POF-When do you stop?

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17
I am setting up a few CPM campaigns on plenty of fish and have a few questions...

1. What CTR are you happy with to determine if a campaign is good enough to continue with?

2. At how many impressions do you pause a campaign if the CTR is too low?
For example.....5,000 impressions with a CTR of .004.....or 10,000 impressions with a CTR of .002 etc???
#ad networks (cpm/cpl, display) #pofwhen #stop
  • 1. Typically, for the first week I aim for 0.2-0.3 CTR (dependingon the ROI as well)
    2. Hard to say, many other factors come into play - money spent, how long it's run for, etc, etc
    • [1] reply
    • Which ad size do you find to be better? 110x80 or 310x110?

      I just started using POF about a week ago and have not even been able to get above a .05 CTR.
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  • 0.1% minimum in 1k impressions, but if the ad generate profit or break even I will still run even though CTR is low. I cut too fast because I want to maintain my budget so I wont lose so much on POF


    • [1] reply

    • do you actually mean 0.1% or .01%? ....My best CTR so far is .04...getting to .1 or .2 seems pretty rough..
      • [1] reply
  • Never go for a CTR lower than 0.08%

    If all your initial ads have got a CTR that low, then go out and learn some CTR tips.

    Keep on cycling in ads, using bright colors, drop shadows etc. and you should see your CTR climb.

    By the way, use POF's dempographic interests tool (ads.pof.com/demographicInterests.aspx I believe). My friend started using this and his CTRs skyrocketed.

    He's actually got a campaign running at a consistent 1.25% CTR. So you know that the DI tool is POWERFUL!
  • Some people think differently but i never go lower than 0.1, hard to make money lower than that.
  • 0.100% would be the minimum indeed...BUT it also depends on your bid, the higher your bid will be the higher you should aim for your ctr's. 0.1% on a 0.60$+ bid is harder to get profitable...
  • My aim when running ads on Plenty of Fish is usually just to get it over 0.1%, but if a campaign is making money with something lower than that, I let it run.
    The goal of all of this is to make money, not to have a high CTR, remember that.
  • I just bought a CPA guide that says to use POF for advertising. They were showing that they could get 50+ clicks for like $5. That's pretty good especially if you can get a few conversions.

    Anyway, does anyone know of other places like POF where you can promote CPA offers and get cheap clicks?
  • Instead of focusing on CTR focus on ROI.
  • You need to focus on the ROI, and check it at least daily. You can tweak your ad to try and increase the ROI, but if you are not making a profit regardless of the CTR don't bother to teakit. Time for new campaign or offer.
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    POF-When do you stop?

    I am setting up a few CPM campaigns on plenty of fish and have a few questions... 1. What CTR are you happy with to determine if a campaign is good enough to continue with?