more that you've found along the way.

Thanks!

CPA Offers

NBA Jersey CPA - June 2012
- full campaign with landing pages and results
Facebook Case Study for the NBA Finals

NFL Jersey CPA - Nov 2011
- clever use of iFraming, Targeting, and Bidding
[METHOD] How to promote CPA offers with Facebook PPC –Uncensored Case Study– Step by step

Movie Theatre Tickets - Jan 2012
- brief to the point, Peerfly CPA offer
Facebook Ads Case Study – Movie Tickets

Converting a Losing CPM into a Winning CPC Guide - Oct 2011
- gathering data quickly to turn around a good CTR
[Facebook Ads – Advice] How to turn a dying CPM ad, into a winning CPC ad.

Getting Really Cheap CPC on Facebook - Sept 2011
- haven't tried yet
http://www.warriorforum.com/warrior-...le-7-days.html

CPC vs. CPM - Apr 2011
- CPM was more cost effective despite the lower CTR.
The Ultimate Case Study: Facebook CPC vs CPM Bidding | StackThatMoney - The Affiliate Marketing Source

CPC Competition & Suggested Bid Info - Sept 2011
- a look into the suggested bid mechanism
Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition

Border Vs. No Border - May 2012
- thick border has a higher CTR
Case Study: Testing Border Images

Red Border, Image Brightness, Capitals & Question Marks - June 2012
- various factors tested on a $200 budget for highest CTR
What is the perfect structure in Facebook Advertising? | Digital centric agency grounded in partnership | WiTH Collective

CPA Angels - Nov 2011
- 2 Case Studies, Tutorial primarily
http://www.warriorforum.com/warrior-...-facebook.html

Large list of Corporate Case Studies (Mostly non-CPA)
- good for general marketing education
The Big List : 150 Facebook Pages Campaigns Case Studies | Wise - Facebook Analytics

---
Halloween Costume CPS Results
- tonne of money spent, emphasis on CPM and market segregation
Surgically Determining Facebook via Cost Per Sale

How To Profit On CPS Campaigns With Facebook
- not a case study, but reasonable tips for doing CPS
How To Profit On Cost Per Sale Campaigns With Facebook

P.S. Any additional case studies, I will post in this thread, and here:
Facebook to CPA Ad Case Studies List

----

CPA Dating Case Study - June 2012
- full targeting, image use, and ad copy
Facebook Dating CPA Case Study

Adwords Vs. Facebook Ad - Dec 2008
- Pay per click vs Social network case study
http://www.cdfnetworks.com/pay-per-c...rk-case-study/

Facebook Advertising For Affiliates - 2011
- Tips on ad copy, targeting and bidding
http://www.loganthompson.me/facebook...or-affiliates/

Increase CTR by 2000% by Laser-Targeting - Feb 2009
- splice your ad demographics
http://www.cdfnetworks.com/increasin...s-ctr-by-2166/

Abs Image Split-Test Case Study - 2008
- $8000 spent
http://zacjohnson.com/split-testing-with-facebook-ads/

Facebook Fail Ads
- some funny ads that were tested out on facebook
http://reface.me/humor/facebook-fail-ads/

10 Funny Facebook Ads
- more ads tested on facebook
http://reface.me/humor/facebook-ads-...-and-the-ugly/

#case #cpa #facebook #list #studies

williamrs 11 years ago

Awesome stuff!

Thanks a lot for sharing!

W
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mtmjohn 11 years ago

Cool list, thank you for share leonidas32!
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Naveen K 11 years ago

Wow! Thanks mate for sharing.
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- 1 reply
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- kyraline 11 years ago
  
  Bookmarked this awesome thread, thanks!!
  
  Johanna
  
  Thanks
  
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  leonidas32 11 years ago
  
  I have added 2 Cost-Per-Sale case studies.
  
  Both very informative for getting a good CTR and conversion.
  
  Thanks
  
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volkansen 11 years ago

Wow! awesome list thanks leonidas.
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MikeMorgan 11 years ago

Cool share !

Thanks for sharing and keep it up .
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leonidas32 11 years ago

I've added 7 more studies and articles.
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- Joey Babbs 11 years ago
  
  this is a great list....thanks!
  
  If you don't mind....can you you tell us if any one of them inspired you most?
  
  And also are you making money on Facebook PPC as an affiliate right now in 2012 as a result of reading any of these case studies?
  
  appreciated....thanks...
  
  Thanks
  
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prismkuet

11 years ago

Very good research. Thanks for the helpful sharing.

And also are you making money on Facebook PPC as an affiliate right now in 2012 as a result of reading any of these case studies?

No matter you earn or not. It's just a splendid job. Keep on..

Thanks
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leonidas32

11 years ago

Originally Posted by freddyfortunes

this is a great list....thanks!

If you don't mind....can you you tell us if any one of them inspired you most?

And also are you making money on Facebook PPC as an affiliate right now in 2012 as a result of reading any of these case studies?

appreciated....thanks...

I haven't achieved profitability with a direct-linking facebook campaign yet, there may be plenty of opportunity.

Originally Posted by prismkuet

Very good research. Thanks for the helpful sharing.

No probs

Thanks
1 reply

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Joey Babbs

11 years ago

[QUOTE=leonidas32;6625664]I haven't achieved profitability with a direct-linking facebook campaign yet, there may be plenty of opportunity.

Thanks for your honesty....so you have somewhat confirmed my theory that you need a good angle for Facebook and CPA offers, and this is better achieved through using a lander

Thanks
1 reply

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leonidas32

11 years ago

[quote=freddyfortunes;6626242]

Originally Posted by leonidas32

Thanks for your honesty....so you have somewhat confirmed my theory that you need a good angle for Facebook and CPA offers, and this is better achieved through using a lander

The lander could be as simple as a facebook page with an iFrame (would ultimately lower costs as well).

Thanks
1 reply

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===> How To Become A $100,000+/Year Pay Per Call Affiliate <===
[Video]How To Start Running Pay-Per-Call Marketing

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Larry Carter

11 years ago

Thank you for sharing this list.

Thanks
1 reply

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blueorca17

11 years ago

Very cool. I love that you are sharing these case studies here to help guide some new peeps and to give them some hope and to prove that there are real people making real money in this business... Not just guys who sell info products and WSOs. Here's another site where you can see some ad case studies on various platforms for ads:

Internet Marketing Case Studies – Which Ad Performed Best? (not my site)

Thanks
1 reply

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leonidas32

11 years ago

Originally Posted by blueorca17

Very cool. I love that you are sharing these case studies here to help guide some new peeps and to give them some hope and to prove that there are real people making real money in this business. Not just guys who sell info products and WSOs. Here's another site where you can see some ad case studies on various platforms for ads:

Internet Marketing Case Studies - Which Ad Performed Best? (not my site)

Yea, teaching noobs is the best way to learn as well, thus 20+ case studies to to show what works and what doesn't can speed up your learning curve exponentially.

Also, I like that site, 'Adchop', although no plans to subscribe any time soon

Thanks

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hagendazz07 11 years ago

Exactly what I needed. Thx for the share leonidas32
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Jetmir 11 years ago

Thank you for taking the time to collect that. It'll be very useful.
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berniejame 11 years ago

Cool list.Better if is a ebook
- Thanks
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haseeb221093 11 years ago

wow awesome collection..ive been searching for FB ads case study for days...
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majes 11 years ago

amazing list. thanks for share.
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Facebook to CPA Ad Case Studies List

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