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POF-When do you stop?

by wAvision
14 replies
I am setting up a few CPM campaigns on plenty of fish and have a few questions...

1. What CTR are you happy with to determine if a campaign is good enough to continue with?

2. At how many impressions do you pause a campaign if the CTR is too low?
For example.....5,000 impressions with a CTR of .004.....or 10,000 impressions with a CTR of .002 etc???
#pofwhen #stop
  • Profile picture of the author ChrisBa
    1. Typically, for the first week I aim for 0.2-0.3 CTR (dependingon the ROI as well)
    2. Hard to say, many other factors come into play - money spent, how long it's run for, etc, etc
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    • Profile picture of the author wAvision
      Originally Posted by ChrisBa View Post

      1. Typically, for the first week I aim for 0.2-0.3 CTR (dependingon the ROI as well)
      2. Hard to say, many other factors come into play - money spent, how long it's run for, etc, etc
      Which ad size do you find to be better? 110x80 or 310x110?

      I just started using POF about a week ago and have not even been able to get above a .05 CTR.
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      They Say You Can't...Show Them How
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  • Profile picture of the author outwest
    POF Case Study #2: What Color Border Performs Best with Dating Ads+BONUS tip to extend the life of your campaign! « Ads.pof.com Blog

    have you been to that site? loaded with POF information and case studies
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  • Profile picture of the author Jetmir
    Yep, blog(.)ads(.)pof(.)com has lots of VERY USEFUL free information that you can learn from.
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  • Profile picture of the author coronaborcalis
    0.1% minimum in 1k impressions, but if the ad generate profit or break even I will still run even though CTR is low. I cut too fast because I want to maintain my budget so I wont lose so much on POF


    Originally Posted by wAvision View Post

    I am setting up a few CPM campaigns on plenty of fish and have a few questions...

    1. What CTR are you happy with to determine if a campaign is good enough to continue with?

    2. At how many impressions do you pause a campaign if the CTR is too low?
    For example.....5,000 impressions with a CTR of .004.....or 10,000 impressions with a CTR of .002 etc???
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    BisnisOnlineZ - Indonesian Make Money Online Blog


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    • Profile picture of the author wAvision
      Originally Posted by coronaborcalis View Post

      0.1% minimum in 1k impressions, but if the ad generate profit or break even I will still run even though CTR is low. I cut too fast because I want to maintain my budget so I wont lose so much on POF

      do you actually mean 0.1% or .01%? ....My best CTR so far is .04...getting to .1 or .2 seems pretty rough..
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      They Say You Can't...Show Them How
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      • Profile picture of the author coronaborcalis
        Nah dude, running ads with CTR below 0.1 is really hard work to find profit. Check out my post to see what I meant

        Quick POF CTR Case Study | Bisnis Onlinez

        Originally Posted by wAvision View Post

        do you actually mean 0.1% or .01%? ....My best CTR so far is .04...getting to .1 or .2 seems pretty rough..
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        BisnisOnlineZ - Indonesian Make Money Online Blog


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  • Profile picture of the author Jacob Lot
    Never go for a CTR lower than 0.08%

    If all your initial ads have got a CTR that low, then go out and learn some CTR tips.

    Keep on cycling in ads, using bright colors, drop shadows etc. and you should see your CTR climb.

    By the way, use POF's dempographic interests tool (ads.pof.com/demographicInterests.aspx I believe). My friend started using this and his CTRs skyrocketed.

    He's actually got a campaign running at a consistent 1.25% CTR. So you know that the DI tool is POWERFUL!
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  • Profile picture of the author marceauct
    Some people think differently but i never go lower than 0.1, hard to make money lower than that.
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  • Profile picture of the author jsmiz
    0.100% would be the minimum indeed...BUT it also depends on your bid, the higher your bid will be the higher you should aim for your ctr's. 0.1% on a 0.60$+ bid is harder to get profitable...
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  • Profile picture of the author toasttoast
    My aim when running ads on Plenty of Fish is usually just to get it over 0.1%, but if a campaign is making money with something lower than that, I let it run.
    The goal of all of this is to make money, not to have a high CTR, remember that.
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  • Profile picture of the author b.super13
    I just bought a CPA guide that says to use POF for advertising. They were showing that they could get 50+ clicks for like $5. That's pretty good especially if you can get a few conversions.

    Anyway, does anyone know of other places like POF where you can promote CPA offers and get cheap clicks?
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  • Profile picture of the author Greedy
    Instead of focusing on CTR focus on ROI.
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  • Profile picture of the author immick
    You need to focus on the ROI, and check it at least daily. You can tweak your ad to try and increase the ROI, but if you are not making a profit regardless of the CTR don't bother to teakit. Time for new campaign or offer.
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